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The story
On September 15, FamilyMart launched its “Morning FamilyMart Combo Discount” to mark its 45th anniversary. Combining eligible items gets shoppers up to ¥145 off, effectively rounding out a breakfast for ¥250 — and the company says it’s a permanent offer with no set end date. On 5ch, the thread saw a mix of price comparisons (“My Basket is always under ¥200,” “supermarkets are cheaper”) and welcoming comments like “still cheaper than McDonald’s breakfast menu,” with opinions split on just how good a deal it really is.
Updated September 15, 2026, 12:35 PM
Text: Hideaki Nakayama / Editor: ASCII
FamilyMart, which marked its 45th anniversary this September 2026, has rolled out another groundbreaking promotion! The “Morning FamilyMart Combo Discount” kicked off on September 15.
Source: ascii.jp / Original article here
What people said
Now that you mention it, true.
Almost got fooled there.
Their ¥198 bento really is impressive, gotta admit.
Rice balls are ¥100 —
triangular ones, properly wrapped all the way around in roasted seaweed,
plus they're bigger with more rice overall, and it's not like
the filling is skimpy either.
works out cheaper.
I only buy this stuff when it's on sale,
or has a 40%-off/half-price sticker on it.
have a half-price sticker ready on the beef bowl whenever I show up.
using pricey, wealthy celebrities and athletes.
It makes customers cringe and back away —
dumb Japanese companies you don't even want to walk into or buy from.
never read those embarrassing sports tabloids, and I don't follow pro sports
at all normally.
Seriously, how much did FamilyMart pay Ohtani?
FamilyMart: "We're out of money now."
Wait, don't people just say "Morning McD"?
way more nutritious.
keep that up and you'll get sick eventually.
And by "bread," I bet they mean a sweet bun,
not a sandwich.
How can anyone settle for that?
Surprisingly, a lot of Japanese people eat like this.
Japan has the most diabetics in the world.
And the growing number of dialysis patients, who require
expensive medical care, is straining the national health insurance system's finances.
Throw in the oden that fell on the floor too, while they're at it.
And what happens when someone actually gets sick from that?
This is just normal pricing.
Don't need the drink, I bring my own bottle.
If it were 3 rice balls or breads for that price, I'd buy it.
Background and Talking Points
According to the article, FamilyMart was founded in 1981, making this its 45th anniversary. The company calls it “the first-ever Combo Discount promotion,” but as commenter #31 in the thread points out, there was a period when rice balls sold for ¥100, so some felt “the low price itself isn’t really new.” Price comparisons drew heavily on non-convenience-store options — My Basket, discount-supermarket bento boxes, drugstore rice balls — suggesting the real debate was about the price competitiveness of convenience stores as a whole. Worth noting: unlike a one-off sale, this is a standing promotion with no set end date.
*This article is excerpted and summarized from the 5ch (Business News+) thread “FamilyMart Launches “¥250 Breakfast”! No End Date Set, Up to ¥145 Off — First-Ever Promotion for 45th Anniversary.”
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