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The story
Morning Musume.’26’s Sakurai Rio will co-host NHK General TV’s special “Nippon Fukinikui Biru Meikan” (“Japan’s Hard-to-Clean Buildings Directory”), airing September 21, alongside Oginoyagi’s Yahagi Ken, according to the TV listings. The slot normally airs the drama “Butterfly Effect,” and it’s unclear whether this is a one-off or could become a regular series. On 5ch’s Hello! Project board, some tied the timing to rumors that Juice=Juice got cut from the Kohaku Uta Gassen (NHK’s New Year’s Eve song contest), speculating that “NHK may be shifting to favor Morning Musume.” Others pushed back, noting “you can’t expect good ratings from this,” leaving opinion split.
Nippon Fukinikui Biru Meikan — Shinjuku, Cocoon Tower 🈑
Japan is dotted with bold, distinctive buildings — but boy, do their windows look like a nightmare to clean. This daring show explores building appeal from a window-washer’s point of view. This time: that building that’s practically the symbol of West Shinjuku.
September 21 (Monday), 22:15–22:45, NHK General 1 / Tokyo
Source: bangumi.org / original article here
What people said
Isn't she going to embarrass herself?
No mention of Morning Musume. though
So they're shifting things over instead
Uta Con featuring Morning Musume. and the rest is the same trend
That theory won't get any traction unless Oda's graduation concert ends up getting snubbed even worse than Juice=Juice
With Juice=Juice out, NHK's clearly starting to prioritize Morning Musume. now
They're probably going to be shocked at how low Morning Musume.'s numbers actually are
Everyone already knows they don't pull ratings, lol
How long are they gonna keep holding her in reserve?
Apparently Juice=Juice got cut from Kohaku
If only she could actually sing well too, she'd be unstoppable
Though it's probably already been recorded by now
She's laser-focused on landing something Chiikawa-related
All thanks to Juice=Juice
I mean, if Juice=Juice — who's all over TV right now — got bad reviews, the whole of Hello! Project would take the hit together, so this is really thanks to Juice=Juice racking up goodwill
Juice=Juice flopped and is set to be cut from Kohaku
So the focus has shifted to Morning Musume. ahead of their 30th anniversary
Doesn't look like there'll be a second round
Doesn't matter if she's suited for it when nobody's watching
Sakurai Rio has fewer Instagram followers than Ishiyama Sakura, but she's the more well-known one?
But "hard to clean windows" is such a narrow angle even within architecture that they'll probably run out of material fast
Could easily end up being one of those cases where episode one is the best-of and there's no way to make a second
The show Airi and Kiyozuka Shinya do also started as a one-off, but it turned into a goldmine of material and is now in its 6th year as a regular — so I guess it comes down to whether there's enough material
No way an agency that just got snubbed could shove an even less notable talent into a show
It's compensation for the snubbed agency
Background and Talking Points
“Nippon Fukinikui Biru Meikan” is an occasional NHK General TV series centered on architecture, and this broadcast slot is filling in for the regular drama “Butterfly Effect.” One caveat worth noting: the claim circulating in the thread that “Juice=Juice was cut from the Kohaku Uta Gassen” had not been officially announced by NHK as of September 16 — it remains fan speculation for now. TV appearance opportunities within Hello! Project swing significantly from year to year, so tying a single one-off special to any lasting shift in treatment may be premature. That said, the relative scarcity of terrestrial TV exposure under the Morning Musume.’26 name has been noted before, and whether this casting translates into more group-wide exposure will depend on the show’s future track record.
*This article excerpts and summarizes the 5ch (Hello! Project) thread “Did you guys know Sakurai Rio is co-hosting an NHK primetime show with Oginoyagi’s Yahagi?“


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