Pokémon Card 30th Anniversary: High-Rarity Pull Rates Too Generous, Resale Prices Crash — 5ch: “Crush These Damn Scalpers”

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The story

The Pokémon Card 30th-anniversary commemorative set “30th Celebration” saw a wave of bulk-buying and high-priced resale worldwide right after launch — but according to a report from Kotaku in the US, it turns out the pull rate for high-rarity cards was much higher than expected there, and prices are now crashing. The headline cards, “Mew ex” and “Mewtwo ex,” were fetching $850–$1,400 on eBay before release, with some hitting over $3,000 at the peak — but five days after launch they’d dropped to around $120, and anything priced above $100 is reportedly struggling to sell. On 5ch, reactions ranged from skepticism about the article’s premise (“isn’t this still way too profitable?”) to criticism of scalping itself, to speculation about the company’s own motives in controlling pull rates.

Yahoo! Original Article, 9/22 (Tue) 7:01

Last week, as soon as the Pokémon Card 30th-anniversary commemorative set “30th Celebration” went on sale, bulk-buying and high-priced resale broke out worldwide. But at least in the US, Kotaku reports that the pull rate for high-rarity cards turned out to be far higher than expected, crashing prices and leaving scalpers reeling.

In particular, “Mew ex (FUR)” and “Mewtwo ex (FUR)” reportedly sold on eBay for $850–$1,400 before release, with some examples fetching over $3,000 at the peak. But five days after launch, they were listed around $120, with anything above $100 said to be a tough sell.

Source: news.yahoo.co.jp / Original article here

What people said

4AnonymousSep 23, 2026 08:22
Just let the kids play with them as much as they want, honestly.
5AnonymousSep 23, 2026 08:24
If that's how it is, scalpers should go sue Nintendo.
6AnonymousSep 23, 2026 08:26
A card that's easier to pull than expected isn't exactly "rare" though.
7AnonymousSep 23, 2026 08:26
But even opening a whole carton, that one really-rare, not-that-cute Mew never shows up.
8AnonymousSep 23, 2026 08:26
Calling yourself a "secondary distributor" is shameless on a whole new level.
Honestly it'd be better to feel a little guilty and just own up to being a scalper.
9AnonymousSep 23, 2026 08:27
Grown adults still into Pokémon, huh.
59AnonymousSep 23, 2026 08:49
Re: #9
There are dead-serious collectors well past 30 too.
Creepy.
10AnonymousSep 23, 2026 08:27
Where's the crash? They're rolling in cash, living it up.
11AnonymousSep 23, 2026 08:27
A week ago I saw three Mew cards going for ¥600,000 (~$4,000) each.
15AnonymousSep 23, 2026 08:29
Prices are through the roof though.
How do you even write such a sloppy article?
17AnonymousSep 23, 2026 08:29
Why not just make the pull rate the same for every card?
Making some feel "rare" is exactly what fuels scalping in the first place.
Just give every card equal odds — it's baffling why they don't.
So dumb.
20AnonymousSep 23, 2026 08:31
Re: #17
Guess you don't know, so let me break it to you: Pokémon cards are for playing a card GAME.
18AnonymousSep 23, 2026 08:30
Gonna take on their legendary legal department all by yourself? lol
Go for it lol
33AnonymousSep 23, 2026 08:37
Re: #18
Why are you the one getting all riled up?
19AnonymousSep 23, 2026 08:30
Watching adults these days shove each other aside over a kids' toy is way too creepy.
You all really need to realize how creepy you look.
21AnonymousSep 23, 2026 08:32
So it's the company's own discretion on print rates versus everyone trying to out-guess them.
22AnonymousSep 23, 2026 08:32
Scalpers are the enemy of kids, after all.
Nintendo's on the kids' side.
28AnonymousSep 23, 2026 08:34
Re: #22
If they were really on the kids' side, they'd just print more stock.
23AnonymousSep 23, 2026 08:32
The mindset of trying to profit off scalping is just pathetic. Idiots.
24AnonymousSep 23, 2026 08:32
These are supposed to be for kids, so they should just let the top rarities drop freely. Crush these damn scalpers.
25AnonymousSep 23, 2026 08:32
The real problem is these became speculative assets in the first place.
Print a ton more and tank the value.
26AnonymousSep 23, 2026 08:33
> "…because we've contributed so much," they proudly say.

Lol, what a joke.
27AnonymousSep 23, 2026 08:33
I don't find Pokémon or Chiikawa cute at all, zero interest.
Anyone who wants that stuff is an idiot.
41AnonymousSep 23, 2026 08:39
Re: #27
The whole idea of adults desperately wanting kids' toys and characters is insane to begin with.
30AnonymousSep 23, 2026 08:35
Everyone keeps pulling amazing cards, it got boring, so I stopped watching unboxing videos.
31AnonymousSep 23, 2026 08:36
If it's a "business" (lol), of course there's risk involved.
32AnonymousSep 23, 2026 08:36
Saw it on Orochin-yu's stream (a popular Japanese YouTuber/streamer).
He was pulling a ton of them.
34AnonymousSep 23, 2026 08:37
Re: #28
And there it is — one of the classic scalper excuses lol
36AnonymousSep 23, 2026 08:37
They probably just wanted to share their 30th-anniversary gratitude with as many people as possible.
Just be happy for them.
37AnonymousSep 23, 2026 08:37
Honestly, restricting the rare-card odds so tightly up until now was the weird part.
Way too intense for a kids' card game.
43AnonymousSep 23, 2026 08:41
Just a few years ago these were being dumped for like ¥100 a piece.
What a gross world we live in.
47AnonymousSep 23, 2026 08:43
Re: #43
I was shocked when a card I bought for about ¥1,000 back in the day sold for ¥140,000.
58AnonymousSep 23, 2026 08:49
Bikkuriman stickers (a classic Japanese sticker collectible) died out the same way once the rare ones got easier to pull too.
65AnonymousSep 23, 2026 08:53
Re: #58
Same with everything, really — even Tomica die-cast cars, when they make new "reissue" versions, they sometimes just sit unsold.
Guess it only means something if you got it in its own era.
94AnonymousSep 23, 2026 09:16
Scalping is a funding source for organized crime.
98AnonymousSep 23, 2026 09:19
Re: #94
Before that, the manufacturers running these limited-release marketing schemes are the real villains.

Background and key points of this story

What’s being reported as a “price crash” here is specifically the secondary-market price on eBay in the United States — a different market from Japan’s flea-market and buyback prices. The pushback in the thread (“they’re rolling in cash,” “prices are through the roof”) likely stems from that difference in country and market. The 30th Celebration is a commemorative pack loaded with newly designed high-rarity cards like Mew ex and Mewtwo ex, and it’s possible a higher-than-usual pull rate was intentional for this particular release. Since trading-card prices are fundamentally driven by “rarity × scarcity,” once it became clear the pull rate was higher than expected, the scalpers who’d bought up cards at inflated prices were the ones most exposed to losses. The thread’s discussion spread from criticism of scalping itself to speculation about the motives of both the company and the buyers driving that criticism.

*This article is excerpted and summarized from the 5ch (Geinou/Sports Express+) thread “[Pokémon Cards] Pokémon Card 30th Anniversary — Scalpers Who Bought Up Stock Left Reeling as High-Rarity Cards Prove Easier to Pull Than Expected, Crashing Prices.”

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