New Fire Emblem Sells Out Everywhere — Genuine Demand or Manufactured Shortage?

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The story

A thread on 5ch’s Hardware/Industry (“Geha”) board reports that Nintendo’s new “Fire Emblem: Bansei Senkou” (lit. “Myriad Purples, Thousand Reds”) for Switch 2 is already turning up as “sold out” or switched over to “October shipment” pre-orders on retail sites like eDion, only a short time after launch. Some posters voiced suspicion that this looks like a manufactured shortage — “it doesn’t feel like it’s selling that well” — while others insisted it’s simply that retailers ordered light stock. The thread turned into a running guessing game about actual sales, using the first-week numbers of previous entries “Three Houses” and “Engage” (both said to be around 150,000 units) as a benchmark.

It doesn’t seem to be selling all that much, but

some stores are already showing “sold out” or have switched to October-shipment pre-orders

Nintendo Fire Emblem: Bansei Senkou [Switch 2] BEEPAACSA

Source: edion.com / original listing here

What people said

4AnonymousSep 23, 2026 13:32
A 'holier-than-thou' kind of Emblem, huh (wordplay: 意識他界系 twists 意識高い系, "pretentious type," by swapping in 他界, "passing on") — rough.
A dud that doesn't hold a candle to Engage or Three Houses.
63AnonymousSep 23, 2026 14:41
Re: #4
If Bansei Senkou counts as 'pretentious,' Three Houses was too.
5AnonymousSep 23, 2026 13:32
Went to Bic Camera on release day and panicked — there were only 3 dummy boxes left.
The special display was completely cleaned out, so I think physical copies are selling decently too.
40AnonymousSep 23, 2026 14:13
Re: #5
There were like 10 Elden Ring dummy boxes,
but the second I bought one, the clerk suddenly pulled every remaining dummy off the shelf lol
Guess there was only 1 left in stock.
11AnonymousSep 23, 2026 13:37
Setting that aside, it feels like this has been happening a lot lately.
Not sure if retailers just aren't stocking enough to begin with, though.
12AnonymousSep 23, 2026 13:41
Re: #11
Feels like Bansei Senkou's buzz has grown more after release than it had beforehand. My guess is retailers that stocked it based on how past entries sold on PlayStation didn't order enough for Switch, and now it's outselling expectations and running short.
22AnonymousSep 23, 2026 13:52
Re: #11
Yeah, exactly.
I go to the game section at an electronics store and see sold-out signs everywhere and think 'wow, business must be booming' — but then I check Famitsu's weekly chart and the numbers are often way lower than I'd expect.
15AnonymousSep 23, 2026 13:46
More than 3x Wolverine's numbers = still not exactly a hit (i.e., Wolverine's sales are so weak that even a big multiple of them isn't impressive)
18AnonymousSep 23, 2026 13:47
Re: #15
Fair point.
Still, even so it'll probably move around 40,000 units.
There's nothing else out there to play right now.

…wait, it's a first-party AAA exclusive… s-surely it'll sell at least 40,000… right?
17AnonymousSep 23, 2026 13:47
There's no reason to run a manufactured shortage for a piece of software.
21AnonymousSep 23, 2026 13:50
Re: #17
I don't think it's a manufactured shortage so much as retailers just ordering a smaller quantity.
23AnonymousSep 23, 2026 13:53
Re: #21
Well, obviously.
30AnonymousSep 23, 2026 13:57
Re: #23
It's also possible they did order a decent amount and it still sold out because demand was just that high.
Three Houses and Engage both did about 150,000 units domestically in their first week, so if demand for this one clearly beats that, selling out without a tight supply is plausible.
Personally I'm guessing around 100,000, though.
37AnonymousSep 23, 2026 14:08
It's actually kind of impressive it's still sitting at #5 a full week later.
42AnonymousSep 23, 2026 14:15
Re: #37
Three Houses stayed at #1 for the entire first week.
It even sold out repeatedly, and whenever it dipped it bounced right back to #1.
38AnonymousSep 23, 2026 14:08
It's ranking below Wolverine on US Amazon 😭

69AnonymousSep 23, 2026 14:50
Re: #38
US Amazon has it listed as out of stock, you know.
45AnonymousSep 23, 2026 14:16
Talk trash using US Amazon rankings and that boomerang's going to come right back around on GTA6.
46AnonymousSep 23, 2026 14:18
Re: #45
How do you mean?
48AnonymousSep 23, 2026 14:18
For reference, Three Houses apparently hit 178,000 units over its first two weeks.

02./01. [NSW] Fire Emblem: Three Houses # <SLG> (Nintendo) {2019.07.26} (¥6,980) – 35,804 / 178,934 <60-80%> (-75%)
https://www.resetera.com/threads/media-create-sales-week-31-2019-jul-29-aug-04.133503/
51AnonymousSep 23, 2026 14:20
Re: #48
Factoring in the install base, breaking 100,000 would count as a success, I'd say.
83AnonymousSep 23, 2026 15:22
Re: #48
Not happening, going by the US Amazon ranking trend.
Looking like a flop so far.

And with digital code cards already being dumped at fire-sale prices, the download ratio's probably a mess too.
53AnonymousSep 23, 2026 14:24
If this had come out on the original Switch it would've sold more.
Console transitions are always rough.
54AnonymousSep 23, 2026 14:26
Re: #53
FE fans have bought a new console for this series every single time the hardware changed, though.
58AnonymousSep 23, 2026 14:37
Re: #54
Fans alone won't make sales explode.
With Three Houses, people who don't normally buy games bought it too.
60AnonymousSep 23, 2026 14:40
Re: #58
That's talking about it selling steadily later on, though.
Even Three Houses didn't explode in sales in its first week.
64AnonymousSep 23, 2026 14:41
Re: #58
That was already 3 years into the console's life, when the install base was huge.
This one is only 2 years in, so it won't be that easy.
62AnonymousSep 23, 2026 14:40
More than 3x Wolverine's numbers = a game for a 'dying village' (slang for a niche title propped up by a small, aging fanbase)
65AnonymousSep 23, 2026 14:41
Re: #62
So then what does that make Wolverine… lol
66AnonymousSep 23, 2026 14:46
Re: #60
Did you forget the spike in interest from the 'Bloody Reunion' trailer?
Within the FE series, Awakening and Three Houses are outliers — Engage's numbers represent the hardcore base. How far past that the series can pull in casual buyers is what really swings total sales.
This time, domestically, I'd guess it lands just a bit above Engage. Factoring in the digital download ratio, I don't think it goes much higher than that.
Compared to how things looked before Three Houses launched, this game's true protagonist has a weaker hook.
71AnonymousSep 23, 2026 14:51
Re: #66
Actually, Engage outsold Three Houses in the first week.
75AnonymousSep 23, 2026 15:02
Wasn't Three Houses released about 2 years and 4 months after the Switch launched?
Bansei Senkou came out only about 1 year and 3 months after the Switch 2 launched, so the gap in install base must be huge.
80AnonymousSep 23, 2026 15:13
Re: #75
Well, both the Switch 2 and its games got pricier too.
The existence of the Switch Lite [as a cheap original-Switch option] is a big factor as well.
77AnonymousSep 23, 2026 15:08
FE's first-week numbers are usually around 100,000 or so.
I'd think the people stocking shelves know that too.
78AnonymousSep 23, 2026 15:10
Re: #77
Both Engage and Three Houses did around 150,000.
86AnonymousSep 23, 2026 15:49
Sony's Wolverine might be headed for a historic sales slump
https://krsw.5ch.io/test/read.cgi/ghard/1790145789/

Must be nice having plenty of stock over there lol
88AnonymousSep 23, 2026 15:56
Just sit tight and wait for the weekly sales chart (´・ω・`)
89AnonymousSep 23, 2026 15:58
Re: #88
Does physical-only sales data even mean much in this day and age [the Reiwa era, i.e. now]?
96AnonymousSep 23, 2026 16:56
Actually, check the link — everything's arriving the day after tomorrow anyway.
Stock's way oversupplied lol
102AnonymousSep 23, 2026 18:49
Re: #96
Nojima and Joshin [Japanese electronics chains] don't have it, though.

Background and Key Points of This Discussion

Both “Three Houses” and “Engage” in the Fire Emblem series are said to have sold around 150,000 units in their first week, and this figure was repeatedly cited in the thread as a benchmark for estimating actual sales. That said, the numbers thrown around in the thread aren’t official weekly sales data from outlets like Famitsu, but rather posters’ own guesses or unofficial tallies sourced from overseas forums, so some caution is warranted. It’s also worth noting that “Three Houses” launched more than two years after the original Switch’s debut, once the console’s install base was already large, whereas this new title arrived only about a year into the Switch 2’s life, while its install base is still growing — meaning a straightforward comparison of unit sales isn’t quite apples-to-apples. Where opinions in the thread split was over whether the in-store shortage is “proof it’s selling well” or simply “the result of retailers ordering conservatively” — both explanations remain circumstantial, and an official weekly sales report will be needed to settle the matter.

*This article is excerpted and summarized from the 5ch (Hardware/Industry, “Geha”) thread “Fire Emblem — a manufactured shortage?“.

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