From our other sites
The story
On September 1, Kewpie announced it will raise prices on 224 household products—including mayonnaise, dressings, and pasta sauces—by 3 to 25%, effective with November shipments. The hikes stem from soaring cooking oil prices as well as rising packaging costs driven by worsening conditions in the Middle East. The company’s flagship Kewpie Mayonnaise (450g) will go from a suggested retail price of ¥559 (tax included) to ¥611. This marks the first mayonnaise price increase in a year, following the last one in September 2025. On 5channel, posters voiced both brand loyalty (“I’ll only buy Kewpie no matter how expensive it gets”) and suspicion toward opportunistic price hikes and manufacturers’ explanations, with the discussion spilling over into dining-out costs and eating habits more broadly.
Kewpie announced on the 1st that it will raise prices by roughly 3-25% on a total of 224 household products—including its mainstay “Kewpie Mayonnaise,” dressings, and pasta sauces—starting with November shipments. The move reflects soaring prices for cooking oil and other ingredients, along with rising packaging costs driven by worsening conditions in the Middle East.
Kewpie Mayonnaise (450 grams) will rise from a suggested retail price of ¥559 (tax included) to ¥611. This is the first mayonnaise price revision since September 2025. A total of 601 commercial-use seasonings, salads, and other products will also see price hikes of roughly 2-38%. The company commented, “We have pursued rationalization and cost-cutting, but it has become extremely difficult to absorb rising costs through corporate effort alone.”
Yomiuri Shimbun, September 1, 2026, 18:45
Source: yomiuri.co.jp / Original article here
What people said
Nobody actually thinks that. Who cares.
They're taking consumers for granted—this'll end up just like the rice fiasco.
You get it cheap because sales reps are out there busting their asses.
Your company has sales guys too, right?
They're the reason you have a job at all.
Buy the guy a drink sometime.
Lol, you don't understand the difference between list price and sale price.
Honestly, thinking prices would go down while the US is off fighting wars is the weird take here.
Of course prices are shooting up like crazy.
If you guys, who supposedly care the most about the news, don't even get that much, what are you even doing on a news board?
That game of chicken is kind of hilarious 😁
Sure there are various factors, but do they really need to keep raising prices this much?
They're hiking now to get ahead of next year's 1-point consumption tax increase.
Eating out is expensive in developed countries in general.
Seems like Japan alone has fallen behind the global economy. With interest rates rising now, maybe we'll finally catch up to world standards.
I only ever buy Kewpie dressing as well…
Dressing is basically just added salt, you don't really need it.
Once you get used to the natural flavor of vegetables, you stop wanting it.
It's "Kewpie." (5ch loves correcting the exact katakana spelling of the brand name.)
You're supposed to eat vegetables together with oil.
Turns out it wasn't "veggies first," it was "oil first."
What do you mean "supposed to"? Is there a law about it or something?
Actually, when researchers reviewed the data behind the long-recommended "veggies first" approach (eating vegetables before other food), it turned out the vegetables in those studies had been dressed with olive oil and the like.
That means it's highly likely the real active ingredient was the "oil," not the vegetables themselves.
Eating vegetables and oil together first is apparently the most effective approach.
Whether it's effective and whether you're obligated to do it are two different things. It's a personal choice.
Also not widely known: "veggies first" only works if you eat them 30 minutes before the meal.
To begin with, other countries impose strict restrictions on the restaurant industry, including caps on the number of stores per area.
Only businesses that actually win the competition survive.
Naturally wages end up higher—or rather, that's the whole point, and pretty much every country built it into law from the moment it was founded.
The only ones that didn't are Japan and South Korea.
That's why the restaurant industry here is cheap, dirty, and grueling, and nobody wants to work in it.
It's not that other countries are expensive—it's that Japan and Korea are the crazy ones.
I remember eating out in Thailand being dirt cheap, though.
Is Thailand even a developed country?
Hate to admit it, but I can't eat anything but Kewpie.
Say what you want, but Kewpie's flavor really is untouchable compared to other brands.
It's "Kewpie." (5ch loves correcting the exact katakana spelling of the brand name.)
The post you're replying to just said "other countries" in general, though.
Those have been steadily going up in price too, you know.
My tongue's been enslaved by Kewpie—couldn't accept anything else.
Background and key points of this discussion
This marks a second price hike for Kewpie in a short span of time—mayonnaise already saw a similar revision in September 2025, so this is a repeat increase in under a year. Comments in the thread like “I used to get it for ¥199” point to a common mix-up between the suggested retail price (list price) and discounted sale prices, meaning there’s a gap between real shelf prices and the announced ¥559/¥611 figures. Rising packaging costs tied to petroleum derivatives, driven by Middle East tensions, are a factor cited across the food industry in recent years, not something unique to Kewpie. Reactions in the thread show both loyalty to the brand (“I won’t buy anything but Kewpie no matter the price”) and skepticism toward opportunistic hikes and manufacturers’ justifications existing side by side, rather than splitting into a simple for-or-against debate.
*This article is compiled and summarized from the 5channel (Breaking News+) thread “Kewpie to raise prices on 224 core products by 3-25%… 450g mayonnaise goes from ¥559 to ¥611 (tax included).”
Leave a Reply