YouTube Cracks Down on Mukbang Videos Over Eating Disorder Fears — Creators Call It a ‘Matter of Survival’

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The story

YouTube is tightening restrictions on “big-eating” (mukbang-style) videos, citing concerns that they may encourage eating disorders. In South Korea, a creator with 440,000 subscribers had their monetization suspended and revealed they had made private or deleted 339 videos posted over the past four years. The unease has spread to Japanese creators too, with some voicing fears that “this could become a matter of survival.” On 5ch threads, opinions split between those sympathetic to the eating-disorder concern and those questioning the consistency with TV shows that similarly feature people eating huge quantities of food — with debate over creators’ health and how far the line for regulation should be drawn.

Wed, Oct 21, 6:00 PM

Reports have been piling up from Korean creators saying their “monetization was suspended” over so-called “big-eating videos” — content showing people eating huge amounts of food that has drawn large audiences — and the news has rattled creators in Japan as well. Behind it lies YouTube’s guidelines stating that such content may encourage “eating disorders.” On social media, questions have also arisen such as “how is this any different from mukbang TV shows?”

According to reports from Korea, mukbang YouTuber Sarpejo, who has 440,000 subscribers, revealed in September that “revenue generation has been suspended.” They said, “YouTube’s guidelines on binge-eating and eating-disorder-related content have tightened, and strong restrictions are now being applied to my channel,” and stopped publishing videos. Other creators have also reported receiving monetization-suspension notices from YouTube, with some saying they made private or deleted 339 videos posted over the past four years.

Source: news.yahoo.co.jp / Original article here

What people said

2AnonymousOct 21, 2026 23:49
Just look at Giant Shirota — obviously this stuff is dangerous. (a famous Japanese competitive eater known for health scares)
5AnonymousOct 21, 2026 23:52
I do think it's true this stuff can encourage eating disorders.
6AnonymousOct 21, 2026 23:52
It's less that mukbang videos themselves are the problem, more that "eats a ton but stays this slim" content seems to be what's getting flagged. Plain old binge-eating-for-fun videos seem to be fine for now.
7AnonymousOct 21, 2026 23:53
If it's really "life or death," just eat less — you'd save on food costs too.
8AnonymousOct 21, 2026 23:53
While they're at it they should regulate those filthy ad videos in the top-right corner of 5ch too — they just turn guys off gross women and churn out more "herbivore men" (a Japanese term for men uninterested in dating/relationships), which only makes the birthrate worse.
36AnonymousOct 22, 2026 00:07
Re: #8
Maybe learn to use an ad blocker.
11AnonymousOct 21, 2026 23:54
Seems like every site's "under maintenance" lately.
13AnonymousOct 21, 2026 23:55
Mukbang is vulgar and bad for the environment too — ban it from broadcast TV entirely!
14AnonymousOct 21, 2026 23:57
I mean… anyone can pull this off.
Just fake-eat, then throw up into a bucket hidden off camera.
Anyone could do it that way.
22AnonymousOct 21, 2026 23:59
Sounds like Japanese mukbang YouTubers are still in the clear for now.
24AnonymousOct 22, 2026 00:00
Honestly my only reaction is "wow, strong stomach."
25AnonymousOct 22, 2026 00:00
Mukbang, kid-centric content, pet content, nightlife-job content — go ahead and strip monetization from all of it.
26AnonymousOct 22, 2026 00:00
I occasionally see videos of super-skinny girls eating insane amounts, and it worries me for their mental health.
They're definitely purging afterward.
28AnonymousOct 22, 2026 00:01
Wait, these people were binge-eating and purging?
That's insane.
Stomach acid can cause esophagitis and even esophageal cancer risk,
and it wrecks your teeth too.
32AnonymousOct 22, 2026 00:04
Re: #28
There are even channels that don't show a single swallowing shot, lol.
70AnonymousOct 22, 2026 00:35
Re: #28
Normally that'd be the right call,
but these people eat such absurd quantities that…

weighing the health risks of purging
against the sodium overload and organ strain
from actually keeping all that food down,
purging is probably the lesser evil.

If they don't purge, they're probably looking at
an emergency hospitalization within about three years.
The ones who don't throw up are genuinely going to die.
29AnonymousOct 22, 2026 00:01
I'd also like to see regulation on "flex your money" content — it warps people's sense of money too.
30AnonymousOct 22, 2026 00:02
Re: #29
Gambling content should probably go too —
not just the official public gambling stuff, but also those "let's bet money among friends" original segments.
31AnonymousOct 22, 2026 00:03
TV still does the whole "you can't go home until you finish everything" bit all the time.
33AnonymousOct 22, 2026 00:05
Cracks me up that "food fighters" are still going strong without anyone getting tired of it 🤣😂🤣
34AnonymousOct 22, 2026 00:06
You shouldn't waste food — glad people are finally realizing that.
38AnonymousOct 22, 2026 00:08
Not just regulating big-eating and speed-eating —
they should also stop making young talent eat ultra-spicy food.
39AnonymousOct 22, 2026 00:08
Trying to make a living off YouTube in the first place is the real mistake.
40AnonymousOct 22, 2026 00:10
All these mukbang people are stick-thin — it's creepy.
41AnonymousOct 22, 2026 00:10
Re: #1
Regulate diet-influencer content and cosmetic-surgery promotion on social media too.
43AnonymousOct 22, 2026 00:11
Good or bad aside, TV or YouTube, what's even entertaining about mukbang content?
45AnonymousOct 22, 2026 00:11
Well, they probably throw it all up right after filming anyway.
46AnonymousOct 22, 2026 00:12
Those twins, for instance — they have a mental health condition and still do mukbang. I wonder what their parents think about it.
60AnonymousOct 22, 2026 00:26

66AnonymousOct 22, 2026 00:32
Gal Sone is the real deal though, right? Though lately she's looked a bit fuller — guess her metabolism's slowed down. (a famous Japanese competitive eater)
79AnonymousOct 22, 2026 00:39
I don't even watch this stuff to begin with — dog and cat eating videos are way better.
84AnonymousOct 22, 2026 00:46
Re: #79
What's wrong with this? ….It's great!
https://m.youtube.com/shorts/LOfpcRwzfWI?ra=m

Background and Key Points of This Topic

The tightened regulation of mukbang-style videos stems from YouTube’s concern about the impact on eating disorders, though it’s not yet clear how strictly domestic guideline enforcement will go. As with the Korean creator’s case, monetization suspensions and video takedowns/deletions directly affect creators’ livelihoods — hence the term “matter of survival,” reflecting how many creators depend on YouTube revenue as their main income. In the thread, some questioned the consistency of this stance given that TV shows likewise feature people eating huge quantities of food, wondering why the restriction is limited to video platforms. At the same time, the concern about encouraging eating disorders is itself a medically grounded point, and worries about binge-purge behavior and health risks remain persistent. It should be noted that most comments in the thread about whether creators are actually vomiting or hiding such behavior are speculation, not facts confirmed by reporting.

※This article is excerpted and summarized from the 5ch (Geinou/Sports News+) thread “Moves to Regulate ‘Mukbang Videos’ — Doctors Warn of Risk of Encouraging ‘Eating Disorders,’ Creators Fear It Could Become ‘a Matter of Survival’.”

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