Tsubaki Gets Multiple MVs, Juice=Juice Gets Just One — Fans Question Hello! Project’s “MV Gap”

Background and Key Points of This Debate

Hello! Project runs multiple idol groups under the same agency, Up-Front, and it’s long been said that MV and video production isn’t handled uniformly across groups — it tends to skew based on buzz and promotional judgment calls. What sparked this discussion was the asymmetry: Tsubaki Factory has gotten multiple MVs even for songs that weren’t single releases, while Juice=Juice has had far fewer such opportunities. Within the thread, people pointed to possible explanations like whether a group has tie-up deals with local governments or regional broadcasters, and differences in each group’s recent buzz. That said, these are just speculation on 5ch, not an official explanation of the agency’s production policy or budget allocation. Judging a group’s “standing” by MV count alone is one-sided — it’s worth keeping in mind that different groups may be leaning on different promotional approaches, such as livestreamed concert footage or standalone streaming pushes for individual songs.