Switch 2 Sales Plunge 41% to 2.67 Million After Price Hike (July–September)

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The story

Nintendo’s earnings report for the second quarter of fiscal year ending March 2027 revealed that Nintendo Switch 2 sales for July–September came in at just 2.67 million units, a 41% drop year-on-year. That’s down from the 3.82 million units sold in April–June, bringing first-half cumulative sales to 6.49 million (down 37.4%) and lifetime sales since launch to 26.35 million. Some observers point to price increases in Japan, the US, and Canada, along with a lack of major new releases, as contributing factors. On 5ch’s hardware/industry (“Geha”) board, discussion centered on whether Nintendo can still hit its annual target of 16.5 million units, and how its sales pace compares to the PS5 and the PC market.

Nintendo Switch 2 sales down 41% after price hike. Next fiscal year could see another increase due to rising component costs

> According to Nintendo’s Q2 FY2027 (ending March 2027) earnings, Switch 2 sales for July–September — after the price hike — fell 41% year-on-year to 2.67 million units, down even further from the 3.82 million sold in April–June. That brings first-half totals to 6.49 million (down 37.4%) and lifetime sales to 26.35 million. The year-ago quarter included the launch month of June and its immediate momentum, which makes the drop look larger, but some analysts say the price hikes in Japan, the US, and Canada, combined with a shortage of major new titles, also played a role.

Source: gazlog.jp / Original article here

What people said

2AnonymousNov 7, 2026 16:36
This is July–September, so this number should even include some rush-buying before the hike…
Yikes.
6AnonymousNov 7, 2026 16:37
Even with the Zelda edition out, it didn't sell 100k.
Not good.
7AnonymousNov 7, 2026 16:37
Can they even hit the 16.5 million target for this fiscal year?
9AnonymousNov 7, 2026 16:38
Apparently they need to sell 180k units every single week to hit the 16.5 million target lol
10AnonymousNov 7, 2026 16:38
We already knew the fanbase was full of broke users.
Meanwhile the PS5 kept selling even during stretches when it was priced even higher.
61AnonymousNov 7, 2026 17:16
Re: #10
"Kept selling" (self-reported)

Though apparently it was still losing by something like a 33-to-1 ratio.
15AnonymousNov 7, 2026 16:41
And to think even the 16.5 million target — set low so they could later claim a big "beat" — is now looking shaky.
19AnonymousNov 7, 2026 16:43
Re: #15
If anything, the decline was expected.
Nintendo knew about the price hike, so they set the target conservatively.
But the reality is they're falling short even of that lowered target.
26AnonymousNov 7, 2026 16:45
People on Geha were saying the forecast would get revised downward around now, but it wasn't 🙄
28AnonymousNov 7, 2026 16:49
Re: #26
It's obviously impossible to hit the target at this point — not revising it is just negligence.
34AnonymousNov 7, 2026 16:56
Software isn't selling either.
Manshi Senkou (a Switch 2 title) selling worse than Wolverine is hilarious.
37AnonymousNov 7, 2026 16:59
Re: #34
Seriously?
Manshi Senkou is selling below Wolverine? lol
Don't tell me Star Fox and Yoshi are below Wolverine too…
38AnonymousNov 7, 2026 16:59
The price hike is hitting way harder than it did for the PS5 or Xbox.
Well, I guess it depends on who's actually buying.
41AnonymousNov 7, 2026 17:01
Re: #38
Nah, Xbox Series is selling at dead-on-arrival levels
even in America.
45AnonymousNov 7, 2026 17:05
Only middle-aged guys are hyped for this.
Switch 2 is going to cause a generational break, and that'll be the end of Nintendo.
64AnonymousNov 7, 2026 17:19
Re: #45
Maybe worry about PlayStation first — it's nothing but old men.
46AnonymousNov 7, 2026 17:06
What were they thinking, going half-assed on the power boost and still pricing it this high?
59AnonymousNov 7, 2026 17:15
Re: #46
To get any scraps of third-party support left over from the PS5, the world forces them to keep the hardware just weak enough that the PS5 stays comfortably ahead.
Sony spent 30 years building the gallows and finally hung Nintendo on it.
51AnonymousNov 7, 2026 17:09
Re: #1
So it's finally happened — the thing we'd all been quietly sensing.
Honestly, I'd already felt uneasy that the original Switch kept selling even after Switch 2 launched.
50,000 yen was already too expensive for a kids' game console,
and raising it to 60,000 yen after the hike is just too much.
So I get the impression Switch 2 was never meant to surpass its predecessor from the start.
Something I personally feel strongly about:
some of my brethren have been taunting people in the weekly-sales threads with things like "the old Switch is outselling the PS5" — and I deeply regret that.
I've been turning a blind eye until now, but going forward I intend to correct this behavior whenever I see it.
57AnonymousNov 7, 2026 17:14
Re: #51
Could you not make fun of the Nintendo fanboys (5ch slang: "buta," literally "pigs") who were celebrating in the weekly-sales threads about the Switch outselling the PS5?
67AnonymousNov 7, 2026 17:20
Re: #51
I'm sorry — indirectly, that comment may have also offended Xbox players.
In light of this shameful behavior, going forward I will make it a rule to
"review my post once before submitting to make sure it won't offend anyone."
54AnonymousNov 7, 2026 17:11
Everyone's noticing this déjà vu — this is just like the Wii U. The Wii U that only sold well at launch.
58AnonymousNov 7, 2026 17:14
Re: #54
Best case, it follows the 3DS trajectory.
If things keep getting worse, it's the Wii U trajectory.
65AnonymousNov 7, 2026 17:19
This piece-of-junk hardware is supposedly for kids but can't even run Roblox? It's done for lol
69AnonymousNov 7, 2026 17:20
Re: #65
Can't even watch YouTube on it either lol
78AnonymousNov 7, 2026 17:30
While Nintendo and Sony were busy fighting each other, PC ended up dominating everything.
That's gotta be the most boring outcome possible for console-war fans.
79AnonymousNov 7, 2026 17:31
Looking at how hard Switch 2 is dropping really shows how impressive it is that the PS5 has kept selling at roughly the same pace as the PS4 despite four separate price hikes.
Hope Switch 2 can turn things around too.

PS5:
2022: Price hike in Japan, Europe, etc. (US excluded)
2024: Price hike in Japan
2025: Some models hiked in Europe, UK, Australia, etc.
2026: Worldwide price hike
98AnonymousNov 7, 2026 17:50
Re: #79
The PS5's real competition is PC.
Even after the hikes, it's still cheaper than building a PC, so it stays on the table as an option.
Switch 2, on the other hand, gets compared against both the PS5 and the original Switch.
Its price isn't that far off from the PS5, which makes it feel way too expensive to anyone coming from a Switch.
84AnonymousNov 7, 2026 17:35
Re: #78
Sure, it's boring for console-war fans, but isn't this the best possible outcome if you actually love games?
Now you don't need to bother with dead-end losing hardware like Switch 2 or a future PS6 — you can just get a PC and be done with it.
87AnonymousNov 7, 2026 17:38
Re: #84
Prices went up and sales dropped for PC too, that's no different.
88AnonymousNov 7, 2026 17:39
Re: #87
The PC gaming market keeps growing.
Quite the contrast to Switch 2, a dying market whose sales have fallen off a cliff compared to the original Switch.
105AnonymousNov 7, 2026 18:03
Re: #87
Steam's concurrent users and revenue are both at all-time highs.
GPU and RAM price hikes? Doesn't even register.

https://i.imgur.com/A7RfFUU
https://i.imgur.com/0ZLWFfR
95AnonymousNov 7, 2026 17:49
According to the fanboys, apparently new IPs aren't even necessary — they'll just coast on Splatoon and Animal Crossing lol
104AnonymousNov 7, 2026 18:02
Re: #95
It's not that they don't need new IPs — they just can't make them.

Background and Key Points of Discussion

It’s worth noting that the year-ago quarter used for this 41% comparison included the console’s launch-month momentum, so a straight year-over-year comparison can make the drop look larger than it really is. That said, first-half cumulative sales are also down 37.4% year-on-year, and several analysts point to the combination of price hikes and a shortage of major new releases as a factor. In the thread, opinions were divided over how much of the price-hike impact Nintendo had already factored into its 16.5-million-unit annual target, with some questioning the decision not to revise that target downward. The fact that the PS5 has maintained its sales pace through multiple price increases also came up as a point of comparison, though the differing timing of those hikes and market conditions make a direct comparison difficult. Others contrasted the growth of the PC market with the stagnation of console hardware, reflecting broader interest in structural shifts across the hardware market.

*This article is excerpted and summarized from the 5ch (Hardware/Industry, “Geha”) thread “[Sad News] Switch 2 Sales Down 41% After Price Hike lol“.

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