M!LK and EBiDAN Are Riding High — So Why Won’t Hello! Project Push Its Whole Roster? 5ch Debates

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The story

With EBiDAN’s M!LK enjoying a strong run, posters on a 5ch live-chat and general-discussion thread began asking whether Hello! Project should be promoting its whole roster — Juice=Juice included — the same way. The thread split between those citing BEYOOOOONDS’ rise as proof that individual groups can grow on their own, and those insisting the agency should put out a song featuring everyone together. Some pointed to past all-member Hello! Project songs that reportedly flopped, while others noted the budget gap between Up-Front (Hello! Project’s agency) and EBiDAN’s backers, turning the thread into a broader debate over the two camps’ differing promotion strategies.

What people said

1AnonymousSep 9, 2026 08:29
Juice=Juice is all over the media right now — if Hello! Project doesn't push the whole roster while they've got the momentum, when will they?
2AnonymousSep 9, 2026 08:30
BEYOOOOONDS clawed their way up on their own — why not just follow their lead?
3AnonymousSep 9, 2026 08:31
Re: #2
That's basically just BULLET TRAIN blowing up on their own — that's not the point.
They're saying put out a song with everyone instead.
4AnonymousSep 9, 2026 08:32
Re: #3
I think the point is: show some fighting spirit, or you don't get a free ride.
5AnonymousSep 9, 2026 08:33
Re: #3
What about Morning Musume's new single?
7AnonymousSep 9, 2026 08:36
The agency just doesn't have the muscle to pull it off.
Ako (a BEYOOOOONDS member) is popular, and yeah — boy-band idols really do have it easier.
9AnonymousSep 9, 2026 08:38
Re: #7
So you're saying my oshi (favorite idol) isn't selling because Up-Front (Hello! Project's agency) is too weak?
11AnonymousSep 9, 2026 08:39
They can't throw that kind of money around.
Plus there's no way they could pull off something like 'Yes! Tokyo' again —
remember how those all-hands songs turned out in the past.
13AnonymousSep 9, 2026 08:40
Re: #11
So you're saying my oshi doesn't sell because Up-Front is too weak to spend the money and promote them properly! 👈 Is that the argument?
14AnonymousSep 9, 2026 08:40
Re: #1
It's because M!LK has completely taken the top spot.
Juice=Juice is still at the 'handing out business cards' stage…
17AnonymousSep 9, 2026 08:41
Re: #14
Then again, even Johnny's (the major boy-band agency) groups that fell from the top don't necessarily bother doing that either, right?
16AnonymousSep 9, 2026 08:41
By 'a song with everyone,' do you mean something like 'Busu Tetsu' (nickname for a specific Hello! Project all-star song)?
23AnonymousSep 9, 2026 08:43
Re: #16
More recently there's 'YEAH YEAH YEAH.'
18AnonymousSep 9, 2026 08:41
But they'll probably drop one for Hello! Project's anniversary anyway, right?
19AnonymousSep 9, 2026 08:42
Re: #18
Yeah, they probably will.
20AnonymousSep 9, 2026 08:42
Having 70 people show up at once is just a headache, honestly.
25AnonymousSep 9, 2026 08:43
Re: #20
EBiDAN does it with a select lineup, though.
31AnonymousSep 9, 2026 08:46
Re: #25
Then how about a 'Deca-beat' unit? (joking name for an all-star lineup)
34AnonymousSep 9, 2026 08:47
Re: #25
Hello! Project doesn't do select lineups.
So then it's everyone? That's too many — it won't sell.
21AnonymousSep 9, 2026 08:42
M!LK's new single, the finale of their trilogy, is garbage — so in the end it's still Johnny's turf.
26AnonymousSep 9, 2026 08:44
Re: #21
Reminder: there's no Johnny's group beating that 'garbage' in the numbers anyway.
22AnonymousSep 9, 2026 08:42
Re: #9
Honestly they haven't had a hit in 20 years — they clearly don't know how to engineer a breakout.
24AnonymousSep 9, 2026 08:43
Re: #22
That's because they kept pushing hollow hype with nothing to back it up.
Juice=Juice actually delivers numbers and gets results.
28AnonymousSep 9, 2026 08:44
Re: #13
Even if they try to ride Juice=Juice's coattails and do the same thing, what they'll put out will be 'Hana, Tan no Toki'- or 'YEAH YEAH YEAH'-level quality.
And that's a shame, since they're already running Hello! Con just like EBiDAN runs Ebi Live.
36AnonymousSep 9, 2026 08:49
Re: #28
If Juice=Juice sang it, it'd be a classic.
30AnonymousSep 9, 2026 08:46
Re: #24
You just answered your own question, lol — Hello! Project has no intention of making them sell, lol.
37AnonymousSep 9, 2026 08:49
Re: #30
If they had no intention of making Juice=Juice sell, they wouldn't keep letting them sell more and more instead of shelving them.
40AnonymousSep 9, 2026 08:50
Even before EBiDAN put out a song together,
BULLET TRAIN had already sold out the Tokyo Dome.
It's a different dimension from Hello! Project.
43AnonymousSep 9, 2026 08:51
Re: #40
If Juice=Juice weren't being held back, they'd probably get close to that too.
49AnonymousSep 9, 2026 08:53
Re: #43
The point is that, unlike Hello! Project where everyone below the top is painfully weak, EBiDAN's number two is strong as well.
58AnonymousSep 9, 2026 08:56
Re: #49
M!LK hasn't even done a Dome show in the first place, so who even counts as number one here?
79AnonymousSep 9, 2026 09:01
Re: #76
Who do you even mean by the 'number two' in Re: #49's setup?
41AnonymousSep 9, 2026 08:50
M!LK sells the most, but BULLET TRAIN is the one treated as top of the pecking order —
and it doesn't blow up into a fight because they respect each other.
If Hello! Project tried that, it'd be an absolute bloodbath between the Musume and Juice wota (diehard fans).
44AnonymousSep 9, 2026 08:51
Re: #41
There aren't really Morning Musume fans passionate enough to riot over that.
48AnonymousSep 9, 2026 08:53
Re: #44
They'll come crawling out to nitpick, just watch.
Though once Oda (a Morning Musume member) is gone, Juice=Juice will probably run the show unopposed.
56AnonymousSep 9, 2026 08:55
Re: #48
Musume should sell like BULLET TRAIN before they get to talk.
57AnonymousSep 9, 2026 08:55
Re: #48
They came crawling out during the 24-Hour TV drama riding on Tsunku's name, but they were still weaker than the BEYOOOOONDS fans (Biyo-wota) hyped up over 'Hai to Diamond' right now.
77AnonymousSep 9, 2026 09:00
Say they did release it as an All Stars song —
it'd end up some gloomy, offbeat Tsunku (Hello! Project's veteran producer) tune, right?
The agency never breaks from that formula.
80AnonymousSep 9, 2026 09:01
Re: #77
Yeah, they hyped Tsunku up hard during the 24-Hour TV special.
81AnonymousSep 9, 2026 09:01
Re: #77
At Hello! Con they just keep recycling 'Hello History' forever — a Tsunku song wouldn't even register.
108AnonymousSep 9, 2026 09:11
BULLET TRAIN
https://pbs.twimg.com/media/HMYF0PPbQAAz9fA.jpg
M!LK
https://pbs.twimg.com/media/HNg3CTTbAAA5WoR.jpg
SUPER★DRAGON
https://pbs.twimg.com/media/HNguDSJawAAiwu7.jpg
Sakurashimeji
https://pbs.twimg.com/media/HNfwG25a8AAeNj_.jpg
ONE N' ONLY
https://pbs.twimg.com/media/HNgwU6VaQAAMG0m.jpg
Genin wa Jibun ni Aru. ("The Fault Is My Own")
https://pbs.twimg.com/media/HNfj72bb0AA5vSG.jpg
BUDDiiS
https://pbs.twimg.com/media/HNg1pFIbgAAahNw.jpg
ICEx
https://pbs.twimg.com/media/HNflD8wbsAAUJ94.jpg
Lienel
https://pbs.twimg.com/media/HNfnGHYa0AA2j-t.jpg

Background and Key Points of This Debate

EBiDAN is a collective project bringing together male idol groups from multiple talent agencies, with acts like BULLET TRAIN, SUPER★DRAGON, and M!LK taking part — each releasing its own material as well as joint songs performed by a select lineup drawn from across the groups. Hello! Project, on the other hand, is home to numerous groups including Morning Musume, Juice=Juice, and BEYOOOOONDS, yet in recent years has rarely released songs featuring its full roster together. Some posters in the thread claimed that past songs featuring every member reportedly went over poorly, suggesting this may be one reason the agency has since avoided all-group releases — though this is only a claim made in the thread and cannot be verified. Opinions in the discussion were split between those who favor letting individual groups grow on their own and those who want the agency to actively push the whole roster together, with no clear consensus reached.

※This article is compiled from excerpts and a summary of the 5ch (Hello! Project) thread “Now That M!LK Has Broken Out They’ve Started Pushing EBiDAN — Shouldn’t Hello! Project Be Doing the Same?”.

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