Fans Voice Concern Over Growing Gap Within Hello! Project — 5ch: “I Thought Only Morning Musume Would Ever Get a Shot”

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The story

Hello! Project is a massive idol collective made up of more than ten groups, including Morning Musume。, Juice=Juice, Angerme, and Tsubaki Factory. In recent years Juice=Juice has pulled ahead of the pack through music-show appearances and viral buzz on social media, while other groups’ exposure has reportedly stagnated. Discussion kicked off on 5ch’s Hello! Project board with a post claiming the “gap between groups is getting brutal.” Voices blaming the agency’s management clashed with counterarguments that it simply comes down to hit songs and differences in ability, with commenters citing members like Moe Kamikoryo — who hasn’t landed a spot on a major music show despite ten years in the group — as evidence of the disparity.

What people said

1AnonymousSep 5, 2026 07:48
The gap in what Juice=Juice and everyone else get to do is way too big at this point.
What are we even supposed to do about this…
3AnonymousSep 5, 2026 07:49
Quit whining.
4AnonymousSep 5, 2026 07:50
Ebata Hisaki: "Stanning Juice=Juice enriches your life."
https://kizuna.5ch.io/test/read.cgi/morningcoffee/1788561611/
8AnonymousSep 5, 2026 07:52
Feels like Tsubaki, BEYOOOOONDS, Ocha Norma, and Rosy Chronicle are picking up a few more fans too, even if just a little.
Maybe some new fans drawn in by flattering promo shots are trickling their way over.
9AnonymousSep 5, 2026 07:52
Isn't what the agency should really be working hard at not shoving one group in our faces, but making sure the other groups at least get a shot on CDTV too?
The way things are going now is bound to tank morale for the other groups' members — that's definitely not good.
87AnonymousSep 5, 2026 08:19
Re: #9
Before that, shouldn't they focus on actually making a hit song first?
10AnonymousSep 5, 2026 07:52
Tsubaki, BEYOOOOONDS, Ocha Norma, and Rosy Chronicle are all business as usual.
Angerme's just falling off on its own.
12AnonymousSep 5, 2026 07:53
Give Morning Musume。the path to music shows that Juice=Juice carved out.
13AnonymousSep 5, 2026 07:54
Re: #1
These garbage bait threads just keep getting worse lol
14AnonymousSep 5, 2026 07:55
Suzuki and Ishikawa in Morning Musume。are still on the young side, so it's probably best not to force TV appearances on them for a while yet.
They should be building toward it over the next three years or so.
15AnonymousSep 5, 2026 07:56
9/20 Venue: Yokohama Arena

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❤FASHION STAGE Performer Announcement❤

From Juice=Juice (@JuiceJuice_uf)


 Arisawa Ichika
 Ishiyama Sakura
 Inoue Reon
 Irie Risa
      ◢

Confirmed to appear in the fashion show!

https://pbs.twimg.com/media/HRR-ESuagAA9hxo.jpg
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https://pbs.twimg.com/media/HRR-ESubEAA8sgu.jpg
https://pbs.twimg.com/media/HRR-ES6aEAAdxkk.jpg
6:00 PM · September 4, 2026
16AnonymousSep 5, 2026 07:57
People saying stuff like this have no clue how rough things were for Juice=Juice a few years back when Angerme was actually getting decent push.
19AnonymousSep 5, 2026 07:59
From right after COVID up through 2024, it was basically all Tsubaki and Angerme getting the push.
21AnonymousSep 5, 2026 08:01
No way a Morning Musume。fan would ever say "the path to music shows that Juice=Juice carved out." Try harder with the bait.
22AnonymousSep 5, 2026 08:01
Guess we're just going to ignore the era when it was "Morning Musume。and everyone else," huh.
26AnonymousSep 5, 2026 08:02
Re: #22
Isn't that just how it's supposed to be? Morning Musume。should be the flagship.
24AnonymousSep 5, 2026 08:02
I could understand being upset if a group were underperforming, but there's nothing wrong with one overperforming.
25AnonymousSep 5, 2026 08:02
Well, Morning Musume。just brought in some promising new members, and once Oda and Nonaka graduate it should make for a nice generational refresh — so it's fine.
28AnonymousSep 5, 2026 08:03
Let's go back to the days when you could say, "Ahh, glad it's Morning Musume。"
35AnonymousSep 5, 2026 08:05
Re: #28
Sounds like a Johnny's fan jealous of EBiDAN, going "let's go back to the era when Johnny's ruled everything."
29AnonymousSep 5, 2026 08:03
JJ's the flagship, so this is just how it goes.
Everyone else can stick to underground-idol-tier activity.
30AnonymousSep 5, 2026 08:04
Still, I do think CDTV should give the other groups a shot too — they could probably pull it off if they tried.
31AnonymousSep 5, 2026 08:04
The 18th gen got to appear on 24-Hour TV and Buzz Rhythm right after joining, plus a hall tour — not bad at all.
33AnonymousSep 5, 2026 08:05
I think Tsubaki, Ocha Norma, and BEYOOOOONDS could all blow up given the right opening — they've got the talent and the charm.
The rest need to put the work in first.
40AnonymousSep 5, 2026 08:08
Re: #33
I think Tsubaki's "Hina-z" (nickname for the group's younger members) need to polish up a bit more before they're TV-ready.
BEYOOOOONDS could probably do it right now.
41AnonymousSep 5, 2026 08:08
Moe Kamikoryo did ten years as an idol and never once got on CDTV or Music Station.
47AnonymousSep 5, 2026 08:10
Re: #41
She was actually on CDTV once — just during the dead-of-night slot of the New Year's Eve live.
51AnonymousSep 5, 2026 08:11
Re: #41
She joined knowing full well she might never get those appearances, so it's not really an issue.
What's sad is the future Hello! Project hopefuls who look at JJ right now, get the wrong idea, and aim for the group expecting the same.
48AnonymousSep 5, 2026 08:10
Honestly, this is the one twist no Hello! Project fan saw coming — just one single group blowing up.

For some reason we Hello! Project fans always kind of assumed that if Hello! Project ever hit it big, every group would blow up together lol
53AnonymousSep 5, 2026 08:11
Re: #48
Seriously lol. And I never in a million years thought it'd be Juice=Juice of all groups.
66AnonymousSep 5, 2026 08:14
Re: #48
I thought only Morning Musume。would ever even get a shot at making it big.
59AnonymousSep 5, 2026 08:13
Juice=Juice went on the CDTV New Year's Eve live at 4 AM, an illegally uploaded clip blew up on Twitter, and now they get booked on the regular broadcast every couple of months.
That proved even that graveyard slot could turn into a real opportunity.
60AnonymousSep 5, 2026 08:13
Re: #51
They're holding auditions like just anyone can join Juice=Juice.
63AnonymousSep 5, 2026 08:14
Re: #60
They'll probably just get shuffled off to the trainee program anyway — kind of rough, honestly.
70AnonymousSep 5, 2026 08:16
Angerme got swallowed by the big wave.
75AnonymousSep 5, 2026 08:17
Re: #70
Guess it's nice that everyone got swallowed up by Juice, huh.
73AnonymousSep 5, 2026 08:16
I want them to keep building up Juice=Juice's brand power so that, like Morning Musume。in its prime, booking Juice=Juice on a show lets them wedge Rosy Chronicle in as a tie-in act (a common TV booking practice).
84AnonymousSep 5, 2026 08:18
Re: #73
Rosy Chronicle is basically Juice=Juice's dedicated in-house opening act.
With more big venues coming up, they'll get plenty of chances to open.
81AnonymousSep 5, 2026 08:18
I don't know much about the industry, but I bet the people making music shows are glad to have an idol group with real chops like Juice=Juice.
Feels like that kind of goodwill is what leads to the next booking.
86AnonymousSep 5, 2026 08:19
Re: #81
If you don't know, don't post lol

Background and Key Points of This Discussion

Hello! Project is home to more than a dozen groups, and in recent years Juice=Juice has been raising its profile through music-show appearances and viral buzz on social media. Meanwhile, groups like Morning Musume。, Angerme, and Tsubaki Factory reportedly haven’t achieved the same level of exposure, and the thread saw frustration and defense swirl around that gap. The debate splits largely into two camps: one questioning whether the agency is deliberately favoring Juice=Juice, and the other arguing the difference simply comes down to results — hit songs, view counts, and the like. Those in the latter camp point to how a clip from a late-night CDTV New Year’s Eve live went viral as evidence. One thing readers might easily get wrong is that booking on shows like CDTV isn’t decided by the agency alone — the show’s own casting choices play a role too, which is why some in the thread pushed back with “shouldn’t they just make a hit song first?” It’s also worth noting the case of Moe Kamikoryo, who spent ten years in the group without landing a spot on a major music show — a fact often cited as background for this whole gap debate.

※This article excerpts and summarizes the 5ch (Hello! Project board) thread “[Urgent] Hey, isn’t the gap within Hello! Project getting worse and worse?.”

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