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The story
Hello! Project idol group Tsubaki Factory announced its annual Halloween livestream on Instagram on October 20. But the post went up just 10 minutes before the stream started, drawing complaints from fans who missed it entirely. The stream itself left no archive, and peak concurrent viewers reportedly fell short of 1,000. Reactions on the forum split: some blasted management, saying “the members went all out on costumes, but the staff’s handling was way too sloppy,” while others shrugged it off as “nothing special, not really worth watching anyway.”
Tsubaki Factory@tsubakifac_uf
Starting around 8:30 PM, right after this post
On Tsubaki Factory’s official account
Source: instagram.com / Original post here
What people said
I was really looking forward to Tsubaki Factory's once-a-year Halloween stream, and they go and announce it 10 minutes before it starts so I couldn't even catch it. Pathetic, right?
Even announcing it the night before would already feel late, honestly.
Just announce it properly, that's all anyone's asking.
At this rate just post a recorded video instead of livestreaming.
Honestly can't deny the pattern lately.
They don't want to sell their "ai-un-en-on" charm (lit. "love, fortune, bonds, gratitude" — a coined phrase for the group's appeal)
They don't want Budokan to succeed either.
You can really feel that intent coming from the staff.
No warning so fans couldn't watch, and now no leader either — some Halloween stream lol
That's 9 minutes before, not 10.
Well, the members not announcing it themselves share some blame too,
but if they'd really wanted to, they could've updated their Stories ahead of time.
There's a chance the info just hadn't been cleared for release yet.
Typical of Tsubaki's management, though.
Except not everyone actually showed up.
Given the time slot, you'd probably miss it if you were eating dinner.
Why can't they plan these things properly?
Even for "Rosy," they scrambled to round up whoever happened to be free that day — way too sloppy.
Though I guess it's probably just a "while Mao-pin's still around" kind of thing.
Announcing it 10 minutes beforehand is just too much.
That alone makes it worth watching.
Make a plan and announce it properly — feel bad for the members.
Peak was around 980, I think.
Always right on the edge of four digits but never quite getting there — that's Tsubaki Factory for you.
Disrespecting the fans is one thing, but this just dumps extra burden on the members for zero payoff.
It's a burden on the hardworking on-site staff too.
Either skip it entirely, or if you're going to do it, do it properly.
If so, her fans are the ones who really got shortchanged here.
There was — they handed her something, I think.
It went by so fast I barely remember it.
This was all I could find on Instagram.
Background and Key Points of the Discussion
Tsubaki Factory has an upcoming Budokan concert, and much of the thread’s criticism ties back to anxiety over ticket sales and the group’s overall management. While opinions on the stream’s actual content (the members’ costumes, Lesser’s birthday segment) were split, the main point of contention centered on the lack of preparation: why an announcement for a date the staff surely knew in advance ended up going out just 10 minutes before the stream started. Commenters noted that similarly last-minute announcements have happened with other Hello! Project-affiliated groups, suggesting this wasn’t a one-off but part of a broader frustration with how the management operates overall. One reply even pointed to another group within Hello! Project that announced a livestream for its Yokohama Arena concert only on the day of the show, hinting that the staff’s social media operations may be habitually reactive rather than planned ahead. The specific reason Tanimoto missed the stream, and how the reported peak of 980 concurrent Instagram viewers was tallied, were never clarified in the thread.
*This article is compiled from excerpts and a summary of the 5ch (Hello! Project) thread “Tsubaki Factory announces its once-a-year Halloween livestream just 10 minutes before suddenly starting it.”
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