From our other sites
The story
On 5ch’s Hello! Project board, a thread heated up over the fact that Morning Musume’s old songs keep getting used in TV commercials one after another. Posters pointed to real examples of hits from 1999–2001 like “LOVE Machine” and “Koi no Dance Site” still airing in commercials today, while others voiced frustration that current members’ new songs never get used. Opinions split over whether it’s a good thing that only golden-age songs endure across generations, or simply disappointing.
What people said
If current members' new songs never get used too, what's the point?
They're easy to fit into a 15-second slot.
Now that the new Yasusu (a staff nickname) has joined, I guess the Yasusu threads are back too?
Is there even a new one?
The only songs everyone middle-aged and up actually knows are the golden-age ones.
Everybody knows that other stuff (AKB) is just an imitation.
AKB fans have been saying that same thing for 20 years now lol
Surprised something like this is getting posted officially at this point.
It's simply that the songs used match the production staff's own generation, so as the staff gets younger, the songs picked will get more recent too.
Does the agency seriously think this counts as promotional work for Morning Musume。'26?
No way they'd be unhappy about it.
I've never once seen that Essential (shampoo brand) commercial.
The one where NiziU rides around in a convertible singing "LOVE Machine."
That was Tsunku at his absolute peak.
Can't imagine "Moremi" (nickname for a newer Momusu song) still getting airplay 30 years from now, though.
Go to Aeon and you'll hear "The Peace!" playing.
Morning Musume — Top 5 CD Sales
LOVE Machine (1999) — approx. 1.647 million copies
Koi no Dance Site (2000) — approx. 1.230 million copies
Happy Summer Wedding (2000) — approx. 991,000 copies
Renai Revolution 21 (2000) — approx. 986,000 copies
The Peace! (2001) — approx. 682,000 copies
Everyone knows Morning Musume's hits, and they're still used in tons of commercials today.
AKB, on the other hand…
AKB48 — Top 5 CD Sales
Sayonara Crawl (2013) — approx. 1.956 million copies
Manatsu no Sounds Good! (2012) — approx. 1.822 million copies
Teacher Teacher (2018) — approx. 1.821 million copies
Labrador Retriever (2014) — approx. 1.787 million copies
Bokutachi wa Tatakawanai (2015) — approx. 1.783 million copies
Nobody knows these, and they're not used anywhere.
I think it comes down to the lyrical content.
LMAO ｗｗｗ
the "Sugiura Family" Aeon Pay commercial is getting insane heavy rotation.
Background and Key Points of This Discussion
Morning Musume’s “golden age” refers to roughly 1999–2001, when songs like “LOVE Machine” and “Koi no Dance Site” sold around a million copies each in rapid succession. Commercials favor these songs because they fit neatly into a 15-second slot and are instantly recognizable to almost anyone. Note that the CD sales figures cited in the thread are one poster’s personal tally and may not exactly match official numbers. It’s also worth noting that the difficulty of getting current members’ new songs into commercials isn’t unique to Hello! Project — commentators point to a broader structural tendency for commercial production staff to pick songs familiar to their own generation.
※This article is compiled as an excerpt and summary from the 5ch (Hello! Project board) thread “Morning Musume Songs Used in Commercials!.”
Leave a Reply