Morning Musume Songs Keep Landing in TV Commercials — 5ch: ‘It’s Always the Golden-Age Hits’

Morning Musume Songs Used in Commercials!

Well, better than not being used at all, but in the end it's only ever songs from their old bestselling heyday.
If current members' new songs never get used too, what's the point?

Is this also just Nonaka's (a Hello! Project staff name) last-ditch, desperate move?

The golden-age hits are basically standing in line waiting their turn.
They're easy to fit into a 15-second slot.

Hello! Project is basically kept afloat by Musume's commercial income.

The official account dropping announcements like it's baiting a thread on Ookami (a well-known Hello! Project fan forum).

Re: #20
Now that the new Yasusu (a staff nickname) has joined, I guess the Yasusu threads are back too?

They've honestly been used in commercials this whole time.
Is there even a new one?

I'm a fan from the golden age, but honestly the songs from that era are seriously boring.

Throwing old songs into commercials, Tsunku's (the group's famed producer/songwriter) drama — it's all probably part of hyping up the 30th anniversary.

Morning Musume has built a whole system that lets them live off their past legacy.

You can hear the commercial songs live at the concert, so come on out!

I wonder if, as the years go by, this'll just get replaced with AKB songs.

Re: #34
The only songs everyone middle-aged and up actually knows are the golden-age ones.
Everybody knows that other stuff (AKB) is just an imitation.

Re: #34
AKB fans have been saying that same thing for 20 years now lol

Why don't commercials ever come to Juice=Juice?

AKB still has a signature song, but Nogizaka doesn't.

This is exactly why Musume. does so well on streaming.

Re: #2
Surprised something like this is getting posted officially at this point.

Re: #35
It's simply that the songs used match the production staff's own generation, so as the staff gets younger, the songs picked will get more recent too.

I wonder if the newer members are even happy about this.
Does the agency seriously think this counts as promotional work for Morning Musume。'26?

Re: #43
No way they'd be unhappy about it.

Re: #1
I've never once seen that Essential (shampoo brand) commercial.
The one where NiziU rides around in a convertible singing "LOVE Machine."

The songs are catchy — hear them once and they stick.
That was Tsunku at his absolute peak.

The fact that they're bringing this up now makes it feel like something's brewing.

It's the 30th anniversary, so let them perform at Kohaku (NHK's big New Year's Eve music special).

I've seen that Aeon commercial with "The Peace!" as a YouTube ad like a hundred times since before summer.

AKB and Musume are just different when it comes to lyrics and music.

This is supposed to be the flagship group, you know? Take note, Juice=Juice.

Re: #55
Can't imagine "Moremi" (nickname for a newer Momusu song) still getting airplay 30 years from now, though.

Idols like Momoiro Clover Z just don't get their songs used like this, huh.

Tsunku, write us another song that'll still be sung 20-plus years from now, would you.

I saw the "LOVE Machine" one recently.
Go to Aeon and you'll hear "The Peace!" playing.

Re: #52

Morning Musume — Top 5 CD Sales
LOVE Machine (1999) — approx. 1.647 million copies
Koi no Dance Site (2000) — approx. 1.230 million copies
Happy Summer Wedding (2000) — approx. 991,000 copies
Renai Revolution 21 (2000) — approx. 986,000 copies
The Peace! (2001) — approx. 682,000 copies

Everyone knows Morning Musume's hits, and they're still used in tons of commercials today.
AKB, on the other hand…

AKB48 — Top 5 CD Sales
Sayonara Crawl (2013) — approx. 1.956 million copies
Manatsu no Sounds Good! (2012) — approx. 1.822 million copies
Teacher Teacher (2018) — approx. 1.821 million copies
Labrador Retriever (2014) — approx. 1.787 million copies
Bokutachi wa Tatakawanai (2015) — approx. 1.783 million copies

Nobody knows these, and they're not used anywhere.

Re: #60
I think it comes down to the lyrical content.

Re: #60
LMAO ｗｗｗ

Right outside the Shinkansen exit at Nagoya Station, on that big crosswalk screen
the "Sugiura Family" Aeon Pay commercial is getting insane heavy rotation.

There was a time they were hyped up as the "Kami Seven" ("Divine Seven," a fan nickname for a legendary 7-member lineup era).