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The story
As part of the 20th-anniversary project for TNX Inc., the company headed by Tsunku♂, auditions have been announced for a new idol group tentatively called “New Group!”. Tsunku♂ himself will personally judge singing, dancing, and raw potential, with the biggest factors being a “smile” and “confidence built through effort.” The news hit the Hello! Project board hard, where posters recalled how TNX-affiliated groups like Sparkling Eyes and Nice Girl never gained traction and ended up disbanded or handed off to other management — fueling skeptical comments like “If you’re not going to take responsibility, don’t even start.” Many also argued Tsunku♂ should focus on existing groups rather than launching new auditions, making for a mixed reaction of hope and unease.
As a special large-scale project marking the 20th anniversary of TNX Inc., the company headed by Tsunku♂, auditions for a new group fully produced by Tsunku♂ — tentatively titled “New Group!” — have been confirmed.
[Photo] “Sparkling Eyes,” the buzzy idol group with songs written by Tsunku♂
Tsunku♂ will thoroughly evaluate singing, dancing, and raw potential. The most important criteria in the judging are a “smile” and “confidence built through effort.”
Source: x.com / original post here
What people said
These girls' time is worth way more than some old guy's.
None of this has anything to do with you though.
Please go all in on this new thing and kindly step away from Hello! Project.
You'd think he'd have something to say about that.
In a way he did take responsibility lol
Collaborators
Tsunku♂ (–2014)
Taisei (2015–)
Didn't they move over to Up-Front?
What does "staff who can produce" even mean?
If you don't worry about scale, anyone can do that.
Still, it's wild he keeps getting called on purely for past glory, when every outside group and every song he's provided lately has been a flop.
That one was a failure.
Who's even saying anyone "called on" him?
Does he even have backing for this?
Don't go making more unhappy kids.
Even that example is ancient history by now.
That's exactly why it's an audition.
Hard no on that.
If Musume. stops being Tsunku♂, Hello! Project is finished.
That's actually why he stepped down as Hello! Project producer and walked away from Nice Girl too.
Thanks to that, Reirei finally got her chance to shine.
They're basically the second coming of =LOVE (Equal Love), after all
https://www.youtube.com/watch?v=OgLNxZNjYzA
Is that one TNX too?
That one actually is TNX.
As long as it doesn't mean Sparkling Eyes gets neglected, fine by me.
There's no hope left for that one, so it's just been left alone.
Background and Key Points of This Topic
Tsunku♂ has spent years writing songs and producing for Hello! Project groups, Morning Musume chief among them, but around 2014 he stepped back from day-to-day Hello! Project work for a time. Since then he has launched several new groups through outside projects instead. Sparkling Eyes and Nice Girl, both mentioned in the thread, are examples of these outside ventures, and both have seen debate over whether management stayed the course or handed things off elsewhere. The split reaction this time comes from hope for the new audition clashing with distrust built up from those earlier groups changing management partway through. One point readers may easily misunderstand: TNX is not the same organization as the core Hello! Project (the Up-Front group of companies) — it’s a separate outside company launching its own groups, so there’s no guarantee a new TNX group gets folded into the Hello! Project mainline right away.
*This article is compiled and summarized from the 5ch (Hello! Project board) thread “Tsunku♂ Fully-Produced “New Group!” Auditions Confirmed!“
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