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The story
Juice=Juice is set to perform at halftime of the Meiji Yasuda J1 League match between Kobe and Urawa on November 8, and discussion of how to watch it sparked a lively thread on 5ch’s Hello! Project board. DAZN runs a free-viewing scheme letting fans watch two matches each from J1, J2, and J3 every matchday — six games in total — and this match was streamed on both ABEMA and DAZN. However, watching still requires free account registration, and some posters voiced confusion over not being able to log in. Among fans there’s a running rule of thumb that halftime broadcasts often get eaten up by highlights and commercials, leaving the actual stage performance unaired — so the thread moved along with a mix of anticipation and resignation this time too.
Kobe vs Urawa: Matchday 14 【Meiji Yasuda J1 League】
Sunday, November 8 — Broadcast starts 13:40 | Kickoff 14:00
Overview
Source: abema.tv / Original article here
What people said
On DAZN you can rewind to before kickoff even if you start watching now (free)
Juice=Juice comes on around 20:00
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I bet the broadcast burns through on first-half highlights and ads, so all we see is them walking off after the song ends — classic letdown for those of us watching from home (what fans call a "zuko" moment, slang for a comedic facepalm)
Lucky if we even catch a glimpse
Not even the walk-off
Total win if even the fans who showed up to support them get a split-second of screen time
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Background and talking points on this topic
Since around 2023, DAZN has offered a service letting viewers watch two matches each from J1, J2, and J3 for free every matchday — six games in total — and this Kobe vs. Urawa match fell under that scheme. Free as it is, account registration is still mandatory, and within the thread users traded tips for those who couldn’t log in. In recent years J.League has increasingly built mini live performances by singers and idols into halftime programming, with appearances by Hello! Project–affiliated groups being part of that trend. What fans were really debating wasn’t the quality of the performance itself, but simply whether the stage would actually make it to air — past experience of performances getting cut for highlights and commercials meant the mood leaned more toward bracing for disappointment than genuine anticipation this time as well.
*This article is compiled from excerpts and a summary of the 5ch (Hello! Project board) thread “■ Juice=Juice ■ ABEMA de DAZN ‘Kobe vs Urawa: Matchday 14 【Meiji Yasuda J1 League】’ ■ 13:40~ ■ 2.”
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