New Love Live! Unit’s Live Ends With No Anime or App Announcement — 5ch Asks “What Is Management Even Doing?”

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The story

A new unit in the Love Live! franchise held a live concert, but the lack of any anime or app announcement at the event became a hot topic on 5ch. Commenters pointed out that past units set different precedents — Liella got its anime announcement roughly a year after the unit itself was revealed, while μ’s went two and a half years without one — leaving the thread split on whether fans should just wait it out. Some argued the (reportedly self-set) goal of “100,000 subscribers” is being treated as a precondition, while others questioned whether the low-cost, cast-driven live format itself reflects a profit-first mindset from management.

What people said

1AnonymousSep 22, 2026 12:13
So what now, man.
2AnonymousSep 22, 2026 12:14
What is management even trying to do here…
25AnonymousSep 22, 2026 13:14
Re: #2
What else could it be besides milking easy money off a cheap, cast-driven gimmick?
27AnonymousSep 22, 2026 13:19
Re: #25
Well, they've gotta cover the deficit somehow.
3AnonymousSep 22, 2026 12:22
Consensus on X (Twitter):

"At least it's better than Liella."
4AnonymousSep 22, 2026 12:28
Re: #3
Liella had its anime announced within a year of the project being revealed, though…
6AnonymousSep 22, 2026 12:36
They can't really save face unless they hit the 100k-subscriber goal they set for themselves.
10AnonymousSep 22, 2026 12:48
Re: #6
So basically no anime until they crack 100k!
7AnonymousSep 22, 2026 12:37
Content that's just "real" voice actors doing lives, nothing more.
8AnonymousSep 22, 2026 12:40
Advanced-tier content where you need to buy a ¥10,000 supplementary book just to understand the lore.
33AnonymousSep 22, 2026 13:36
Re: #8
Foreshadowing paid off — in an academic textbook, lmao
9AnonymousSep 22, 2026 12:45
I'm enjoying the lives more than I did with Aqours, so I'm fine with it.
Sure there's no anime or app yet, but μ's didn't get an anime for two and a half years after it started either.
No need to rush — they'll get around to an anime eventually.
12AnonymousSep 22, 2026 12:57
Re: #9
It's not the μ's era anymore.
These days, if you leave a project sitting with zero fuel like that, it's guaranteed to rot before it even gets off the ground.
13AnonymousSep 22, 2026 12:58
Trying to compete on nothing but Google Play and the App Store these days is basically suicide.
16AnonymousSep 22, 2026 13:00
Re: #13
Are you dissing IkiZu Live (a sarcastic fan nickname for the new unit's live, punning on "ikizurai" — "hard to live/breathe") for betting everything on just voice-actor events?
14AnonymousSep 22, 2026 12:58
The voice actors themselves were probably thinking, "Wait, no announcement again this time?"
You could feel it seeping through in their posts after the live, too.
18AnonymousSep 22, 2026 13:02
Both Mayoigo and Yumemita (fan nicknames for earlier units, taken from their debut singles) only got their anime announcements at their 4th lives.
You should wait at least two more.
19AnonymousSep 22, 2026 13:03
Re: #11
Seriously, for some reason even people I know were all "IkiZu is number one!" Were they brainwashed or something?
21AnonymousSep 22, 2026 13:07
Re: #19
Well, everyone gets hyped right after an event.
Give it a month and they'll feel the emptiness set back in.
20AnonymousSep 22, 2026 13:05
Huh? Did the script die?
Giving up after just 2-3 days — no patience at all.
If you're seriously trying to bury it, you've gotta keep it up every day for at least a few months.
22AnonymousSep 22, 2026 13:09
Is Aqours feeling the emptiness too right now?
23AnonymousSep 22, 2026 13:11
Re: #22
You're quick to drag Aqours into it, but Aqours already did its job and is basically living out its retirement now.
It's rough that IkiZu Live has to be compared to something in retirement.
24AnonymousSep 22, 2026 13:13
Re: #23
The sub-unit split vote just started, so there'll probably be a new song around year-end — I don't think Tori (fan nickname for the unit) is really in a void.
26AnonymousSep 22, 2026 13:18
Re: #24
Who's even gonna listen to that new song? Just the inner circle, right?
That's still a void.
28AnonymousSep 22, 2026 13:19
Re: #26
If there's actual content being delivered to fans, isn't that the opposite of a void?
29AnonymousSep 22, 2026 13:22
It's kind of funny how Tori fanboys are all confident they'll "get discovered" at Fes 2. Go get discovered at Anisama (Animelo Summer Live) instead.
30AnonymousSep 22, 2026 13:25
I get it if it's an outside festival, but if someone's already coming to Love Live Fes itself, they probably already know who you are.
32AnonymousSep 22, 2026 13:34
The pathetic script is dead.
Bring the Love Live board back to life.
37AnonymousSep 22, 2026 14:06
Nijigasaki flopped with its app and Aqours flopped with its anime, so no anime and no app is sad, but honestly the right call.
38AnonymousSep 22, 2026 14:10
Re: #37
No, doing the anime is the right call — what is management even doing?
40AnonymousSep 22, 2026 14:20
For the sake of the series overall, I kind of think it should've been Tori that got the anime, not Hasunosora — which is missing its popular characters and has a high barrier to entry for newcomers…
42AnonymousSep 22, 2026 14:31
Re: #40
Management has a real talent for deliberately doing the one thing that's obviously wrong, even to amateurs.
53AnonymousSep 22, 2026 15:28
This is exactly why it can't beat Gakuen Idolmaster (Gakumas) — a franchise past its prime.
56AnonymousSep 22, 2026 15:50
Re: #53
https://x.com/fps_Qoofu9/status/2101705942433980540

IkiZu is about to flip the script with this live and blow up like Gakumas to become the new top dog, though?

Background and Key Points

The Love Live! franchise has expanded with a new unit centered on Hasunosora Jogakuin, following “μ’s,” “Aqours (nicknamed ‘Hoshi’/Star),” “Nijigasaki (nicknamed ‘Niji’/Rainbow),” and “Liella! (Liella).” The timing of anime and app adaptations has never been uniform across units — μ’s went roughly two and a half years without an anime after its launch, while Liella had its anime announced within about a year — so the gap between units can be substantial. That means this latest “no announcement” isn’t unprecedented in itself. One thing readers may easily conflate: the thread’s theory that “hitting 100,000 subscribers is a precondition” was never laid out as an official roadmap — it’s a fan interpretation based on past remarks. The latter half of the thread also drifted into rivalry between fans of different units, which is a separate issue from the core anime/app development story; this article has been compiled with exchanges that risk identifying individuals left out.

*This article is excerpted and summarized from the 5ch (Love Live!) thread “[Total Bad News] IkiZu Live — No Anime, No App“.

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