Is Nintendo’s Popularity Slipping? 5ch: ‘If You Want to Make Games, You’d Go Elsewhere’

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The story

A thread on 5ch’s Hardware/Industry (Geha) board asked whether the once-common sentiment of “everyone wants to work at Nintendo” has faded in recent years. Commenters largely agreed that Nintendo remains popular for administrative, general affairs, and legal positions thanks to job stability and high pay, but that anyone aiming to actually develop games would be better off choosing a different company. The discussion then spiraled into a fact-checking battle over claims that Nintendo rarely presents at CEDEC (a major technical conference for game developers), with posters citing actual session titles back and forth — the argument dragged on without either side quite landing a point.

What people said

1AnonymousSep 22, 2026 09:07
What do you think?
3AnonymousSep 22, 2026 09:09
Feels like a couple years ago, the vibe among Japanese students at Todai and Kyodai (Japan's top two universities) was that Nintendo was the number one place everyone wanted to work.
6AnonymousSep 22, 2026 09:11
Re: #3
True.
Is that not the case anymore?
58AnonymousSep 22, 2026 10:47
Re: #3
What's wild is this whole thing is literally just this guy's personal "feels like it."
4AnonymousSep 22, 2026 09:11
It's not like every game creator is dying to work at Nintendo either.
Reminds me of how every studio supposedly wanted to get bought by Microsoft too.
7AnonymousSep 22, 2026 09:11
Re: #4
Right?
If you actually want to make games, you'd go to a different company.
11AnonymousSep 22, 2026 09:13
I get wanting to work at Nintendo for admin or general affairs roles — it's stable and pays well.
But if you want to make games, you're better off at another company.
Of course if you want to develop hardware, Nintendo's your only option — but hardware is machinery, not games.
70AnonymousSep 22, 2026 11:15
Re: #11
There's no company besides Nintendo left where you can develop games with any stability.
Foreign-owned studios lay people off in a heartbeat.
And since you can't name a concrete example, this is just made up.
14AnonymousSep 22, 2026 09:16
I get wanting to join the legal department, or accounting too.
But I doubt many people actually want to join the game development division.
Young people who want to make games today are probably better off at Cygames.
They're technically advanced, open-source some of their tech, and seem like a company with a healthy culture.
29AnonymousSep 22, 2026 09:40
Re: #14
I'd love to know why you think Cygames is so great.
17AnonymousSep 22, 2026 09:19
Re: #15
That's you talking.
Nintendo barely shows up at CEDEC, right?
From a game creator's perspective, I don't think there's any reason to want to join Nintendo other than the good pay.
48AnonymousSep 22, 2026 10:04
Re: #17
Nintendo doesn't present at CEDEC!?
Whoa lol
69AnonymousSep 22, 2026 11:15
Re: #68
Come on, don't run away — hurry up with that excuse for Re: #17 lol lol lol
26AnonymousSep 22, 2026 09:38
Cookie-cutter high production values turned out to look like garbage to customers, which is exactly why indie games grew — yet people still go around calling Nintendo's games glorified pretend-play, which is just dumb.
You see this a lot: people so fixated on hating Nintendo that their line of attack keeps flip-flopping between "indies succeeded" and "lacks high quality."
31AnonymousSep 22, 2026 09:42
Re: #6
Then again, there's the theory that zero Tokyo-based students actually want to settle down and die in Kyoto.
106AnonymousSep 22, 2026 11:41
Re: #31
Same with Toyota, Japan's No. 1 automaker — you end up living in Toyota City.
It comes down to choosing between what you want to do and where you want to live.
34AnonymousSep 22, 2026 09:47
Nintendo aside, the whole idea of joining a company because you "want to make games" is backwards to begin with.
If you want to make one, just go make it yourself already, idiot.
These days you can do that as much as you want — if you're not doing it, you never actually wanted to make anything, you loser.
50AnonymousSep 22, 2026 10:10
Re: #34
Even at Nintendo, unless you're top-tier elite, you can't get in without a portfolio anyway.
It's less that people aspiring to be creators join — you basically have to already be a creator to get in.
39AnonymousSep 22, 2026 09:49
Games like 'Mecha Chameleon' got made by just two developers outside Nintendo, built on PC, and still released on Switch — yet here people are saying "study hard to get into Nintendo" just because they want to put a game out on Switch. That's dumb.
65AnonymousSep 22, 2026 10:57
Re: #39
On social media there's this line of "if you want to work at Nintendo, stop playing games and study for Todai instead" — feels like putting the cart before the horse.
40AnonymousSep 22, 2026 09:49
Relax.
Even Kyodai and Todai grads don't get in easily lol
41AnonymousSep 22, 2026 09:50
Re: #40
Being good at your job doesn't necessarily correlate with being a Kyodai/Todai grad — plenty of weird ones among them too.
52AnonymousSep 22, 2026 10:21
It's the company where you're least able to make what you actually want to make, by far.
53AnonymousSep 22, 2026 10:24
Re: #52
That's just your own delusion, isn't it?
56AnonymousSep 22, 2026 10:33
Switch 2 list of scapegoats:
・The 'Secret Exhibition' (Nintendo Museum)
・Mario Kart World
・Donkey Kong Bananza
・Wheelchair Basketball (game)
・Kirby Air Riders
・Metroid Prime 4
・Mario Tennis
・Yoshi
・Star Fox
・Raiders
・A Myriad of Colors (万紫千紅)
59AnonymousSep 22, 2026 10:48
Re: #56
Is that just a list of games you personally have a complex about?
71AnonymousSep 22, 2026 11:15
Re: #56
That's literally all of them lol lol
67AnonymousSep 22, 2026 11:06
The conclusion "young people who want to make games today don't want to join Nintendo" comes first, and then the reasoning gets made up afterward to fit it — that's why it all ends up incoherent.
72AnonymousSep 22, 2026 11:16
Re: #67
Because the talented ones just go indie and release stuff themselves.
82AnonymousSep 22, 2026 11:30
Ah, there he goes again, flipping into meltdown-to-dodge-the-point mode.
88AnonymousSep 22, 2026 11:33
Re: #82
Actually I want to ask you the same thing — show me the CEDEC session data.
I've never seen Nintendo's session schedule myself.
93AnonymousSep 22, 2026 11:35
First it was "doesn't present" → then "barely presents" →
What's next, lol
95AnonymousSep 22, 2026 11:36
Where exactly does it say "Nintendo" on here???
https://cedec.cesa.or.jp/2026/timetable/?list=0
97AnonymousSep 22, 2026 11:37
Re: #95
That's just the schedule for the 22nd.
They have sessions on the 23rd and 24th too.
103AnonymousSep 22, 2026 11:39
Re: #102
Either way, none of it's actually technical content though.
107AnonymousSep 22, 2026 11:41
Re: #103
"Building a World Where Everything Can Be Destroyed in Donkey Kong Bananza — The Voxel Technology Behind the Destruction"


That's about as technical as it gets, though?

Background and key points of this discussion

CEDEC (the Computer Entertainment Developers Conference) is one of Japan’s largest technical conferences for game developers, where companies showcase their development capabilities and recruiting appeal through technical presentations. In the thread, a claim that Nintendo “barely presents” at CEDEC clashed with counterarguments citing actual sessions — including a talk on the voxel technology behind Donkey Kong Bananza — but the disagreement turned out to stem from a simple oversight: one side had only checked the first day’s schedule. It’s also worth noting that what kind of candidate Nintendo looks for varies by job type in new-graduate hiring, and much of the thread’s back-and-forth stayed muddled because it was never clear whether people meant “administrative” roles or “development” roles. As for the premise that “a lot of Todai and Kyodai graduates want to work at Nintendo,” no actual statistics were presented — it should be read with the understanding that it’s based on the original poster’s personal impression.

※This article is excerpted and summarized from the 5ch (Hardware/Industry [Geha]) thread “The ‘everyone wants to work at Nintendo’ vibe has apparently been destroyed by AI.”

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