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The story
Taisei, the director behind Juice=Juice’s music production at Hello! Project, sparked discussion on 5ch’s Hello! Project board after saying of the group’s rise: “I honestly think grabbing this chance was just a coincidence, but I’m glad it’s shone a spotlight on everything Hello! Project has built up over the years.” Some took it as modesty, while others questioned whether it was really luck at all, pointing to the strategy behind the group’s TV appearances and song selection. The thread split over whether Taisei is simply level-headed — or quietly calculating.
Nikkei Entertainment!
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Source: amazon.co.jp / Original article here
What people said
Yeah
It's an offshore company, isn't it
Why's this guy talking like it's none of his business?
He does call himself the director, doesn't he?
What do you even think a director does?
Should he shamelessly claim 'I raised them,' like you would?
Stepping back the way Taisei does, and crediting the members' own effort — and by extension the idols who've steadily built up Hello! Project — over himself, is exactly what separates people who can praise others over themselves. That's the real measure of character
Is he picking a fight with the Juice=Juice members who believe in the power of words (kotodama)?
so why are the Juice fanboys (汁カス, a derisive nickname for Juice=Juice's fandom) kicking up a fuss?
Spontaneous
Coincidental
A coincidence and something arising naturally aren't the same thing
Something arising naturally is inevitable, not random
idols are basically clueless kids with no choice but to obey
It's the Hello! Project fans who are clueless
They know full well idols are stage-managed
Would you even call that a coincidence?
According to the Juice=Juice fandom, even Yamazaki's songs being good is somehow thanks to Juice=Juice
Fooling idiots into thinking they went viral and got flooded with offers is straight-up dishonest
Isn't this guy the one picking the songs?
A director wouldn't have that kind of authority
at most he handles vocal coaching
Classic case of hindsight genius
it's a whole stack of coincidences piled on top of each other
Is that a diss?
he's probably praising the members behind the scenes, but I'm not a fan of people who play it that smart
He's probably just giddy from suddenly being in the spotlight — kinda cute
Now it's Juice=Juice's turn to pull Ocha (Ocha Norma) up!
so what exactly have the Juice=Juice members been doing for that, day to day… doing… anything?
Airi did her best, though
Promoting other groups is the staff's job
what are the staff even there for?
why should the insanely busy Juice=Juice members be stuck doing promo work for other groups too?
Misunderstandings are scary, huh
It's just a fact
you're the one who's mistaken
It is a good song
in a scene like Hello! Project where songs are almost all built purely for first-week sales and treated as disposable, staying relevant and being listened to for over a year is clearly unusual
Or what, is that your mindset too? lol
It was written in Nikkei Entertainment
apparently Taisei has been overseeing Juice=Juice's music ever since their 1st album 'First Squeeze!'
Background and Key Points of the Debate
According to the Nikkei Entertainment article quoted in the thread, Taisei is said to have continuously overseen Juice=Juice’s music since their 1st album, “First Squeeze!,” released in 2019. His comment can be read as modesty given that position, but on 5ch some pointed out that “he likely doesn’t have authority over song selection — probably just vocal coaching,” while others were skeptical of calling it a “coincidence” at all, given that TV appearances are themselves a form of promotion. A common point of confusion is that the title “director” doesn’t automatically mean control over the group’s overall direction, and the thread itself showed differing views on just how far his authority actually extends.
*This article is compiled as an excerpt/summary from the 5ch (Hello! Project) thread “Taisei: ‘I honestly think Juice=Juice grabbing this chance was just a coincidence, but I’m glad it’s put a spotlight on everything Hello! Project has built up, thanks to Juice=Juice’.”
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