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The story
At Nintendo’s earnings briefing, President Shuntaro Furukawa addressed rising costs driven by external factors like higher component prices, saying the company would first try to absorb them through its own efforts and “wants to keep the retail price as stable as possible” — but he also acknowledged that if, over the medium to long term, the company’s own efforts alone aren’t enough to maintain a healthy earnings structure, Nintendo would consider revising the price of the Switch 2 console. The remark sparked a thread on 5ch’s “Hardware/Industry” (Geha) board, where posters compared it to Sony’s strong earnings, pointed out that Switch 2 sales appear to be slowing, and debated Nintendo’s pricing strategy in light of the past 3DS price cut.
What people said
At the same time, he stated plainly that "considering the profitability of the business as a whole, if we judge that the impact cannot be absorbed by our own efforts alone over the medium to long term, and that we can't maintain a healthy earnings structure, we will need to consider a price revision" — making clear that the company is prioritizing its medium- to long-term earnings structure.
Sony is done for in the gaming business, lol
Their earnings are booming though—
Nintendo's toast (´・ω・｀)
That's because they're not doing anything for the future.
Right now gamers are completely ignoring them.
what exactly is there to look forward to from PlayStation going forward? lol
you can play everything for free on iPhone, PS, and PC without needing a Switch 2.
Nobody's buying this junk.
Normal people go for the Switch 2, not PS, you know.
This is wild.
So that's basically a confession of intent to pirate games, right?
And their results are smashing it too (´・ω・｀)
Because people actually buy the games and online subscriptions —
quite different from you clueless Nintendo fanboys who've never even played it (「エアプ豚」, slang for a fan who talks big without having actually played the games).
With this kind of slowdown, nobody's expecting much, right?
Even matching the 3DS's 75 million seems out of reach.
From here on, it's all eyes on the software makers.
Furukawa only ever plays it safe.
The 3DS's selling-at-a-loss problem got fixed through thorough cost-cutting — cheapening the needlessly fancy console paint job, selling a revised model without the AC adapter to lower the price — plus mass-production effects kicking in. That's how they made it work.
These days, though, rising material costs outpace mass-production savings, so doing the same thing now would just bleed red ink.
Even if it makes users happy, running losses as a for-profit company isn't something that flies in a capitalist country.
They just raised it two months ago, so that's not happening again anytime soon (´・ω・｀)
The Nintendo fanboys (「豚」, literally "pigs," derogatory slang for Nintendo fans) better step up the negative campaigning~ lololol
ShitSony (「クソニー」, a derisive mashup of "crap" + Sony) is cutting into its own future, so it's a non-starter.
That's the real culprit.
If those had been Switch 2 launch exclusives instead, they'd have been massive hits.
Honestly, the previous entries were better than both Splatoon 3 and Tears of the Kingdom.
The Furukawa regime has zero strategic foresight — it's just incompetent.
There's nothing here worth getting worked up over either way.
No, a price hike isn't good news for the Switch 2.
And Furukawa running lottery-based sales on top of that is just harmful.
do you really think that impact would hit Nintendo alone?
Nintendo is clearly determined enough to say it'll eat the cost itself for now. If even they end up forced into a hike, Sony would've easily raised prices two or three times over by then.
Graphics card prices still haven't stopped climbing either.
At that rate, a home console would have to sell at a loss even around ¥200,000,
so no matter what they do, it's just going to stay a stalemate.
Is it actually true that most consoles sell best in their second year?
The Nintendo brand has become a "must-have" that everyone wants at this point.
For ordinary people, it's become one of the essential ingredients for a fun life.
That's exactly why it'd be such a waste not to lower this high price hurdle soon.
https://kids.yahoo.co.jp/event/mag/ranking2025/
Go take a look at reality over there.
More than that, these days the price is basically the only barrier left for electronics in general —
conditions are rough everywhere.
And on top of that, even current hardware sales momentum looks bad for Nintendo.
Though Sony's gaming earnings numbers are kind of sketchy.
There was just another round recently too.
Because the inside's basically hollowed out.
Same with their electronics division — it's like they've become nothing but a trading house or ad agency.
Background and Key Points of This Discussion
This remark was conditional — specifically about a scenario where “the company’s own efforts alone aren’t enough to absorb costs over the medium to long term” — and does not mean a Switch 2 price hike has been decided. At another point in the same earnings briefing, Furukawa also said “we aren’t considering a price increase at this time,” and some posters in the thread questioned whether the two statements were consistent. Rising semiconductor and component prices are an industry-wide issue: Sony has already revised the PS5’s price multiple times, whereas Nintendo has historically leaned toward maintaining prices, as seen with the 3DS price cut. What split opinion in the thread wasn’t so much whether a price hike would be acceptable, but whether Switch 2 sales momentum is actually slower than the previous generation or rival hardware — with posters disagreeing over how to interpret the specific sales figures.
*This article is excerpted and summarized from the 5ch “Hardware/Industry (Geha)” board thread “[Sad News] Furukawa: “We’ll consider a price hike if we can’t absorb costs long-term”“.
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