Xbox’s Domestic Weekly Sales Slump Into Double Digits, Sparking Debate Over the Business’s Health

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The story

On 5ch’s “Hardware & Industry” (Geha) board, a thread caught fire after sales figures were posted showing Xbox’s domestic weekly hardware sales stuck in the single or low double digits. The discussion also brought in comparisons with Nintendo Switch 2 and PS5 sales figures, the history of Microsoft consolidating and shutting down game studios, and the view that Microsoft is shifting its focus from hardware to software. While some posters flatly declared Xbox is “pulling out” of the market, others pushed back, pointing to Microsoft’s consistently strong quarterly net profit as proof that “the business itself isn’t shaky,” leaving opinions split on Xbox’s current state.

Right in the dead center of the gaming industry lmaooooo

Source: pbs.twimg.com / Original post here

What people said

9AnonymousSep 24, 2026 14:48
(ヾノ・∀・`) Nope, no way lolololol
13AnonymousSep 24, 2026 14:48
Didn't even notice, but it's grown this much already — is that really okay?
17AnonymousSep 24, 2026 14:50
If Sony hadn't brought back exclusivity, this could've come out on PS too lol
77AnonymousSep 24, 2026 15:24
Re: #17
Apparently there's a console out there that still doesn't even have a release date for Forza Horizon 6.
19AnonymousSep 24, 2026 14:51
What's an Xbox?
22AnonymousSep 24, 2026 14:52
Re: #19
It's the gaming app that comes preinstalled on over a billion Windows 11 PCs.
20AnonymousSep 24, 2026 14:51
31AnonymousSep 24, 2026 14:56
It's been shrinking for 3 years lol

33AnonymousSep 24, 2026 14:57
Re: #31
That's just the shovelware-studio cuts, that's all lol
36AnonymousSep 24, 2026 14:58
Re: #31
Some of those used to come out on PS too, but under the current setup that basically never happens now
It's effectively the same as the count going up
91AnonymousSep 24, 2026 15:42
Re: #31
That's a crazy amount lol
You can really tell Phil went on a buying spree lol
32AnonymousSep 24, 2026 14:57
Re: #1
Sega or Square Enix would be nice to grab next
52AnonymousSep 24, 2026 15:05
Re: #32
Rather than throwing day-one Game Pass money at Japanese third-parties, they'd be better off just buying one outright
Yen's weak anyway
37AnonymousSep 24, 2026 14:58
Re: #33
Sounds like there'd be nothing left then lol
39AnonymousSep 24, 2026 14:59
Re: #37
😂Yeah, right — you mean Sony?
42AnonymousSep 24, 2026 15:00
Re: #37
They cut Kojima Productions loose, but even after dropping that 'Granny of War,' you still won't cut them? For real?
46AnonymousSep 24, 2026 15:01
There goes 'M-ending' losing it again lmaooooo (note: "M-ending" refers to a poster ID ending in M, a common way to mock someone as an obsessive single poster)
47AnonymousSep 24, 2026 15:02
Re: #46
Are you the guy cycling IDs and just talking to himself?
53AnonymousSep 24, 2026 15:05
"It's Sony's fault—"
"It's PS's fault—"

yet somehow this is still an Xbox-bad-news thread
73AnonymousSep 24, 2026 15:22
Re: #53
Sounds like PS has just been demoted to a toy that only exists to get trolled lol
58AnonymousSep 24, 2026 15:07
Re: #1
Hardware's a bust, so from now on it's a software company
Fitting, since it's literally 'Micro-SOFT'
61AnonymousSep 24, 2026 15:08
Re: #58
What hardware can even beat Windows 11? Show me, show me
59AnonymousSep 24, 2026 15:07
As you can see in this very thread, even after looking at Re: #1, PS fanboys still can't accept reality
62AnonymousSep 24, 2026 15:09
Re: #59
You were saying the exact same thing 3 years ago
63AnonymousSep 24, 2026 15:09
If Microsoft pulled completely out of gaming, the industry would be finished
If Sony pulled out, it wouldn't
65AnonymousSep 24, 2026 15:09
Re: #63
Nah, it wouldn't end
76AnonymousSep 24, 2026 15:24
In terms of first-party software strength, it's Nintendo > MS > Sony, right?
82AnonymousSep 24, 2026 15:26
Re: #76
No way
By revenue, MS's gaming division beats Nintendo's entire lineup
Even throwing in Pokémon doesn't help — and you shouldn't count it anyway
Games-only is fine (merch and the like belongs to Game Freak etc.)
85AnonymousSep 24, 2026 15:28
Re: #76
Microsoft's been pulling in 5 trillion yen in net profit every 3 months, you know? Aren't you dreaming a bit too big?
81AnonymousSep 24, 2026 15:26
Switch 2 / 28,341 units (total 6,293,814)

Switch / 855 units (total 20,310,340)
Switch Lite / 3,791 units (total 7,031,768)
Switch (OLED Model) / 2,913 units (total 9,632,723)

PS5 / 117 units (total 5,920,034)
PS5 Digital Edition / 7,082 units (total 1,429,401)
PS5 Pro / 295 units (total 369,831)






Xbox Series X / 92 units (total 328,746)
Xbox Series X Digital Edition / 51 units (total 33,449)
Xbox Series S / 15 units (total 343,007)

Heh… double digits lol
84AnonymousSep 24, 2026 15:27
Re: #81
Take away the ¥50,000 fire-sale units and it's not even close — you can already see the loss coming lol

PS5 / 117 units (total 5,920,034)
PS5 Pro / 295 units (total 369,831)

Xbox Series X / 92 units (total 328,746)
Xbox Series X Digital Edition / 51 units (total 33,449)
Xbox Series S / 15 units (total 343,007)
95AnonymousSep 24, 2026 16:07
Re: #84
Calling it 'bad news for PlayStation fanboys' when it's not even worth throwing in the trash — hilarious, this double-digit console
83AnonymousSep 24, 2026 15:27
To sum up:

Sony > Microsoft > Nintendo

Yep, I win
90AnonymousSep 24, 2026 15:35
Re: #83
No way Sony's #1 when they keep pumping out trash like Concord, Tokon, Saros, and Wolverine
94AnonymousSep 24, 2026 16:04
Let's hype up Xbox!


98AnonymousSep 24, 2026 16:23
Re: #94
MS, come on, throw more money at this…
101AnonymousSep 24, 2026 16:27
Re: #94
So the blue area's gone completely by 2028? That's intense!

Background and Key Points of Debate

Xbox’s poor domestic sales performance has been a recurring topic of discussion for several years now, and this thread is simply the latest chapter. The backdrop is Microsoft’s move in the 2020s to bring major studios like Bethesda and Activision Blizzard under its umbrella, while also consolidating or shutting down some of its development studios — the “the studios have shrunk” comments in the thread are pointing to this trend. The point of contention was whether it’s fair to equate weak hardware sales with the health of the business as a whole. Since Microsoft’s revenue spans businesses well beyond consoles, including cloud and OS, some argue it’s premature to judge the company’s overall standing purely on hardware unit sales. There’s also been a growing trend in recent years of Xbox titles releasing on PS5 as well, and the thread’s central divide came down to whether to treat “Xbox the hardware” and “Microsoft the software company” as separate things.

*This article is compiled and summarized from the 5ch (Hardware & Industry [Geha]) thread “[Bad News for PlayStation Fanboys] Nobody even knows what Xbox is! They pulled out already!! → Well, here’s the reality lol“.

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