Juice=Juice’s “bad singer” Sakura Ishiyama joins FRUITS ZIPPER for a song — turns out she can actually sing

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The story

Sakura Ishiyama of Juice=Juice is a member who often gets harsh reviews for her singing, but when she joined in on a FRUITS ZIPPER song, she showed off vocal power so strong that fans said she was a genuinely “good singer” — sparking discussion on 5ch’s Hello! Project board. Many in the thread said things like “I never thought Ishiyama was bad” and “that vocal power feels amazing,” but harsher voices remained too, criticizing her pitch and calling her belting “unpleasant,” so opinion was split. Some also theorized, based on differences in how easy the songs are to sing at karaoke, that Juice=Juice’s own material is simply more vocally demanding.

What people said

1AnonymousSep 12, 2026 08:08
Wait, Ishiyama can actually sing
3AnonymousSep 12, 2026 08:08
No way
10AnonymousSep 12, 2026 08:14
Re: #3
Haters too cheap to even watch it
4AnonymousSep 12, 2026 08:12
Never thought Ishiyama was bad, personally
16AnonymousSep 12, 2026 08:16
You can tell when you sing karaoke — Juice=Juice's songs are just hard to sing in general, while Kawaii Lab (FRUITS ZIPPER)'s songs are easy, so even someone like Ishiyama can nail them without breaking a sweat and show her real ability
29AnonymousSep 12, 2026 08:21
Best physical ability in all of Hello! Project
That's why her vocal power is insane too
https://i.ibb.co/bLYc8rj/39.jpg
31AnonymousSep 12, 2026 08:24
Ishiyama's an only child from Tokyo — why's she living alone?
87AnonymousSep 12, 2026 09:43
Re: #31
If the agency's paying the rent, living alone makes total sense
32AnonymousSep 12, 2026 08:25
She's always had that vocal power — like back in her trainee days doing Magic of Love
35AnonymousSep 12, 2026 08:26
At 22, moving out of your parents' place and living independently is normal, right?
Is it different within Hello! Project?
36AnonymousSep 12, 2026 08:28
Actually her dance skills were already the best in Hello! Project right after she joined
https://i.imgur.com/H2b2HYL.mp4
https://i.imgur.com/LENLe2h.mp4
38AnonymousSep 12, 2026 08:30
Ishiyan (her nickname) was intense back in the early days
39AnonymousSep 12, 2026 08:34
It's not that she's bad, it's that Ishiyama's belting is just grating
42AnonymousSep 12, 2026 08:37
Re: #39
Isn't that the appeal, though? Her weapon is that bold, full-throttle vocal power, not fine technique
46AnonymousSep 12, 2026 08:39
47AnonymousSep 12, 2026 08:40

56AnonymousSep 12, 2026 09:31
Wait, really? People have been saying Sakurachi's (her nickname) singing has been improving lately
58AnonymousSep 12, 2026 09:37
The vocal power's great, but come on, at least hit the right pitch
77AnonymousSep 12, 2026 09:41
Reminder: pitch doesn't need to be perfect
A live show that sounds like karaoke is boring

Background and key points of this discussion

Juice=Juice and FRUITS ZIPPER are both part of Hello! Project, but their songs have very different styles. One theory raised in the thread was that “Juice=Juice’s songs are just hard to sing, while Kawaii Lab’s (FRUITS ZIPPER’s) songs are easy to sing” — suggesting that Ishiyama’s evaluation shifts depending on the setting because of a real gap in vocal difficulty between the two groups’ material. It’s worth noting that the “bad singer” label itself isn’t an official assessment, just a tag that stuck on 5ch. The fact that praise for her vocal power and criticism of her shaky pitch coexist reflects a singing style built more around raw power and intensity than fine technique — making it a topic where opinions split depending on what listeners use as their standard for “good singing.”

*This article is compiled as an excerpt/summary from the 5ch (Hello! Project) thread “Juice=Juice’s “bad singer” Sakura Ishiyama joins FRUITS ZIPPER for a song — turns out she can actually sing.”

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