Switch 2 Sales Crash to 6,000 Units a Week in North America After Price Hike

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The story

Nintendo Switch 2 got a price hike in North America on September 1, 2026, and a post claiming its weekly sales immediately fell to roughly “6,000 units in a week” (based on overseas retailer bestseller rankings) became a hot topic on 5ch’s hardware/industry (“Geha”) board. The thread was split on whether this was just the comedown from pre-hike rush buying or the price hike itself biting into sales, and the discussion expanded into comparisons with PS5’s sales figures, the ranking of Nintendo/PlayStation/Xbox gift card sales, and predictions for Switch 2’s eventual lifetime sales (ranging from 80 million to over 100 million units).

What people said

1AnonymousSep 7, 2026 12:45
Yesterday
#11
6,000 units in one week
21AnonymousSep 7, 2026 12:48
Wait, Japan raised prices same-day. Why did overseas markets drag out such a long "grace period" before finally caving to the inevitable?
26AnonymousSep 7, 2026 12:49
Re: #21
Probably because, even before the price hike, they'd already been selling the Japanese-market version cheaper in Japan only.
23AnonymousSep 7, 2026 12:49
What's everyone's final prediction for Switch 2's lifetime sales? I think it's touch-and-go whether it even reaches 80 million.
31AnonymousSep 7, 2026 12:52
Re: #23
Well, overseas it's still the cheapest console out there, so I think it clears 100 million. A $50 hike in North America probably won't affect final sales much.
49AnonymousSep 7, 2026 12:58
Re: #23
I think it hits 100 million. Whatever it loses in adoption speed, it makes up for with a longer sales run — it'll end up being a long-lived console and get there anyway.
25AnonymousSep 7, 2026 12:49
Seriously?…
30AnonymousSep 7, 2026 12:52
The Splatoon Raiders bundle is also sitting there unsold in droves — is Nintendo still on track to hit its 16.5 million unit sales target for this fiscal year?
65AnonymousSep 7, 2026 13:08
Re: #30
I think that one's doable.
32AnonymousSep 7, 2026 12:52
#1 Roblox card
#2 PlayStation card
#4 Xbox card
#8 Nintendo card

Even the gift cards aren't selling lol
34AnonymousSep 7, 2026 12:52
Re: #32
Losing to Xbox of all things is genuinely hilarious
57AnonymousSep 7, 2026 13:03
Re: #32
Guess people don't want to hand over their credit card info to PlayStation.
33AnonymousSep 7, 2026 12:52
That'd be great if PS5 weren't down to 1,000 units lol
42AnonymousSep 7, 2026 12:55
Re: #33
PS5 is in year 6 (basically year 7 at this point), while Switch 2 just started year 2.

Why do people keep treating that as a fair comparison? 🤔
70AnonymousSep 7, 2026 13:14
Re: #33
That's because everyone's stuck waiting for PS5 Pro restocks.
39AnonymousSep 7, 2026 12:54
So before the price hike it was outselling PS5 8 to 1?
48AnonymousSep 7, 2026 12:57
Re: #39
More like "8 to 1 thanks to the rush buying right before the price hike," not really "before the price hike" in general.
44AnonymousSep 7, 2026 12:55
Amazon has always skewed Switch and Walmart has skewed PlayStation, but if even Amazon's gap has narrowed this much, September's NPD numbers will probably flip outright. And it was already losing on revenue as of July.
51AnonymousSep 7, 2026 12:59
Re: #44
Still, if that retailer matters so much, why is Sony picking a fight with Walmart?
46AnonymousSep 7, 2026 12:56
PS5's at 2K
52AnonymousSep 7, 2026 13:02
Re: #49
No way it gets there — there are still more price hikes coming.
58AnonymousSep 7, 2026 13:04
Re: #52
Don't get so worked up, it's just a guess lol
69AnonymousSep 7, 2026 13:13
The newest console on the market is neck-and-neck with a PS5 that's at the tail end of its life cycle. It's only been a year since launch — is that really okay?
77AnonymousSep 7, 2026 13:23
Re: #69
PS5's about to lose out even with its last big fireworks show, the supposedly "world's strongest game" GTA6, coming out. Is Mr. Loser Hardware PS5 gonna be okay?
78AnonymousSep 7, 2026 13:24
Re: #77
Can you say that again in coherent Japanese?
80AnonymousSep 7, 2026 13:24
Re: #77
You can't find a PS5 Pro in stock anywhere anymore.
73AnonymousSep 7, 2026 13:20
Right now weekly sales in Japan are around 20,000, but figuring 30,000/week plus a holiday bump of +200,000, that's 1.64 million a year — over 9 years, plus what's already sold, domestic sales top 20 million. Since Switch 2's worldwide total is currently about 4x its Japan number, if it keeps that pace overseas, that's 80-90 million over 10 years.
75AnonymousSep 7, 2026 13:22
Re: #73
There's no way it keeps this pace — they're almost certainly raising prices again.
74AnonymousSep 7, 2026 13:21
■PS5 crashes and burns in North America. GTA6 pre-orders just opened, but it's only selling 1/6 of what Switch 2 is 😭

Switch 2: 6,000 units in a week
(This is AFTER the September 1st overseas price hike slowed it down)

https://www.amazon.com/clp/B0F3GWXLTS

PS5: 1,000 units in a week lol

https://www.amazon.com/clp/B0FRGMYJMG/

Too crazy, lmao
93AnonymousSep 7, 2026 13:34
Well, seems like there's something selling even worse lurking right below that.
95AnonymousSep 7, 2026 13:35
Re: #93
Wonder if you'll be saying the same thing tomorrow? Can't wait to see.
96AnonymousSep 7, 2026 13:35
Re: #93
Apparently it'll take 10 years just to catch up to that "even worse seller" lol
101AnonymousSep 7, 2026 13:40
Funny how the "pigs" (5ch slang for Nintendo fanboys) go dead silent now that PS5's up to 2,000 units.
111AnonymousSep 7, 2026 13:48
Re: #101
Unlike Switch 2, it's up 1,000 units since yesterday lol
104AnonymousSep 7, 2026 13:41
Switch 2's sales in North America were already down a lot in July, so after the September price hike, sales have probably tanked so hard it's genuinely bad.
105AnonymousSep 7, 2026 13:43
Re: #104
Well, if Nintendo skimps on info at the Direct the day after tomorrow, they're definitely getting branded incompetent for it.
107AnonymousSep 7, 2026 13:43
Re: #104
Wasn't July down 51% year-over-year? August probably looked a bit better from last-minute rush buying, but from September on… yikes.

Background and key points of this discussion

Switch 2 got a price change (increase) in North America on September 1, 2026, and this thread was sparked by a post claiming that weekly sales immediately after fell to roughly “6,000 units a week,” a figure back-calculated from some retailers’ bestseller rankings. As the body text notes, this is an estimate derived from partial retailer rankings, not an official tally like NPD’s. The thread was split between those who saw it as “the comedown after a temporary spike from pre-hike rush buying” and those who blamed the price hike itself for the slowdown. In comparisons with PS5, commenters pointed out that PS5 is already in its 6th-7th year (late in its console life cycle) while Switch 2 has only just entered its 2nd year — a difference in release timing worth keeping in mind, since a simple weekly-unit comparison alone can be misleading. The lifetime sales predictions floated in the thread (from 80 million to over 100 million units) are speculation from the discussion itself, not official figures from Nintendo.

*This article is excerpted and summarized from the 5ch (Hardware/Industry “Geha”) thread “[Bad News] Switch 2 Starting to Feel the Effects of the North American Price Hike.”

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