From our other sites
The story
Juice=Juice being featured in Yume Mochizuki’s new book “Idols as Business Literacy” (Diamond Inc.) has become a hot topic on 5ch’s Hello! Project board. Mochizuki — a former Dentsu Digital employee also known as founder of the idol unit “Natsumezaka” — has mostly built his analyses around Sakamichi-group idols and has rarely covered Hello! Project. On the thread, reactions to the book’s price and thickness, and to his breakdown of traits shared by flop songs like “Vanilla Vanilla,” mixed with suspicion about the author’s biased viewpoint and his motives for covering the group — delight and wariness voiced side by side.
Yume Mochizuki
“Idols as Business Literacy”
Diamond Inc.
Source: hanmoto.com / Original listing here
What people said
Yeah, exactly
Offshore = Company, huh (riffing on the Juice=Juice naming pattern)
this guy's stuff?
a Naoki Prize-winning author, and a writer who swept four awards in the UK
Who won four awards in the UK?
All of this guy's tweets read like that
Nothing but irritating
He only looks at numbers and strategy, so he only wants to talk about the big agencies — boring
Guess once the numbers get big enough, he can't ignore them anymore
(I say that as a Hello! Project hater, but still)
Background and Key Points of This Topic
Yume Mochizuki is known for discussing idols through a numbers-and-business lens, and given his background as founder of the idol unit “Natsumezaka” and former Dentsu Digital employee, the thread noted that his analyses have mostly centered on Sakamichi-group idols with little coverage of Hello! Project. Because of this, opinions on Juice=Juice’s inclusion this time split between those suspecting “their numbers finally grew too big to ignore” and those taking it more favorably as “they finally got recognized.” Speculation also surfaced that the coverage might be a “self-promotional buy-up” or that “AI wrote it,” but neither theory was based on an actual examination of the book’s contents, so readers should keep in mind these remain unsubstantiated guesses.
*This article is excerpted and summarized from the 5ch (Hello! Project board) thread “Juice=Juice Finally Makes It Into a Business Book.”
Leave a Reply