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The story
On a Fuji TV information program, the new Hello! Project group “Rosy Chronicle” was introduced as being ‘Juice=Juice’s juniors,’ sparking discussion on 5ch. The thread starter expressed surprise, saying they’d assumed the group would be introduced as ‘Morning Musume’s juniors’ instead. Posters debated whether Hello! Project’s ‘flagship’ position had shifted from Morning Musume to Juice=Juice, with some arguing that Morning Musume itself simply isn’t well known among the general public anymore. Since the segment was actually a feature on Yuka Sugai’s vocal training, some suggested the comparison point was naturally her own students, Juice=Juice and Rosy, rather than any deliberate snub.
What people said
The flagship is Morning Musume, dammit!
That's just you being a complainer lol
Nice try, hater trying to drag Morning Musume's reputation down
That's actually worse news for Morning Musume if true
It's a segment only viewable in the Tokyo metro area
Regional stations only air the first hour before switching to their own locally produced programming
It's the corner that runs Tokyo-area-only after the regional stations cut away
What regular people don't know is that Morning Musume is still active
The fact that it existed back in the day is actually pretty well known
The fact that it was introduced this way doesn't disappear
It'd actually be more accurate to call them juniors of ANGERME, which is Juice=Juice's real senior group
They'd just be called 'a Hello! Project group'
'Juice=Juice's juniors' → wait, juniors of the hottest-selling idol group right now!?
They might even think Moremi was written and composed by Tsunku♂
Well, with that many former members causing scandals, that tracks
'Juice=Juice's juniors' → ooh, sounds impressive!
Can't really blame them
This is from last week's 'Nonstop', right?
It was a feature on Yuka Sugai's vocal training, so of course her own students Juice=Juice and Rosy would be the reference point
But current Morning Musume has a few 'Sugai children' (members she's personally coached) too, doesn't it?
Morning Musume faction: 'Moa'
they had Mari Yaguchi — right after her scandal — sit down with Taniguchi to push the 'Morning Musume juniors' angle,
and even had the five members dance to 'LOVE Machine' during the drama to hammer home that same juniors image.
It's kind of moving that the same group is now ranked above Morning Musume
Hello! Project's flagship went from Morning Musume to Juice=Juice
So I guess the housewife demographic that still knows Morning Musume just doesn't exist anymore
Housewives in their early 30s would've grown up watching Mini Moni (a Morning Musume spin-off unit)
That's the only way they're ever going to actually sell
I've barely ever seen them interact with the Juice=Juice members though
Rosy Chronicle, who did backup dancing in Triangle Groove 2, are the little sisters
Background and Key Points of This Topic
Within Hello! Project, Morning Musume — formed in 1997 — has long held the “flagship” position, but posters on the thread pointed out that in terms of current general name recognition and sales, Juice=Juice arguably holds that edge today. The debate centered on whether this framing came from Fuji TV’s own editorial choice or from materials submitted by the talent agency Up-Front — if the latter, it would carry far more symbolic weight. Since the segment was actually a feature on Yuka Sugai’s vocal training, some noted that pairing her own students, Juice=Juice and Rosy Chronicle, together was simply contextual rather than a deliberate snub of Morning Musume. Morning Musume itself has not disbanded and remains active, but the episode was also read by some as a sign of just how much its name recognition has faded among the general public.
※This article is excerpted and summarized from the 5ch (Hello! Project) thread “[Image] Fuji TV: ‘Rosy Chronicle are Juice=Juice’s juniors’ — Wait, isn’t this usually where they’d use the name ‘Morning Musume’?“.
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