Track Gold Medalist Mako Fukube Misheard as “Ms. Kikuchi” — TBS Announcer’s Slip Sparks Online Stir

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The story

In the women’s 100m hurdles final at the Aichi-Nagoya Asian Games, Mako Fukube (30) won gold with a time of 12.74 seconds, sealing a Japanese one-two finish alongside Hitomi Nakashima. During the TBS network broadcast, a female announcer repeatedly mispronounced Fukube’s name as “Ms. Kikuchi,” which online commenters noted matches the name of a real medical condition, “Kikuchi disease,” sparking a stir online. The thread split between those who found it troubling to be called by a disease’s name and those saying “let it slide, it’s a minor thing,” with frustration over TBS’s commentary in general also boiling over.

Mon, 9/28, 1:01 PM

Chunichi Sports

The women’s 100m hurdles final at the Aichi-Nagoya Asian Games was held on the 27th at Paloma Mizuho Stadium, where former national record holder Mako Fukube (30, Nihon Kensetsu Kogyo) won gold with a time of 12.74 seconds. Hitomi Nakashima (31, Hasegawa Taiiku Shisetsu) took silver, completing a Japanese one-two finish. Meanwhile, a commentary mistake by a female announcer during the same-day TBS broadcast has been causing a stir online.

Source: topics.smt.docomo.ne.jp / Original article here

What people said

4AnonymousSep 28, 2026 19:05
Come on, cut her some slack, it's not that big a deal
79AnonymousSep 28, 2026 19:26
Re: #4
No, she got turned into a disease's name. Imagine if you had syphilis and got called "Mr./Ms. Syphilis So-and-so" over and over on national TV — could you forgive that?
97AnonymousSep 28, 2026 19:30
Re: #79
"Syphilis athlete" would be rough, lol
154AnonymousSep 28, 2026 19:44
Re: #79
But "Kikuchi" is a person's surname before it's a disease name — isn't it kind of messed up to treat Kikuchi as just a disease in the first place?
5AnonymousSep 28, 2026 19:05
She's already married, so who cares
9AnonymousSep 28, 2026 19:06
Screaming into the mic, awkwardly cutting away during the medal ceremony — just give us a bare-minimum decent broadcast
114AnonymousSep 28, 2026 19:35
Re: #9
When Japan was leading North Korea in a soccer match, they put up a caption asking "Can they catch up?" — that was absolutely awful
11AnonymousSep 28, 2026 19:07
"Kikuchi" is just easier to say than "Fukube," I guess. Well, it's a "don't sweat it" level mistake
12AnonymousSep 28, 2026 19:07
Maho Kuwako once said "closing ceremony" during an Olympics opening broadcast and just closed the whole thing out of nowhere
13AnonymousSep 28, 2026 19:07
This one's genuinely unforgivable. Please transfer her to a behind-the-scenes desk job
16AnonymousSep 28, 2026 19:08
Kikuchi Mako (mashing up "Kikuchi disease" with her real first name)
Hakketsu Rikako (mixing "leukemia" with swimmer Rikako Ikee, who battled the disease)
Spelunker Tamura (the fragile video-game character "Spelunker," applied to injury-prone ex-baseball player Kazuhiro Tamura)
Rolling Neymar (a jab at Neymar's habit of flopping/rolling around on the pitch)
20AnonymousSep 28, 2026 19:09
Re: #1
Side note, female announcers' commentary is really hard to follow, isn't it? Wonder why that is
61AnonymousSep 28, 2026 19:19
Re: #20
Because we're just not used to hearing it
35AnonymousSep 28, 2026 19:12
She was probably dying to work "Kikuchi disease" into the commentary somehow, lol. It got stuck in her brain and came out in the worst possible way
38AnonymousSep 28, 2026 19:13
It's probably because they're not putting their ace announcer on this one, right?
39AnonymousSep 28, 2026 19:14
They really shouldn't name diseases after the doctor who discovered them
40AnonymousSep 28, 2026 19:14
If only it weren't "Kikuchi"… If it were something like Creutzfeldt-Jakob disease, there's no way she'd mix it up
42AnonymousSep 28, 2026 19:15
She also said "Fukuda" instead of "Fukube" once, too
43AnonymousSep 28, 2026 19:15
If it had been a disease with a foreign name, or a Japanese disease name that didn't sound like a surname…

【Verdict】Not guilty
59AnonymousSep 28, 2026 19:18
Mako…
Sorry for getting it wrong again and again~
The announcer… was totally flustered~ (parody of an old idol-song lyric)
67AnonymousSep 28, 2026 19:20
Re: #59
That reference is way too old, I don't get it
90AnonymousSep 28, 2026 19:28
This isn't something worth getting worked up over
110AnonymousSep 28, 2026 19:33
Re: #90
For TBS, this level of mess-up is pretty much expected
120AnonymousSep 28, 2026 19:36
If she's gonna mix it up, she should've gone all the way and said "Smiley Kikuchi Mako" (mashing up TV personality Smiley Kikuchi's name with hers)
(⁠・⁠∀⁠・⁠)
137AnonymousSep 28, 2026 19:41
Re: #120
There's no way anyone would mix it up like that, lol
134AnonymousSep 28, 2026 19:39
Why would you name a disease something that sounds just like a person's name
140AnonymousSep 28, 2026 19:41
Re: #134
That's some reputational fallout, about on par with "Aho no Sakata" (comedian Toshio Sakata's "the fool" stage persona)
153AnonymousSep 28, 2026 19:44
Mixing up a disease name with a person's name feels kind of discriminatory and tasteless.

Re: #134
Though it's somewhat unavoidable — the disease was discovered by Dr. Masahiro Kikuchi and colleagues, hence the name

Background and Key Points of This Story

Kikuchi disease (Kikuchi-Fujimoto disease) is a real lymph-node condition first reported in 1972 by pathologist Masahiro Kikuchi and colleagues — it just happens to share its name with the surname “Kikuchi.” In this case, it appears the announcer meant to say Fukube’s name, but the more familiar term “Kikuchi disease” slipped out instead. Opinions in the thread were split between those brushing it off as a simple slip of the tongue and those voicing discomfort at an athlete being called by a disease’s name. There’s also a history of complaints about TBS’s commentary style — loud shouting and awkwardly staged broadcast moments — and this mistake is being discussed as part of that pattern. It should be noted that how Fukube herself reacted, and whether TBS offered any explanation or apology, are not covered in the source material and remain unknown.

*This article is excerpted and summarized from the 5channel (Entertainment/Sports News+) thread “[Asian Games] ‘Mixing up a disease name and a person’s name…’ TBS announcer’s huge blunder over Mako Fukube — “Isn’t that bad?” “That was rough…” — Online stir.”

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