Yuta Misaki: “If Self-Checkout Cut Labor Costs, Shouldn’t Prices Come Down Too?” — 5ch Fires Back: “Labor Isn’t the Only Expense”

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The story

On September 24, 2026, entrepreneur Yuta Misaki — formerly known as the “Green Juice Prince” — posed a question on X: “If prices go up because labor costs rise, then shouldn’t prices also reflect the savings when self-checkout cuts labor costs?” The post sparked debate on 5channel. In the thread, many pushed back, arguing “it’s not simply about labor costs,” pointing out that even after switching to self-checkout, stores still need staff for shoplifting prevention and customer assistance, on top of the cost of installing and maintaining the machines. Others shared stories of crowded convenience-store checkout lines, or argued that self-checkout is precisely what makes 24-hour operation possible — with some commenters even questioning Misaki’s stance as a business owner.

Sep 24 (Thu), 3:26 PM

Entrepreneur Yuta Misaki, formerly known as the “Green Juice Prince,” updated his X account by the 24th, sharing his opinion on self-checkout.

“If you’re saying prices go up because labor costs rise, then shouldn’t prices also reflect it when self-checkout cuts labor costs?” he asked.

Source: news.yahoo.co.jp / Read the original article here

What people said

3AnonymousSep 24, 2026 15:38
There's always some employee just standing blankly by the registers,
isn't that their labor cost right there?
52AnonymousSep 24, 2026 16:23
Re: #3
Yeah, no idea what he's even trying to say lol
61AnonymousSep 24, 2026 16:27
Re: #52
It was never that simple to begin with.
So what happens if self-checkout disappears from the world entirely?

First, 24-hour operation vanishes immediately,
and every supermarket cuts its hours.
Everyone piles into that shorter window, creating massive lines.
Shelves stay permanently empty, and people who want to buy things simply can't.
4AnonymousSep 24, 2026 15:39
Has anyone actually tried the green juice this guy used to sell?
6AnonymousSep 24, 2026 15:39
In the first place, wages haven't even gone up — so what exactly is this "rising labor cost" everyone keeps talking about?
7AnonymousSep 24, 2026 15:39
Companies that honestly say "we're raising prices to pay our employees more" are still better than most.
Most companies just brazenly lie and blame it on "soaring raw material costs…"
8AnonymousSep 24, 2026 15:40
At the end of the day, whether to raise or lower prices is entirely up to the store. And customers are free to choose whether or not to buy.
9AnonymousSep 24, 2026 15:40
I bet whatever labor costs got saved by switching to self-checkout just got eaten up by an increase in shoplifting. Plus the system installation and upkeep costs must add up too.
10AnonymousSep 24, 2026 15:41
Re: #9
Even leaving aside intentional theft, things like checkout errors at self-checkout mean stores are already factoring in a certain amount of loss.
19AnonymousSep 24, 2026 15:45
Re: #9-10
Shoplifting is part of it, but on top of that, stores are often forced to station staff nearby just to help people use the self-checkout.
Because of that, "semi-self" checkout — where only the payment step is self-service — has become the mainstream, and more stores are apparently ditching full self-checkout altogether.
11AnonymousSep 24, 2026 15:42
Yeah, this guy really is just new money.

The real goal of all this is pushing the public toward cashless payments
and getting rid of cashiers along with all the headaches that come with them, right?
12AnonymousSep 24, 2026 15:42
Re: #1
Come back once you've clearly defined what counts as "war" and what counts as "complicity in war."
13AnonymousSep 24, 2026 15:43
If it managed to delay even one round of price hikes,
that's effectively a price cut.
14AnonymousSep 24, 2026 15:43
Whatever free time gets created just goes toward work that wasn't getting done before anyway.
18AnonymousSep 24, 2026 15:45
Last month the consumer price index rose 1.9% year-on-year, while the corporate price index rose 7.6%.
Where's that gap supposed to get made up?
20AnonymousSep 24, 2026 15:46
That reminds me, the other day I bought beer at MyBasket and it popped up "call an employee."
Turned out it was some kind of age-verification button.
If they just showed customers how to do it themselves, that would actually save labor.
58AnonymousSep 24, 2026 16:26
Re: #20
Only staff are allowed to press that button.
89AnonymousSep 24, 2026 16:43
Re: #20
That one HAS to be confirmed by an employee lol
What's the point of age verification otherwise lmao
21AnonymousSep 24, 2026 16:02
The wholesale price of the products themselves has gone up.
Shipping costs like trucking have gone up.
And "labor costs" isn't just the register — stocking shelves and everything else needs manpower too.

If self-checkout alone could avoid price hikes, nobody would be struggling like this.
22AnonymousSep 24, 2026 16:03
Re: #19
Just standing around does look bad, though.
I bet there's a gap between what the staff are actually doing and how it looks to customers.
I'm on the customer side, so watching it does annoy me.
23AnonymousSep 24, 2026 16:03
Do the math on how much the installation costs before you say that.
24AnonymousSep 24, 2026 16:03
Does this guy seriously think labor is the only expense there is?
25AnonymousSep 24, 2026 16:03
I went to a convenience store for the first time in a while, and there were two rows of registers — about 7 people were lined up at the staffed one on the left, and zero at the self-checkout on the right.
You guys doing okay over there?
28AnonymousSep 24, 2026 16:04
Same goes for the cashless payments you all use.
It's about time you realized you're strangling yourselves with it.
29AnonymousSep 24, 2026 16:04
In places like America, it's actually the opposite — costs went up so much there's a movement back toward staffed registers.
30AnonymousSep 24, 2026 16:06
With self-checkout, you still need someone stationed there watching for shoplifting, helping people who are fumbling around, and rushing over the moment a register stalls.
Guess you really can't make it fully unmanned after all.
64AnonymousSep 24, 2026 16:28
Something about (his thinking) just feels shallow.
67AnonymousSep 24, 2026 16:29
Re: #64
How about next time you post, you try deleting every single bracket first?
75AnonymousSep 24, 2026 16:33
Re: #61
No self-checkout = 24-hour operation disappears

That leap in logic is a stretch, which is why people are calling you an idiot.
82AnonymousSep 24, 2026 16:39
Re: #75
It's not a leap, it's just a fact.
Actually, there's a behind-the-scenes reason closing is the harder option.
Every supermarket is effectively running 24 hours internally anyway.
Staying fully open ends up being more efficient.
Self-checkout is a huge help in making that happen.
Even stores that close at 8 or 9 work the same way behind the scenes.

The fact that supermarkets can still exist the way they do today is already proof that society is benefiting hugely from this.
Thanks to self-checkout.
76AnonymousSep 24, 2026 16:34
Does this guy actually run a company?
94AnonymousSep 24, 2026 16:47
Nobody said it gets passed back to the consumer.

He's a businessman — he probably already knows that, no?
95AnonymousSep 24, 2026 16:48
Re: #94
That's exactly the point — the benefit comes from keeping essential infrastructure running.
For supermarkets, self-checkout is literally a survival strategy.
It's not even a matter of profit and loss anymore, it's life or death.
That's why this guy's take is so strange, given he's supposed to be a businessman.

Background and Key Points of the Debate

Self-checkout isn’t only about cutting labor costs — it’s also meant to shorten checkout wait times, save floor space, and lower the cost of running 24-hour operations, so it doesn’t fit neatly into a simple “less labor cost = lower prices” equation. In practice, on top of installation and maintenance costs, stores also have to absorb losses from checkout errors and shoplifting, and many still need to station staff to help customers unfamiliar with the system — meaning full unmanned operation hasn’t been achieved at many stores. As the thread pointed out with the gap between the corporate price index and the consumer price index (7.6% versus 1.9% year-on-year), how much of the rise in wholesale prices and logistics costs can be passed on to retail prices varies by industry, which limits the value of comparisons that isolate labor costs alone. While Misaki’s comment offered an easy-to-grasp contrast, the main point of contention in the thread was that many felt it failed to account for the complexity of the underlying cost structure.

*This article is compiled from excerpts and a summary of the 5channel (Geinou/Sports News+) thread “Yuta Misaki: If “Labor Costs Rise → Prices Go Up,” Then Shouldn’t “Self-Checkout Cutting Labor Costs” Mean “Prices Should Reflect That Too? Doesn’t Add Up, Does It?”“.

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