Are Hello! Project idols’ salaries not actually equal? 5ch: “It’s base pay plus commission”

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The story

A thread that started with the question, “Even though it’s a salary system, do Juice=Juice members and ANGERME members actually get paid the same?” turned into a swirl of speculation about Hello! Project’s pay structure. Posters brought up Tamura’s radio comment that there’s a pay gap between Morning Musume’s 9th/10th generations and S/mileage’s 2nd generation, as well as the story that Nogizaka46 rookies started out on just 50,000 yen a month. The debate centered on whether pay is base salary plus a commission on individual work and merch sales, or whether it’s completely equal across the board. The thread also revisited the old story that Morning Musume’s pay was once rumored to be around 200,000 yen a month, only for the tax disclosure list to later reveal they earned over 40 million yen a year — highlighting just how hard it is to know the real numbers from outside.

What people said

1AnonymousSep 17, 2026 07:06
Is that really okay?
2AnonymousSep 17, 2026 07:07
It'd be worse if they went full-commission like Yoshimoto (the talent agency notorious for its harsh commission cuts) and someone ended up with a 100-yen paycheck.
30AnonymousSep 17, 2026 07:46
Re: #2
That's exactly why incompetent people get to stick around.
3AnonymousSep 17, 2026 07:16
Tamura said on Yantan (a long-running radio show) that there's a pay gap between Morning Musume's 9th/10th gen and S/mileage's 2nd gen,
and Michishige also said pay varies within a group depending on how much individual work you get.
4AnonymousSep 17, 2026 07:18
No way that's true.
It's base pay plus commission.
5AnonymousSep 17, 2026 07:19
So there's an income gap between joining Tsubaki Factory and joining Juice=Juice…
6AnonymousSep 17, 2026 07:20
Former Nogizaka46 member Mai Shinuchi once revealed on a TV show that her starting pay as an idol was "about 50,000 yen." Current members have also talked about struggling to get by on an amount "so low you'd all call it a lie," making the extremely low pay of the early days a hot topic.

Nogizaka's base pay is 50,000 yen
20AnonymousSep 17, 2026 07:39
Re: #6
Someone mentioned that outside gigs can massively bump up your bonus.
7AnonymousSep 17, 2026 07:23
Way back, industry insiders on Ookami (2channel's idol gossip board) said Morning Musume's pay was around 200,000 yen a month,
but then the tax disclosure list came out showing they made over 40 million yen a year, and otaku were floored.
10AnonymousSep 17, 2026 07:26
Re: #7
Ichii said on TV her pay was "80,000 yen," but that's just because she quit before it ever went up.
You can tell from how much her juniors Tsuji and Kago were pulling in.
Even with Kamei, Sanma (the comedian) told her, "You guys are getting paid too much!"
8AnonymousSep 17, 2026 07:24
That 50,000 yen is basically all pocket money, right?
The agency covers dorm fees, utilities, and food, and after about six months you also start getting a cut of your personal goods sales on top of that.
9AnonymousSep 17, 2026 07:25
It varies person to person, but Juice=Juice's average annual income is probably around 20 million yen.
ROSY is more like 3 million yen a year.
11AnonymousSep 17, 2026 07:27
Michishige said photobook fees are pretty fat.
12AnonymousSep 17, 2026 07:27
They make enough to treat their juniors to meals, at least.
13AnonymousSep 17, 2026 07:30
Nogizaka's top earners pull in 50 million yen.
Apparently commercials and photobooks are what really pay off.
14AnonymousSep 17, 2026 07:33
This is the talk of people who think sales equal salary.
15AnonymousSep 17, 2026 07:37
Compared to a regular college student they're actually working and probably comfortable, but if they're living it up spending tens of thousands of yen on clothes and beauty all the time just to keep up appearances, they'd need money from their parents to pull that off.
16AnonymousSep 17, 2026 07:37
There are Hello Project members with basically zero fans, though.
Groups like ROSY or the newer lineups are at a disadvantage for drawing crowds, so I guess that's unavoidable.
17AnonymousSep 17, 2026 07:37
It's diluted now with 70 members, but
back when Hello Project had way fewer people, dividing the total fanbase by headcount meant each member had a pretty solid number of fans.
18AnonymousSep 17, 2026 07:38
Even with 70 members, I doubt even half of them have 100 fans each.
The unpopular ones might not even have 10.
19AnonymousSep 17, 2026 07:38
There's a huge gap in sales at handshake/meet-and-greet events,
so the appearance fees for those probably vary a lot too.
For group activity fees it's probably seniority-based pay plus a commission on merch sales.
21AnonymousSep 17, 2026 07:41
Sato sold so much merch she ended up buying what's basically a mansion in Tokyo lol
22AnonymousSep 17, 2026 07:41
This agency doesn't actually pay badly.
If you get popular they pay you a ton, and even if you don't, you still get a decent amount,
which is why people called it the "Platinum Era" and joked about "civil servant idols."
23AnonymousSep 17, 2026 07:42
Say what you want about this crappy agency, but it does pay members properly when they bring in sales.
24AnonymousSep 17, 2026 07:42
It's honestly kind of impressive that out of 70 members, not a single one has a part-time job.
31AnonymousSep 17, 2026 07:46
Re: #24
I get the feeling Up-Front (the management company) probably just bans part-time jobs outright.
25AnonymousSep 17, 2026 07:43
I wonder if a group like ROSY is even profitable overall.
Well, the merch is probably making money at least.
26AnonymousSep 17, 2026 07:44
Same with Johnny's — the pay alone is good there too.
At places like Horipro or Watanabe Production it's brutal if you don't make it big.
46AnonymousSep 17, 2026 07:52
Re: #26
That's why even if you can't debut by your late 20s,
you end up unable to quit.
35AnonymousSep 17, 2026 07:48
Wasn't it Niinuma who said she runs straight to the bank on payday?
36AnonymousSep 17, 2026 07:48
Feels like base pay is around 2-4 million yen plus commission.
Ise's probably around 8 million, and the lowest-paid in Juice=Juice around 5 million?
44AnonymousSep 17, 2026 07:52
Re: #36
How do you even get numbers like that when they don't match her actual sales?
What commission would Ise even be getting? If anything, expenses probably outweigh it and she's running a loss.
54AnonymousSep 17, 2026 07:56
Sha Ran Q (the band) said that when they nervously joined the agency, they asked, "We're all university graduates, so could we at least get the average starting salary for a college grad? Is that not possible?" and were laughed at and told, "Sure, we can give you that much," and that's how they signed with Up-Front.

At other talent agencies, rookies often get paid something like 50,000 or 30,000 yen a month until they actually make it.
55AnonymousSep 17, 2026 07:59
Re: #54
Didn't Sha Ran Q have gigs like a comedy band doing promotional appearances?
I heard they did song parodies and stuff at those events.
56AnonymousSep 17, 2026 07:59
Juice=Juice's merch sales must have exploded,
so once the commission checks come in, everyone's probably grinning ear to ear.
57AnonymousSep 17, 2026 08:00
Re: #56
Well yeah, that'd cure any illness.
71AnonymousSep 17, 2026 08:08
Juice=Juice's ticket sales,
and especially the merch sold at venues, must add up to serious money,
but with a gap that big, Ebata and Runo probably can't stay friends anymore…
73AnonymousSep 17, 2026 08:09
Re: #71
That's already happened…

Background and Key Points of This Discussion

The salary figures thrown around in this thread are almost entirely speculation drawn from members’ own comments on talk shows and rumors dating back to the old 2channel days — there’s no case of an agency ever officially announcing actual numbers. The “Chōja Banzuke” (the public high-income taxpayer disclosure list) was abolished in 2005 following revisions to Japan’s personal information protection law, so the anecdote about Morning Musume’s income turning out to be over 40 million yen a year dates from before that abolition. Talent agency pay structures are generally said to combine a base salary with commissions from individual work and merchandise sales, and it’s not unusual for members within the same group to see differences based on workload and years of experience. Where the thread split was over whether pay is completely equal across the board or varies by individual, and voices favoring a base-plus-commission system won out, citing members’ own on-air comments as evidence. It’s worth keeping in mind that the specific figures thrown around remain pure speculation.

*This article excerpts and summarizes the 5ch (Hello! Project) thread “Even though it’s a salary system, do Juice=Juice members and ANGERME members actually get paid the same?

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