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The story
On September 10, Kappa Sushi’s official website issued a statement regarding the original merchandise distributed through its collaboration campaigns, saying “we strictly refuse purchases made for the purpose of reselling.” The move reportedly comes in response to worries that the items would appear on flea-market apps and auction sites before distribution even begins. On the forum, posters lined up to argue that the chain should overhaul its own inventory management and employee training before lecturing customers, with many bringing up the past uproar over Kura Sushi’s “Chiikawa” merchandise, and skepticism about how effective the statement would actually be was widespread.
Thu, Sep 10, 8:12 PM
The official website of major conveyor-belt sushi chain “Kappa Sushi” was updated on the 10th with a statement titled “Notice and Request Regarding Our Collaboration Campaign.”
The official site stated, “We run a variety of collaboration campaigns, some of which include distributing original merchandise. While many customers look forward to receiving these items, we have also received concerned feedback regarding listings and resales appearing before distribution begins.” It continued, “Because there is a risk of items purporting to be campaign merchandise being listed on flea-market apps, auction sites, and the like before the distribution start date, we would like to inform you of the following points in advance so that you can enjoy the campaign with peace of mind.”
Source: news.yahoo.co.jp / Original article here
What people said
Japan too — theft and embezzlement can get up to 10 years
Meanwhile in Japan it's like a few years with a suspended sentence
There's no Kappa Sushi near me so guess I'll go to Sushiro instead
Customers aren't coming because the sushi tastes terrible
They should be watching their own staff and part-timers instead
Before lecturing customers about reselling, stop your own employees from smuggling stock out first
They should ship it straight from HQ or a partner factory instead
they handed me a mini notebook with some creepy character art on it
Went straight in the trash
Kappa Sushi's lack of taste never ceases to amaze me
As it stands, your sushi is just the throwaway chips that come bundled with baseball trading cards (a snack where the cards are the real draw, not the chips)
Treat acquiring or transferring the items outside the campaign itself as infringement
Though whether the rights holder would actually go as far as suing is a separate question
Copyright covers the right to make copies, so it doesn't extend to what you do with the original item afterward
When resold as a used good, trademark rights are considered exhausted — though putting the brand name on a remade or upcycled version of it can still be legally blocked
Reselling itself isn't the evil here — you're just blaming resellers to cover up the fact that your employee training is the real problem
Are they going after the resellers with this one?
Kappa hasn't had a staff-theft incident, so it's not like you can't buy one, right?
Though that doesn't sound realistic
Kura Sushi — Chiikawa merch embezzlement
Hama Sushi — Detergent dumped everywhere
Sushiro — Sushi-licking incident
Kappa Sushi — Kappa forced into basement labor
Which one's the worst?
Aren't Hama Sushi and Sushiro the victims in those cases though?
Unlike Chiikawa, isn't Pretty Cure only popular with kids?
– You can pick your own design
– It's a voucher-exchange system, so if you're not interested, just don't redeem the voucher
That kills the "I'm just selling stuff I didn't want" excuse
Do you even understand how the system works right now?
Getting an instant permanent ban over one offense would be brutal
Background and Key Points of This Discussion
Conveyor-belt sushi chains have been through this before: Kura Sushi’s “Chiikawa” collab merchandise was listed on flea-market apps before distribution even began, raising suspicion that store employees were smuggling items out. Kappa Sushi’s statement this time appears aimed at heading off a similar situation, but it amounts to no more than a “request” and carries no legal force over buyers. Actually stopping listings on flea-market sites would require case-by-case action, such as asserting trademark infringement, and blanket enforcement by the platform operators is difficult in practice. On the forum, many argued that before warning customers about reselling, the chain should shore up its own inventory management and measures against employee misconduct — with skepticism focused less on whether reselling itself is right or wrong than on how effective the actual countermeasures are.
※This article is compiled as an excerpt and summary of the 5ch (Geisports Sokuho+) thread “Kappa Sushi Issues Statement Over Collab Campaign: ‘We Strictly Refuse’ Purchases Made for Resale of Original Merchandise.”
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