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The story
It was reported that Kenji Yamauchi of the comedy duo Kamaitachi appeared in the “Mos Burger Comedians” segment of TV Asahi’s “Aメトーーク! 2-Hour Special,” aired September 6, where he boldly declared, “I really love it — I’m probably eating more Mos Burger than anyone else in Japan right now.” On the 5ch Entertainment/Sports News+ board, this remark sparked a sprawling discussion covering changes in Mos Burger’s taste, comparisons with rival chains, and skepticism toward Yamauchi’s “number one in Japan” claim.
Kenji Yamauchi reveals the restaurant chain he’s “really into” — boldly claims “I eat there more than anyone in Japan”
Kenji Yamauchi (45), of the comedy duo Kamaitachi, appeared on TV Asahi’s “Aメトーーク! 2-Hour Special” (airing 10:00 PM) on the 6th. There was a segment where he passionately talked about his favorite restaurant chain.
That day’s theme was “Mos Burger Comedians.” Yamauchi declared, “I really love it — I think I’m probably eating more of it than anyone else in Japan right now.”
Source: news.yahoo.co.jp / Original article here
What people said
Yeah, true.
I think so too
You mean Zetteria? (the Lotteria-lookalike chain)
That place used to literally be a Lotteria, baldy
The current one's no good
McDonald's isn't even in the running lol
That's in the same category as yakisoba bread or those other prepared breads on a supermarket shelf
So it really comes down to a choice between Mos and Burger King
And from there it's just personal taste
Burger King doesn't have things like teriyaki burgers or shrimp burgers
If you want a meaty, beefy burger, go Burger King
If you want a burger that's good for reasons besides the meat, or a more carefully made burger, go Mos
Hmm
https://www.burgerking.co.jp/images/event/app/detail/2026/08/06/a7f498eb-e436-4ba2-bb36-fc75ab2e0e85.jpg
Only until tomorrow
https://www.burgerking.co.jp/images/event/app/detail/2026/09/03/dbbf9804-3007-46ef-9609-22885583bce4.jpg
After being discharged from major neck surgery, Matsuko went to Burger King for the first time in a while and said, "I had the Cheese Ugly Burger (675 kcal on its own), and it was good, but once a month is probably enough"
Re: #15
Yamauchi's a high-end brand fanatic who collects luxury vintage clothing, expensive watches, and rare premium sneakers, so that tracks
Did the prices end up about the same?
Has Mos gone up too?
Zetteria — done with that one
McDonald's — I only buy the fries
Mos — no girlfriend right now, so no reason to go
Dom Dom — turns out they rebuilt one in Osu, Nagoya! But the menu's tiny and kind of sad
Does it get cheaper if you use coupons or something?
He's decently good-looking, but he causes controversy sometimes and it's a bit of a letdown
Seriously, same
It was insanely good when it first launched
That was about 20 years ago — apparently back then they breaded the meat in-store and fried it fresh from the fridge
Now it's totally frozen product, and even the meat smells a bit off
If he's really number one in Japan, he'd have to be putting away like 100 a month
Don't believe him
If he were really number one in Japan, he'd have to be bigger than Matsuko — something doesn't add up
Oh, they're doing that?
Didn't know, since I never go on weekdays
Come shake my hand at the Aomono-Yokocho location!
https://www.burgerking.co.jp/images/event/app/list/2026/06/18/e8a42c14-95de-43a5-8109-7280284db335.jpg
It's a drive-thru, but my local Mos still tells you to pull into a parking spot and wait
You could come over to this side too, you know, boy?
https://www.mos.jp/img/menu/110001/110001_4.jpg
https://www.burgerking.co.jp/images/event/app/detail/2026/07/03/afa10968-3d1b-46d0-bc68-0e77c36c8deb.jpg
That's about as shady as when Yoshimoto comedians all suddenly started gushing about their love for Gyoza no Ohsho right in the middle of Osaka Ohsho's collab with Yoshimoto (two separate, rival gyoza chains with confusingly similar names)
Aメトーーク is probably just a paid Mos promo anyway
Background and talking points
Mos Burger operates a high proportion of directly-run stores and cooks each order fresh after it’s placed, which means service takes longer than at other major chains, while its prices also tend to run a bit higher. The “the taste has changed” sentiment that several posters raised in the thread is a perennial online talking point that tends to resurface whenever ingredient sourcing or menus are revised — this time it centered on nostalgic comments about the Loin Katsu Burger and other signature items. Price and menu comparisons with rival chains like Burger King and the Lotteria family are also a recurring topic, reflecting how, amid ongoing industry consolidation, each chain’s positioning tends to draw discussion. It’s also worth noting that the “I eat the most in Japan” claim has no backing beyond Yamauchi’s own words, and the thread’s skeptical reactions are a reminder to separate reporting from primary sources rather than taking it at face value.
*This article is excerpted and summarized from the 5ch (Geinou Supo Sokuhou+) thread “[Entertainment] Kamaitachi’s Yamauchi reveals the restaurant chain he’s “really into” — boldly claims “I eat there more than anyone in Japan”.”
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