Liella!’s “Sports Day” Event Fails to Sell Out a Single Show, Sparking Fan Worries Over Turnout

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The story

A thread has popped up on 5ch’s Love Live! board over “Sports Day,” a fan event being held by “Liella!,” the new group from the Love Live! School Idol Project franchise. The event centers on competitions like a cosplay relay race, a “Love-ka” memory-matching card game, and tug-of-war, and complaints arose over the lack of any live performance segment. What’s more, with the event just a day away, not a single show had sold out — to the point where day-of tickets are even being made available. The thread saw a string of posts estimating attendance based on Tokyo Metropolitan Gymnasium’s seating capacity, and combined with forecasts of heavy rain on the day of the event, concern over turnout spread.

What people said

1AnonymousSep 4, 2026 18:41
・Cosplay relay race
・"Love-ka" memory-matching game (a Concentration/pairs-style card game)
・Tug-of-war
31AnonymousSep 4, 2026 18:51
It's finally tomorrow…
32AnonymousSep 4, 2026 19:10
Even the "surprise" announcement got spoiled already.
What even is this event…
33AnonymousSep 4, 2026 19:33
Re: #32
Just the organizers scraping together some pocket change.
35AnonymousSep 4, 2026 19:46
If they'd added a live performance segment and shown a bit more skin, they'd probably have filled more seats.
Such a waste.
37AnonymousSep 4, 2026 19:52
LOLOLOLOL

2,409 — "Koi no Tutorial" (Love Tutorial)
2,224 — "AZUNA"
39AnonymousSep 4, 2026 20:11
So in the end, not a single show sold out.
40AnonymousSep 4, 2026 20:13
Only people who are into the actual voice actresses (as opposed to the 2D characters) would bother going to a garbage event like this.
41AnonymousSep 4, 2026 20:18
For starters, the "upgrade" seats this time are only about 900 per team.
900 × 3 = 2,700
The rest comes down to how many regular fixed seats they can fill, but I doubt this event breaks 5,000 people per show.

Wouldn't be shocked if they lose out in attendance to the "Ikizu Live" 2-day show at Musashino Forest (a snarky nickname some fans use for a rival Love Live! sub-unit's live shows).
42AnonymousSep 4, 2026 20:19
Apparently there's going to be disaster-level heavy rain the night after tomorrow — what are they gonna do about this?
43AnonymousSep 4, 2026 20:20
No live performance segment.
No fan service either (fortress-level modest gym uniforms).
Heavy rain in the forecast.
Of course nobody's going.
44AnonymousSep 4, 2026 20:34
Seeing the original Love Live! franchise brought this low… even the sun must be crying.

Sigh…
46AnonymousSep 4, 2026 21:02
So it's basically a filter for sorting out the true diehards.
Anyone who shows up to this would show up no matter what they did.
48AnonymousSep 4, 2026 21:25
Re: #46
I bet anyone paying for the upgrade seats for this would go to literally anything as long as they get to see the cast up close.
They'd probably show up even for an event that's just a table and chairs on stage for a chat.
47AnonymousSep 4, 2026 21:24
EMERGENCY SURPRISE GUEST!!


H A N A M I Y A H A T S U N A


Guaranteed sold-out ticket scramble incoming
49AnonymousSep 4, 2026 21:26
On top of that, there's also suspicion going around that "Junpei" might be the one who planned this event.
Better not get your hopes up too high.
50AnonymousSep 4, 2026 21:30
Yoshihara has such a bad reputation, so why do they keep using him?
Is it because he's a favorite over at Bunka Housou (a Japanese radio station)?
51AnonymousSep 4, 2026 21:33
With Aqours, Nijigasaki, or Hasunosora, I can easily picture the members talking things over among themselves to make it more fun, or pitching ideas to the staff — but I just can't picture that with Liella!.
Not saying they've done nothing, but still…
52AnonymousSep 4, 2026 21:37
Sold out yet?

Right after getting plenty of name recognition from big festival appearances and TV spots
With guest support from Aqours and Nijigasaki
Held at a single Tokyo venue
Good access
Capacity slashed hard to make room for the competitions

Surely that's enough to fill it, right?
53AnonymousSep 4, 2026 21:49
Re: #52
Their Spotify numbers are dropping instead of climbing, so it was all wasted effort.
57AnonymousSep 4, 2026 23:12
Sagara: "Looks like there's day-of tickets too!!"
61AnonymousSep 4, 2026 23:40
Threw together a rough attendance estimate.
[Tokyo Metropolitan Gymnasium capacity]
Arena: 4,000; 2nd/3rd floor stands: 5,000; max total 9,000.
[Sports Day attendance forecast]
Arena: 10 rows × 30 seats × 3 teams = 1,000
Going by what I'm seeing on X, the stands look 60-80% full, so 3,000-4,000
Combined, I'd guess 4,000-5,000?
I also went to the Shinymas (Shiny Colors) sports festival, and I think this one's turnout is about the same ballpark.
64AnonymousSep 5, 2026 00:05
Re: #61
Tokyo Metropolitan Gymnasium has rentable movable chairs.
The arena works out to 9 rows × 48 seats × 3 teams = 1,300 seats.
https://x.com/umesan_0530/status/2095809881332920699?s=46
62AnonymousSep 4, 2026 23:41
Now if Sports Day doesn't sell out, they can just pin it on the Nijigasaki fans. Lucky you, Pikaere lol
63AnonymousSep 4, 2026 23:42
Well good for you, 5,000 suckers are showing up anyway.
65AnonymousSep 5, 2026 00:42
Thread #171: Anisong Events With Dead-Empty Audience Seats
https://medaka.5ch.io/test/read.cgi/asong/1787569724/
67AnonymousSep 5, 2026 00:58
Re: #65
Someone's bound to post venue photos, so we can work out actual attendance by taking the max capacity of 6,300 seats (1,300 arena + 5,000 stands) and subtracting the empty ones.
66AnonymousSep 5, 2026 00:44
Saturday's fine, but Sunday afternoon onward looks brutal with heavy rain.
68AnonymousSep 5, 2026 01:01
People have been joking for a while that they haven't even hit 10,000 total, but honestly nobody actually wants to know the real number.
70AnonymousSep 5, 2026 01:07
Re: #68
But it's a fan meeting, so isn't it natural there'd be empty seats?
They made it a Sports Day fan meeting instead of a concert specifically to cut costs, so a thin crowd is just par for the course.
72AnonymousSep 5, 2026 01:11
The reason Sports Day isn't selling out is that disrespectful attitude of not even putting the cast in proper (i.e. not-so-modest) gym uniforms.
73AnonymousSep 5, 2026 01:40
https://youtu.be/1P-Q9-xgU3Q
↑ This is what a Sports Day should look like.

Those basketball-jersey-style gym clothes from Yuijo's Sports Day scream "ethics guardian" — like the staff personally made sure zero fan service would ever be allowed.
75AnonymousSep 5, 2026 01:58
For starters, it's insane they never even explained the origin of the "bu-bu-bu-bu, always throws right, sweet tooth" bit (apparently some in-joke/meme from the event that went unexplained).
80AnonymousSep 5, 2026 07:58
Seriously, who out there is even asking for a Sports Day?
If you're school idols, just do a stage show.

Background and Key Points of This Topic

Sports Day appears to be a fan-meeting-style event planned separately from any live concert, centered on participatory competitions like cosplay and games meant to let fans interact with the cast. The venue is split between limited-capacity “upgrade” (アプグレ) seats and general fixed seating, and posts estimating turnout based on that seating breakdown stood out in the thread. It’s not unusual in itself for tickets to a non-concert event to fail to sell out right away, but some pointed out that a song released the same day had been outpaced by other groups on the charts, and this was taken by some as a reflection of Liella!’s current standing in popularity. On the other hand, since Sports Day was conceived as a fan-interaction event rather than a concert, some in the thread cautioned that it would be hasty to immediately equate empty seats with declining popularity.

*This article is compiled as an excerpt/summary from the 5ch (Love Live!) thread “[Sad News] The Sports Day Segment Is Awful ★2 [Pikaere].”

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