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The story
Murata Yui of Hello! Project’s Tsubaki Factory wrote on her blog that she’s “been watching the previews for every single music show lately,” revealing she’s hoping her own group will land a booking. That same day, Juice=Juice appeared on CDTV performing “Moretemiamore” (盛れ！ミ・アモーレ), and on 5ch her post sparked both the observation that “she’d surely be told about a booking by staff in advance” and debate over the exposure gap with Juice=Juice. Reactions split between those who read it as a simple wish and those who read it as tinged with sarcasm.
8(ya)3(sa)1(i)! — Murata Yui (a numeral pun on today’s date, 8/31, that spells “yasai,” meaning “vegetable”)
2026-08-31 21:50:00
Today Juice=Juice was on the show
Source: ameblo.jp / Read the original post here
What people said
That's literally what it says…
https://imgur.com/4rRiH8K
https://pbs.twimg.com/media/HNiS-PSasAEJv95.jpg:orig#.jpg
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Music show rankings
https://imgur.com/MM9xaBE
https://pbs.twimg.com/media/HKiUJu6boAAhwfC.jpg
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Performing on a late-night show
https://pbs.twimg.com/media/G9kJK35aMAIdopU.jpg:orig#.jpg
https://pbs.twimg.com/media/HNmhotRaQAAkCss.jpg:orig#.jpg
Stuff like that gets announced out of nowhere, without even the members being told, so you've got to keep checking every music show just in case.
Though the agency must know already, since they're the ones letting the footage be used.
The "shows I could get booked on myself aren't even on my radar" flex.
Casually disrespectful toward every single show's staff at once.
She's literally watching CDTV.
Read it properly.
Today Juice=Juice was on the show
I watched CDTV live! ❤️🔥
No matter how many times I watch "Moretemiamore,"
it's the coolest thing ever ✨
She probably watched the full CDTV episode because Juice=Juice was on, but for every other music show — and even CDTV itself outside of this one time — isn't she probably just watching the previews?
Now she's getting dragged based on pure speculation lol
Well, it's physically impossible to watch every single music show from start to finish.
groups with a tone-deaf member just can't be put on TV.
There's no such reputation lol
Only Hello Project fans think they're that impressive lol
@
While watching CDTV, my family said "this song again? Is 'Moretemiamore' seriously the only thing Juice=Juice has?" and I just went… oh. Fans are just grateful and impressed they even get on terrestrial TV, but maybe non-fans are already sick of it? ;;
X's news today: "Juice=Juice's passionate performance of 'Moretemiamore' on CDTV gets a huge response"
https://kizuna.5ch.io/test/read.cgi/morningcoffee/1788223744/
Guess the song's actually getting recognized.
Well, obviously.
Wanting to be on music shows, wanting to play bigger venues — that's just natural.
Even Buzz Rhythm never had Juice=Juice on even once before "Moretemiamore" — so Murata's asking for a lot.
Then she shouldn't have said "every single one."
You can say you "watch the previews for every music show" without ever watching the shows themselves though.
it's not something you do in order to make it.
Once everything became reverse-imported from the internet, the whole "forced pushing" culture disappeared.
Hello Project groups never had the numbers, so that culture survived there until last year — but now that Juice=Juice actually has the numbers, it's over for Hello Project too.
Meanwhile Morning Musume and Angerme's position is… lol
Only Hello Project fans say stuff like that.
Nobody thinks they're that good at that level.
Kirara's brutally honest lol — Morning Musume and Angerme aren't even on her radar.
Yonemura even said on Girls Live that she wanted to join Juice=Juice, and she's been partial to them since her trainee days, so she's not exactly neutral on this.
She's always rated Hello Project through a pro-Juice=Juice lens.
Music shows just feature the same members every time and nobody's actually watching.
People just catch whatever clip goes viral through illegal uploads and call it a day.
The only new faces this year are Monaki and Juice=Juice.
The "blow up online, then break onto TV" route is basically dying out.
But old-school forced pushing doesn't build recognition either, so it's pretty much a dead end.
About the only thing worth watching in Japanese music going forward is whether iLiFE gets on TV starting next year (or late this year?).
But fans dragging each other down out of jealousy is exactly why nobody in Hello Project ever gets to rise together.
I heard some low-tier guitar duo under EBiDAN drew such a crowd at a release event that they had to cancel the mini-live — makes me wish something like that could happen in Hello Project too, centered on Juice=Juice.
Of course she got the schedule sheet from the agency way ahead of time.
The company's having her say this —
it's a "look, even the young ones watch TV" PR move.
Yuu already wrote that she knows she'd be told in advance — what are you even talking about?
Read the whole thing before replying.
Background and Key Points of This Topic
In the entertainment industry, it’s generally standard for talent to be told about a music show booking by their agency or staff well before ever finding out from an on-air preview right before broadcast. That point was raised early in the thread, and the prevailing reading was that Murata’s post was simply an expression of hope from a fan’s-eye view. The real point of contention was the exposure gap between groups within Hello! Project: many posts shared the view that Tsubaki Factory gets far fewer TV appearances than Juice=Juice, who made headlines with their CDTV appearance, but opinions split over whether that gap comes down to a difference in “skill” or simply a difference in the agency’s promotion strategy. There was also a divide between a cynical view that treats the anticipatory post itself as promotional “posturing,” and a more sympathetic view that reads it as genuine fan service — reflecting the differing temperatures among fans themselves over how to interpret an idol’s social media posts.
*This article is compiled as an excerpt and summary from the 5ch (Hello Project) thread “Murata Yui: “I’ve been watching the previews for every music show lately… wondering if maybe Tsubaki Factory has been booked for one!?”“.
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