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The story
Tsubaki Factory’s Saori Onoda teased a “major announcement” on her blog, and on 5ch’s Hello! Project board, a wave of replies jumped straight to assuming it was a marriage announcement. The real news: she’s landed a regular spot on BS Nippon TV’s new show “Sorosoro Marriage Shimasenka!?” (“Isn’t It Time You Got Married!?”), premiering November 8, 2026, 24:30–24:55. The word “Marriage” in the title seems to be exactly what triggered the misunderstanding. The thread buzzed about how, right after the announcement, searches turned up almost no official information — leaving only the blog post to go on — along with comments wondering how this would mesh with fellow member Kasai’s schedule on the same network.
This is sudden, but—!
I have a MAJOR announcement for everyone! 🫣🤍
Get this, this time…!!!!
Source: ameblo.jp / Original post here
What people said
Like Momoiro Clover Z
Didn't know TV even had shows like this
Isn't Kasai's thing on CS (satellite), not BS?
Also, among the hot topics on social media and at events for "people who feel it's about time to get married" are things like:
• Teiji Dash Night (Sorosoro Marriage Party): A fully vetted matchmaking party for around 100 people, mainly men and women in their late 20s, hosted by the relationship/career/life-advice radio show "Teiji Dash's Night Club."
• When people start thinking about marriage: data suggests roughly 57% of people start seriously considering marriage between ages 25 and 29.
Hey agency, why'd you take an offer for a show like THIS lol
Background and Key Points of This Topic
Teasing a blog update with a hook like “major announcement” to build anticipation for a personal reveal — marriage, retirement, etc. — before unveiling something unrelated is a common tactic in idol and celebrity social media management. This case was no exception: it baited fans into jumping to conclusions, and the early part of the thread was full of replies assuming a marriage announcement. The actual news was her regular appearance on BS Nippon TV’s new show “Sorosoro Marriage Shimasenka!?” (premiering November 8, 2026 at 24:30), and the word “Marriage” in the title is seen as a major factor behind the confusion. The thread’s reactions split between surprise at how blunt the show’s title is and frustration over the lack of information — right after the announcement, searches turned up almost nothing official, leaving only the blog post to go on. One point readers could easily get wrong: despite what the show’s title suggests, this is not a personal marriage announcement — it’s simply her joining a variety show themed around dating and matchmaking, unrelated to her actual private life.
*This article is compiled from excerpts and a summary of the 5ch (Hello! Project) thread “Saori Onoda’s Regular TV Appearance Confirmed, Here We Go! ｷﾀ━━━━(ﾟ∀ﾟ)━━━━!!“
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