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The story
Seating information shared on 5ch revealed that at Morning Musume ’26’s Morioka concert, even the matinee show left empty seats all the way to the back of the 2nd floor, while the evening show hadn’t sold tickets close to the last rows of the 1st floor either. The thread also compared annual attendance figures, pointing out that while Juice=Juice is doing well, Morning Musume and ANGERME are struggling, sparking a wider discussion about the gap between Hello! Project’s internal pecking order and actual attendance numbers. It was also noted that the situation didn’t improve even on a tour that added new members.
What people said
Morioka evening: general seating 1F row 20, seats 33-34; family seating 2F Block L row 3, seats 2-3
What are they gonna do about this lmaooo
Nogizaka46 2026 turnout → 500,000
NiziU 2026 turnout → 240,000
=LOVE 2026 turnout → 220,000
FRUITS ZIPPER 2026 turnout → 200,000
CUTIE STREET 2026 turnout → 180,000
AKB48 2026 turnout → 170,000
Morning Musume 2026 turnout → 150,000←←←←← THIS ONE
Juice=Juice 2026 turnout → 100,000
ANGERME 2026 turnout → 90,000
Momoiro Clover Z 2026 turnout → 80,000
Someone please make an accurate sold-rate/capacity chart for Morning Musume.
Morning Musume and ANGERME are the only ones really not selling.
If it were ANGERME, they wouldn't have even booked the venue.
They're nowhere near sold out, actually.
Juice=Juice capacity: 100,000 ← easy
ANGERME capacity: 90,000 ← rough
https://kizuna.5ch.io/test/read.cgi/morningcoffee/1790996733/
This isn't news at this point.
80% of whatever portion is actually open for sale.
Didn't know at all.
It's always empty.
"Hello! Project is not allowed to outsell Morning Musume."
What a Showa-era mindset for a talent agency to have.
That's because Morning Musume books venues 1.5x the capacity of Juice=Juice.
Morning Musume capacity: 150,000 ← rough
Juice=Juice capacity: 100,000 ← easy
ANGERME capacity: 90,000 ← rough
Juice=Juice sells tickets at face value, but Morning Musume's fanbase is built on scalping from the start.
There's no way Morning Musume — ranked #5 in the 2026 favorite female idol rankings — would have empty seats.
They're not losing.
Morning Musume capacity: 150,000 ← rough
Juice=Juice capacity: 100,000 ← easy
ANGERME capacity: 90,000 ← rough
It's kind of crazy that Juice=Juice's no-graduation shows draw more demand than other groups' graduation-hype marketing.
Juice=Juice makes insane money every single day, so they can afford to toss away 100 million yen in Kumamoto without blinking.
Because they funneled all the talent into Juice=Juice and nowhere else.
so they need to tour Hokkaido, Tohoku, Hokuriku, and Shikoku.
If they don't, Hello! Project itself will be forgotten by that whole demographic.
That demographic isn't the type to show up to current shows just out of nostalgia though.
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The 1st floor ended up thinned out in patches like this
It sucks, but it's the truth
https://imgur.com/HPEgWAC.jpeg
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Still, this turnout is worrying in a lot of ways
tps://pbs.twimg.com/media/HSz0272aQAA1jg7.jpg
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Looking at the empty seats on the 2nd floor and above at today's ANGERME show, I really felt that Juice=Juice's "packed house" effect still hasn't spread to Hello! Project as a whole. This is Nagoya, the cursed venue where even °C-ute at their peak couldn't fill this same Forest Hall, and Mai Yajima cried tears of frustration during the MC. How to fill this venue is actually a pretty important question.
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ANGERME's autumn tour "Fūrinkazan" was way too good. The current lineup's ANGERME is strong and way too cool. Such a waste that seats from row 3-4 on the 2nd floor and further back were empty.
[Sad News] ANGERME's Aichi show fails to fill up — seat-culling spreads beyond just the back of the 1st floor
https://kizuna.5ch.io/test/read.cgi/morningcoffee/1790083357/
Background and Key Points of This Discussion
As of 2026, Hello! Project runs several groups in parallel — Morning Musume ’26, Juice=Juice, ANGERME, Country Girls, and others — with each group’s tour venue size and number of shows decided by the agency. Note that figures raised in the thread, such as “Nogizaka46’s 2026 turnout of 500,000,” are unverified numbers posted on 5ch, not official published statistics. The discussion centered on the mismatch between the agency’s apparent obsession with maintaining a strict “pecking order” among groups — continuing to book large venues for groups with weak turnout — and the reality that even adding new members failed to boost attendance. Meanwhile, some see Juice=Juice’s strength as coming from steadily building popularity without relying on graduation-driven marketing.
※This article is compiled and summarized from the 5ch (Hello! Project) thread “[Sad News] Morning Musume ’26 Morioka show: even the matinee’s 3rd floor looks set to be completely empty — a total ghost-town festival lol“.
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