Hello! Project’s 3 Groups Get Just 15 Minutes at TV Asahi’s Summer Fes — 5ch: ‘They Pulled the Ladder Out From Under Them’

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The story

It’s come to light that the Hello! Project acts (Juice=Juice, Angerme, and BEYOOOOONDS) were given a combined total of just 15 minutes of airtime on TV Asahi’s CS music special “Summer Fes,” sparking discussion on 5ch. Posts listing other groups’ slots showed some running over 60 minutes or even as long as 175 minutes, making Hello! Project’s share look strikingly thin by comparison. Opinions on the thread split over the reason — from speculation that “their agency just didn’t pay TV Asahi its due” to the harsher take that “it simply reflects their falling popularity.”

The time allotted to Hello! Project at Summer Fes: just 15 minutes combined for all three groups

10/4 TV Asahi Summer Fes Music Live

Source: tv-asahi.co.jp / Original article here

What people said

3AnonymousOct 3, 2026 10:35
Guess it can't be helped if it's just a tie-in deal riding on Juice=Juice's slot ("baataa" = a smaller act bundled onto a bigger act's billing).
4AnonymousOct 3, 2026 10:36
Juice=Juice only really counts as a full act once you bundle them together with Angerme and BEYOOOOONDS.
5AnonymousOct 3, 2026 10:37
Isn't this simply because they didn't pay TV Asahi? If you don't hand over a decent fee, you get shoved into the corner of the shop.
6AnonymousOct 3, 2026 10:37
Juice=Juice and Genjibu are being treated as graduating next year, so they won't get booked again — keep a close eye on it.
7AnonymousOct 3, 2026 10:38
There's bound to be an official answer eventually, so let's just wait for it — CS TV Asahi even has a dedicated page on their site for this.
8AnonymousOct 3, 2026 10:38
Angerme and BEYOOOOONDS are just the usual tie-in acts riding on Juice=Juice, as always.
9AnonymousOct 3, 2026 10:38
This is basically showing where they really stand when they're put in front of a younger crowd (´・ω・`)
11AnonymousOct 3, 2026 10:38
Sad to say, but this is just the reality for Juice=Juice now.
12AnonymousOct 3, 2026 10:39
Less a 'tie-in for Juice' and more like Angerme and BEYOOOOONDS are just the opening act.
13AnonymousOct 3, 2026 10:39
Times are rough for SKY PerfecTV these days, but they don't seem to get that nobody's going to subscribe if they don't actually do things properly.
15AnonymousOct 3, 2026 10:40
Juice=Juice never managed to turn their members into real stars in the end — looks like they're locked into fading out as a one-hit wonder.
16AnonymousOct 3, 2026 10:40
The second they fired the producer who was himself an idol otaku, this is what happens.
17AnonymousOct 3, 2026 10:40
Is it just the broadcast that's being cut down to a digest, while the actual live show itself gets done properly?
36AnonymousOct 3, 2026 10:49
Re: #17 Well yeah, obviously lol
18AnonymousOct 3, 2026 10:41
Even putting Hello! Project on air doesn't help when hardly anyone's watching — so they just get treated as an afterthought.
19AnonymousOct 3, 2026 10:41
Maopin's graduation concert broadcast isn't even confirmed yet, and there's a lot of other shady stuff going on too.
30AnonymousOct 3, 2026 10:45
Nah, this is about right — CS TV Asahi does plenty of other things for them anyway.
32AnonymousOct 3, 2026 10:46
TV Asahi set up a 15-minute slot for one group, and once the agency crammed two more groups into it, you'd think the slot would've grown — but it stayed exactly the same. Let's stop trying to guess which group was the tie-in here.
33AnonymousOct 3, 2026 10:48
Going by this lineup, Angerme and BEYOOOOONDS are the tie-ins — the agency is forcing them into the slot.
53AnonymousOct 3, 2026 11:01
HKT 50 min
MORESTAR 175 min
NMB 25 min
Phantom Siita 15 min
One Love One Heart 50 min
Kyurushite 40 min
SKE 60 min
Iginari Tohoku-san 15 min
Shiritsu Ebisu Chugaku 55 min
Hello! Project Squad 15 min
57AnonymousOct 3, 2026 11:04
Re: #53 Did TV Asahi really dislike Juice=Juice's Music Station appearance that much?
72AnonymousOct 3, 2026 11:13
The stingy agency probably wants to save it as a CD bonus feature instead — what a genuine missed opportunity.
74AnonymousOct 3, 2026 11:15
Re: #72 Have they made a habit of bundling this kind of thing as a bonus before?
77AnonymousOct 3, 2026 11:23
Could this be a case of the agency cramming extra groups into what was supposed to be Juice=Juice's slot?
78AnonymousOct 3, 2026 11:26
Re: #77 Has to be that — this garbage agency hasn't changed one bit since the days they crammed Berryz Koubou into a Morning Musume slot and made everyone recoil.

Background and Points of Debate

“TV Asahi Summer Fes” is a CS broadcast special that presents music performances from multiple idol groups and artists, and the length of each act’s slot varies widely. Compared to the figures cited in post #53 — HKT at 50 minutes, MORESTAR at 175 minutes, SKE at 60 minutes — the 15 minutes given to the Hello! Project acts (Juice=Juice, Angerme, and BEYOOOOONDS combined) is indeed short. That said, explanations floated in the thread, such as “they didn’t pay TV Asahi,” are purely individual speculation, not an official statement from the broadcaster or the agency. Airtime allocation is often shaped less by ratings or popularity than by behind-the-scenes factors — negotiations over broadcast slots, sponsor arrangements, or whether footage is being held back for a CD bonus feature — so reading this 15-minute figure alone as proof of the group’s standing in popularity would be premature. It’s also worth noting that the thread never settled whether Angerme and BEYOOOOONDS were tacked onto a slot originally meant for Juice=Juice alone, or whether the three groups were bundled as one slot from the very start — that detail remains speculation.

*This article is compiled and summarized from the 5ch (Hello! Project) thread “TV Asahi Has Boldly Picked a Fight with Hello! Project Aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa.”

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