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The story
A thread asking “why aren’t they selling?” has popped up on 5ch’s Hello! Project board, focused on the sales struggles of Hello! Project’s new group, Rosy Chronicle. Less than a year since its formation, posters raised a range of issues — a fixed musical direction, the balance between singing ability and stage presence, the lack of a clear ace/center, and management’s heavy focus on handshake and meet-and-greet events — while others countered that “not selling well after less than a year is actually normal.” Opinions were split.
What people said
And half-baked fan service on top of it
That's both a strength and a weakness
There's no real hit-making factor there
Otherwise it's just a disorganized mob
It's just that they've formed so many groups already that it's like, 'oh, here we go again'
But there's no critical hit
Is still so young that it's a no-go for a while yet
Like, 'yeah, this isn't gonna sell'
Actually pretty solid
Maybe what they're missing is a hungry, ambitious type
For some reason, most Hello! Project fans have forgotten that not selling after less than a year is completely normal
Feels like they're taking the full brunt of the 'too many groups' problem
Well, except for the leader
Soma
Shimakawa
Which one are they going with?
And there's no bragging rights to lord over other fandoms either
Though yeah, maybe it lacks punch
For one-on-one time you can buy as many cheki (instant photos) as you want
If you've got a favorite member it's a really great environment — but that's exactly because they're not selling
'The world spins because of women~♪' — you think something like that blows up?
'So dear, so dear, misery~♪' — you think this is gonna be a hit?
Easy to just casually drop in on
These 'idiot-tter' (バカッター, a Twitter-plus-idiot portmanteau) types who've been going in circles for about the last two years
just keep self-destructing all on their own
so I don't have to do reeeally anything
just tap it out with my left pinky~♪ lol
Both Juice=Juice and BEYOOOOONDS blew up because they had enough skill to genuinely move an audience
They went viral — or got a reaction close to it — at least twice, with 'Glasses Boy' and 'Ashes to Diamond'
I was impressed seeing the stuff she gets up to on X (Twitter)
That kind of thing makes you want to root for her
If Kamirena had that same drive, she'd be unstoppable
Background and Key Points of This Discussion
Rosy Chronicle is a new group formed less than a year ago, and the thread pointed to factors like a fixed musical direction, the lack of a clear ace/center, and management’s heavy focus on handshake and meet-and-greet events. While Hello! Project has kept forming new groups in recent years, some posters noted that the franchise has landed only a handful of nationwide hit songs in the past several decades — a backdrop behind the split between “it’s actually normal not to be selling after less than a year” and “this is just a disorganized mob.” Most posts centered on opinions about the songs, singing ability, and promotional strategy, largely discussing the group’s overall direction. Worth noting: while this kind of “why aren’t they selling” discussion can read as an attack on individual members, in practice the focus here was mainly criticism of management policy and song selection.
※This article is excerpted and summarized from the 5ch (Hello! Project board) thread “I don’t understand why Rosy Chronicle isn’t selling.”
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