The official account for the magazine Bessatsu Kadokawa Scene, out September 30 (issue 17), announced that select members of Juice=Juice will appear on the cover. The magazine is known for tie-in features with KADOKAWA productions, and Hello! Project members have graced its cover before. On 5ch’s Hello! Project board, the news sparked plenty of chatter — comments calling it a blatant “bataa” (quid-pro-quo/package-deal casting), fans reading the cover lineup as a hint about an upcoming Kadokawa film role, and observations about how the dynamic between Morning Musume and Juice=Juice has shifted — with plenty of debate over who was picked and how they’re arranged.
What people said
1AnonymousSep 21, 2026 23:06
Bessatsu Kadokawa Scene [Official] @betsukado_scene
⋰
📣Cover revealed
3AnonymousSep 21, 2026 23:10
Wow, that's a pretty blatant 'bataa' (quid-pro-quo casting) deal.
5AnonymousSep 21, 2026 23:11
Looks like a Kadokawa movie where four of these people end up getting killed off.
14AnonymousSep 21, 2026 23:13
I'd love to see them in a Kadokawa film
even a tiny cameo role would be fine
17AnonymousSep 21, 2026 23:13
Could we please get Moa-chan in the center of the cover?
24AnonymousSep 21, 2026 23:14
Guess magazines are fair game for 'bataa' deals.
36AnonymousSep 21, 2026 23:16
They're not tiptoeing around Morning Musume as much anymore
good, about time
42AnonymousSep 21, 2026 23:16
Someone tell me how big a deal this cover gig actually is.
48AnonymousSep 21, 2026 23:17
My guess: the culprit is either 1st or 2nd from the left
just going on a hunch
51AnonymousSep 21, 2026 23:18
Kadokawa, the publisher known for Uemu's photo book, huh
52AnonymousSep 21, 2026 23:20
The lineup makes the ones on the left, right, and center look a little intimidating
53AnonymousSep 21, 2026 23:20
Re: #1
There's one person here who's never won anything in the 'skill assessment test,' huh
54AnonymousSep 21, 2026 23:20
Hey, Ebata — the one you guys always call the group's 'visual' — isn't even in this
55AnonymousSep 21, 2026 23:21
Can't say it yet, but next year everyone's getting job announcements so huge it'll blow your mind
75AnonymousSep 21, 2026 23:22
Re: #55
Even a throwaway comment like that feels like it could come true with Juice=Juice these days
59AnonymousSep 21, 2026 23:21
Also, on top of this, they're on the cover of the Nikkei Entertainment special issue too
72AnonymousSep 21, 2026 23:22
Are they gonna do 'Sailor Suit and Machine Gun' with Kawashima or something?
76AnonymousSep 21, 2026 23:22
Juice=Juice only exists because Morning Musume exists
recite that every morning
79AnonymousSep 21, 2026 23:23
Re: #76
That's talking about golden-age Morning Musume
the current lineup has nothing to do with it
81AnonymousSep 21, 2026 23:24
Re: #76
The true originators were the Heike clan
78AnonymousSep 21, 2026 23:23
'Fierce-cute, fierce-cute, fierce'
if that's the vibe they're going for, Eba could've worked just as well
84AnonymousSep 21, 2026 23:24
Re: #78
Ebata might already have a photobook locked in
80AnonymousSep 21, 2026 23:24
Who even watches TV or reads magazines these days
91AnonymousSep 21, 2026 23:25
Reirei looks like SixTONES' Tanaka Juri, lol
94AnonymousSep 21, 2026 23:25
Neither the Nikkei Ent. cover nor the S-Kawa one has them smiling
Juice=Juice symbolizes how the trend has shifted away from the sparkly, ultra-cute idol image
102AnonymousSep 21, 2026 23:26
Isn't this actually kind of a humiliation, though? For Morning Musume, I mean
113AnonymousSep 21, 2026 23:27
Re: #102
They're just being treated as a package deal (bataa)
104AnonymousSep 21, 2026 23:26
They're clearly going for the 'cool' look, but it seems like they'd lecture you and that's a little scary
118AnonymousSep 21, 2026 23:28
Hayashi leaving her mark no matter the format is pretty impressive
135AnonymousSep 21, 2026 23:29
Re: #118
She really is a chosen one, honestly
122AnonymousSep 21, 2026 23:28
Should've just gone with Beyooooonds or Tsubaki Factory instead
136AnonymousSep 21, 2026 23:29
I at least wanted them to make a thread for a Morning Musume select lineup
138AnonymousSep 21, 2026 23:30
Yeah, it really does symbolize the shift in trends
154AnonymousSep 21, 2026 23:31
Morning Musume letting Juice=Juice have the spotlight here is pretty cool
205AnonymousSep 21, 2026 23:36
Just wait — ANGERME's gonna sweep in with a 'Vanilla Whirlwind' and snag the cover next, so watch your back
216AnonymousSep 21, 2026 23:38
Re: #205
That's not even a breeze, it's dead calm water
244AnonymousSep 21, 2026 23:40
Omifu looks like she'd have a huge long gun slung on her back
Background and Talking Points
Bessatsu Kadokawa Scene is an entertainment magazine published by KADOKAWA that often runs tie-in features with the company’s own films and dramas, and in the past a cover appearance has been taken as a hint of an upcoming role. The term “bataa” (バーター), which came up repeatedly in the thread, is fan slang for work being handed out based on agency or label power dynamics — here it was read as a sign that Juice=Juice is now being treated as Hello! Project’s flagship group. Comments like “four of them get killed off in a Kadokawa movie” or “Nina plays a yakuza” are purely speculation and jokes inspired by the cover’s lineup and expressions; nothing in the source confirms an actual film role or casting. To avoid any misreading, it’s worth stressing that this is idle chatter, not confirmed information.
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