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The story
Wind-band sheet music publisher Rocket Music posted a video on X of the Yokohama City Fire Department Band performing Juice=Juice’s “Moré! Mi Amore,” and it blew up on 5ch’s Hello! Project board. The thread quickly filled with wordplay linking “fire department” (shōbō) to “going up in flames” (enjō, i.e. going viral in a bad way), alongside hopes for a Kōhaku Uta Gassen appearance and comments calling it “basically a social phenomenon.” Posts referencing actual real-world fire incidents have been left out of this writeup.
Rocket Music 🚀 Wind Band Sheet Music
@rocketmusic_inc
🎺🔥 Performed by the Yokohama City Fire Department Band!
Source: youtu.be / See the original post here
What people said
Nah, no way — 'shutter chance' shots would just spark a whole backlash (シャッターチャンス = slang for opportunistic paparazzi-style photo ops of idols, sometimes controversial)
Wouldn't be shocking if it made the Buzzword of the Year list
It'll probably get nominated at least — either 'Moré!' or 'shutter chance'
Can't wait to see how the internet reacts when that happens
That's what being an idol is all about
Background and Talking Points
This story kicked off when wind-band sheet music publisher Rocket Music posted a video on X of the Yokohama City Fire Department Band performing Juice=Juice’s “Moré! Mi Amore.” It’s not unusual in wind-band/brass-band circles for local government bands to perform and arrange sheet music for popular songs — it’s often done as a promotional tie-in. What got the thread going was the wordplay built around “enjō” (going up in flames/blowing up online) paired with the fact that it was a fire department doing the performing, plus hopes for a Kōhaku Uta Gassen appearance and comments calling it a “social phenomenon.” On the other hand, replies touching on real past fire incidents at venues have been omitted from this article, since the people or damage involved can’t be confirmed. One thing worth flagging for readers: this thread isn’t about an actual fire accident — it’s centered on wordplay connecting “fire department” with “going up in flames.”
*This article is excerpted and summarized from the 5ch (Hello! Project) thread “[Video] The Yokohama City Fire Department Band Performs! “Moré! Mi Amore” by Juice=Juice.”
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