Rio Kitagawa Tapped as Anchor for Economics Show ‘Mo-Sata’ — 5ch: ‘She Really Is Sharp’

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The story

Rio Kitagawa, a TV Tokyo announcer and former member of Morning Musume, will become the anchor of the network’s economics program “Morning Saturday” starting in October, the station announced on the 17th at its fall programming briefing. Kitagawa, who only joined the company this past April, shares the “double promotion” with fellow new hire Serino Suzuki, who joined at the same time. On 5ch’s Hello! Project board, comments praising her ability piled up — “She’s got both talent and work ethic,” “Kitagawa really is sharp” — while others sparked debate by suggesting the appointment had more to do with her talent agency’s ties to the network.

Former Morning Musume Member Rio Kitagawa Named “Morning Saturday” Anchor — TV Tokyo’s Long-Sought Economics Show Gets a Surprisingly Speedy Double Rookie Promotion

TV Tokyo announcers Serino Suzuki and Rio Kitagawa have been confirmed as anchors of “Morning Saturday” (Saturdays at 10 a.m.) starting in October, the network announced on the 17th at its October programming briefing.

Both Kitagawa and Suzuki are rookie announcers who joined the company just this past April. Kitagawa is also known for having previously been a member of Morning Musume. Alongside current anchors Momoka Mine and Haru Saito, the two will bring a fresh new appeal to the show.

Source: news.yahoo.co.jp / Original article here

What people said

3AnonymousSep 17, 2026 12:45
The real test is whether she can land the non-Saturday slot.
8AnonymousSep 17, 2026 12:47
That crappy agency truly had no eye for talent.
What fools, letting a gem like this slip away.
10AnonymousSep 17, 2026 12:47
I heard not a single other member showed up to her graduation performance.
71AnonymousSep 17, 2026 12:59
Re: #10
Can't be helped, it overlapped with rehearsal.
But Fukumura and Takahashi did rush over.
11AnonymousSep 17, 2026 12:47
Amazing.
Time to update the Hello! Project members' workload ranking lol
12AnonymousSep 17, 2026 12:48
No wonder people around her get jealous —
she's got both talent and work ethic.
15AnonymousSep 17, 2026 12:49
Re: #1
See, told you so, right?
My instincts are amazing.
If Kitagawa did variety shows, there'd be no range to it, so it wouldn't be interesting.
Kitagawa should do economics, and the other cute one should do variety.
That's the setup with the widest range.
19AnonymousSep 17, 2026 12:49
Re: #15
Suzuki's going to be on this show too.
16AnonymousSep 17, 2026 12:49
By the way, Makino's losing her regular show at the end of September.
18AnonymousSep 17, 2026 12:49
She's the Morning Musume member the 18th generation should really be aiming to become, huh (the poster spells "member" using 麺, the kanji for "noodle" — both are read "men" — a typical 5ch pun).
20AnonymousSep 17, 2026 12:50
Land a TV Tokyo economics show and your marriage-market rank goes way up.
Total winner.
23AnonymousSep 17, 2026 12:50
Re: #19
Even if she's on it, it'll be fine as long as things go the way I said.

Re: #1
See, told you so, right?
My instincts are amazing.
If Kitagawa did variety shows, there'd be no range to it, so it wouldn't be interesting.
Kitagawa should do economics, and the other cute one should do variety.
That's the setup with the widest range.
24AnonymousSep 17, 2026 12:50
Better make peace before Kitagawa's the one who cuts ties.
25AnonymousSep 17, 2026 12:50
She's the best at reading the news.
Her voice is clear, so she's easy to listen to.
29AnonymousSep 17, 2026 12:51
So what happened to the antis who kept insisting "Kitagawa won't even get to read the news even if she goes to TV Tokyo"?
33AnonymousSep 17, 2026 12:51
Re: #29
Can't stop laughing lol
30AnonymousSep 17, 2026 12:51
"Mo-Sata" kind of sounds like it belongs with "Mo-tai" and other Morning Musume-style nicknames — kind of funny.
31AnonymousSep 17, 2026 12:51
Not riding a fleeting buzz, not leaning on her old name value, carving her own path through her own effort — the ideal Hello! Project member.
42AnonymousSep 17, 2026 12:53
Re: #31
She is using her name value, though.
34AnonymousSep 17, 2026 12:52
If you told this to yourselves a year ago, nobody would believe it.
39AnonymousSep 17, 2026 12:52
It's not that Kitagawa has talent.
It's just the relationship between TV Tokyo and Up-Front (her talent agency).
43AnonymousSep 17, 2026 12:53
Re: #39
Then just let TV Tokyo make every Hello! Project member happy, why don't you.
40AnonymousSep 17, 2026 12:53
"The Reason I Live in Japan" could work for her too.
41AnonymousSep 17, 2026 12:53
So the one who didn't want to go to Disneyland with Homare and Mei this morning… (referring to two Hello! Project members by a combined nickname)
44AnonymousSep 17, 2026 12:53
Chapter 1: "Rio is an idol"
Chapter 2: "Rio is a news anchor"
47AnonymousSep 17, 2026 12:54
Seems more useful than senpai Konno.
Not that I'd know.
48AnonymousSep 17, 2026 12:54
Kitagawa really is sharp.
Since Kasumi Mori flopped going the "dumb announcer" route, Kitagawa's properly playing it smart and steady instead.
50AnonymousSep 17, 2026 12:55
From Rio-rio's own perspective, it must be incredibly annoying getting slapped with the "former Morning Musume" debuff every single time.
52AnonymousSep 17, 2026 12:55
After announcer comes politician.
After that, Governor of Tokyo.
And ultimately, Japan's first female Prime Minister.
53AnonymousSep 17, 2026 12:55
From TV Tokyo Anchor to Politics — The Next Yuriko Koike?
54AnonymousSep 17, 2026 12:56
Re: #42
It's purely down to her ability, isn't it?
Makino's fans were all out there desperately trying to tarnish her name so she'd fail.
59AnonymousSep 17, 2026 12:56
If she went into variety, she'd end up working alongside comedians, and sooner or later they'd definitely bring up Morning Musume, forcing her to address it — that's exactly what she wanted to avoid.
With news or economics reporting, even if her school days come up, she can dodge it the same way as before, just saying she did entertainment work as a student.
Things are going exactly the way Kitagawa wanted, so she's probably relieved.
70AnonymousSep 17, 2026 12:59
Re: #59
She's handled it fine before too — like when Yoshimoto comedians teased her about Morning Musume at a TV Tokyo event, she responded well, as usual.
68AnonymousSep 17, 2026 12:58



Meanwhile, it seems Makino's fans were busy leaving anti comments on Kitagawa's videos on TV Tokyo's official account.
73AnonymousSep 17, 2026 12:59
Re: #68
That's beyond lame, it's just pathetic — especially the part where they went out of their way to watch the video.

Background and Points of Debate

It’s not unusual for former idols to become announcers, but landing an anchor spot on an economics news program is a notable career move. On the thread, opinions were split: some praised Kitagawa’s appointment as a matter of “ability” and “a smart decision,” while others suggested it was “just the relationship between TV Tokyo and Up-Front (her talent agency)” playing out, pointing to the agency’s backing. The fact that fellow new hire Suzuki was appointed to the same slot added to the buzz, since it amounts to a double promotion for two rookies. Some posts also resurfaced past controversies involving Kitagawa, but since these claims couldn’t be verified, they are not covered in this article.

*This article is compiled and summarized from the 5ch (Hello! Project) thread “Rio Kitagawa Named Anchor of Economics Show “Mo-Sata”.”

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