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The story
While Tsubaki Factory’s “Kurakura☆Climax” (another Hello! Project group) has been blowing up on TikTok, danced to by underground idols and influencers alike, Juice=Juice’s “Ai=Un+En+On” (a play on words echoing “a-i-u-e-o,” the first five vowel sounds in Japanese) has been left with no MV and not even official live footage. Over on 5ch’s Hello! Project board, posters kept pointing out that “Ai-u-e-on” had real potential to take off as a song — so why isn’t the agency pushing it?
What people said
TikTokers would obviously eat this up.
Such a waste that Tsubaki doesn't have the fanbase/reach to build on it.
Which one's getting danced to more, this or Kurakura☆Climax?
It wouldn't work straight as-is, but with a little rearranging for Juice=Juice it could've easily beaten Kurakura.
A digital single with no MV? What are they even thinking.
Maybe they are pushing it and it's just not getting the numbers.
Ai=Un+En+On isn't even blowing up right now, so I guess it's not that catchy after all?
They're not pushing it at all.
Even on YouTube they uploaded the "Shakunetsu LIVE" video, but for some reason it's the crappy "Koi Tokei" — they should be uploading Ai-u-e-on instead. It's absurd.
Probably because they're not confident it'll pull numbers.
Hello! Station has plenty of other videos they haven't uploaded either, so there's no reason Tsubaki should get priority — especially when Tsubaki's already getting a flood of live footage pushed on them that didn't even air on Hello! Station.
So they're not pushing it, then.
Typical move for this garbage agency, though.
Not releasing it because they lack confidence it'll pull numbers — that's still a passive kind of favoritism, done so as not to embarrass them.
Funny, since it seems like a song deliberately built for TikTok, yet no MV.
For Juice=Juice, live footage does better than a half-baked MV anyway.
It doesn't have to be an MV to count as pushing it — but Ai-Un-En-On doesn't even have live footage.
They're probably not releasing it because they're not confident it'll take off — because they figure there aren't enough fans out there to drive it up.
Whether it takes off is beside the point — 1,000 views beats zero, and it'd probably hit 100-200k at least. Not even trying to sell it is the real problem.
They should be ashamed of being a group nobody even bothers trying to sell.
They upload the crappy song's video but not this one? Are they stupid?
If you're going to bash Kurakura, get out of the Wolf (a hardcore-fan subforum on 5ch).
Ku-ra-ku-raaa-Climaaax!
So lame, lol.
Nobody's bashing Kurakura here.
We're just saying it's a waste that Ai-u-e-o isn't getting the same treatment.
https://imgur.com/i0g9CzN.jpeg
Classic move — cherry-picking only the clips that did well.
Then what is Ai=Un+En+On, huh?
[Ai=Un+En+On] Juice=Juice's Matsunaga Ria: "I'm happy that in Juice=Juice, any bond we make once keeps on continuing, no matter what."
https://kizuna.5ch.io/test/read.cgi/morningcoffee/1789019307/
The opening line is 'kawaii ko-chan' (cutie-pie) — strong hook right there.
Background and Key Points
At Hello! Project, the call on whether to release an MV or official live footage for a given song seems to be left entirely to the agency’s discretion, with potential for TikTok spread apparently one factor weighed in that decision. In this case, fans reacted to the fact that Juice=Juice’s “Ai=Un+En+On” is spreading organically among underground idols and influencers, yet is getting almost no official support. Within the thread, many compared this to the treatment given to fellow Hello! Project group Tsubaki Factory’s “Kurakura☆Climax,” with the discussion zeroing in on an uneven allocation of promotional resources between groups — an otherwise opaque part of the agency’s decision-making that fans rarely get a window into.
*This article is excerpted and summarized from the 5ch (Hello! Project board) thread “I Wanted Ai-u-e-o More Than Kurakura.”
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