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The story
The announcement of Nintendo’s new-releases program “Nintendo Direct” failed to reach #1 on X’s trending topics, sparking discussion on the Geha board (5ch’s gaming hardware/industry forum). The previous two Nintendo Direct announcements reportedly hit #1, so this miss drew surprised reactions. Opinions split over the cause: some argued attention was split with the simultaneously announced “The Legend of Zelda” Direct, while others pointed to fading interest itself, as symbolized by reports of Switch 2 price cuts and fire-sale discounting. The debate escalated further when users brought out data comparing official X post engagement numbers to the previous year’s.
What people said
https://krsw.5ch.io/test/read.cgi/ghard/1788514426/
Yahoo (lol)
They're both Nintendo Directs anyway
It's not like this turned into some "crappy State of Play Direct" fiasco lol 😂
No wonder the Nintendo fanboys were quiet
So the Nintendo fanboys were secretly seething, huh lol
So lame
The Switch 2 Splatoon bundle isn't selling at all — stores everywhere are slashing prices and dumping stock
https://imgur.com/P9Swbsu.jpeg
https://imgur.com/gacpOB7.jpeg
Even Edion's shelves are piled high and not moving at all
https://imgur.com/nGyPXYv.jpeg
↓
Today
What are they gonna do with this mountain of junk
More than 12 hours later and it's still stuck at 615 units?! 😭
Lol
It was supposed to sell steadily over time, so what happened?
the repost and like counts are about the same, so it doesn't really look like a problem to me
https://x.com/nintendo/status/1965762995046555674
https://x.com/nintendo/status/2095874593596776864
Nintendo's still got it, huh
The impression counts are completely different, but likes and reposts are about the same?
Oh… (I see what's going on)
Re: #73 is comparing last year's announcement post to this year's
Oh it happened alright — during the State of Play broadcast it was losing to a Pokémon music video
You don't even know there are tracking sites for this?
You'd want to forget it too — a broadcast whose announcement only hit #20 on trends and lost to a Pokémon MV during the actual stream is pretty pathetic
It's dropped by half…😭
2026.09.03 22:00
Switch2 / 22,265 units
Reality is cruel
What a lame excuse
Background and Key Points of Debate
The announcement of a new Nintendo Direct had reportedly hit #1 on X’s trending topics for two consecutive prior occasions, so this time’s failure to do so was treated as an “anomaly” worth discussing. The debate centered on two main points: one camp argued attention was simply split with the “Legend of Zelda” Direct announced the same day, while the other argued the real issue was declining interest itself, as symbolized by reports of Switch 2 price cuts, fire-sale discounting, and sagging weekly sales figures. Some posts compared like and repost counts on the official X post to the equivalent announcement from the same period last year, but differences in follower count and impressions between the two periods make a simple comparison risky. It’s also worth noting that “#1 on trends” isn’t an official metric — it comes from unofficial rankings compiled by volunteer-run tracking sites, which is worth keeping in mind when reading the numbers.
*This article is excerpted and summarized from the 5ch (Hardware/Industry (Geha)) thread “[Sad News] Nintendo Direct Announcement Ends Without Hitting #1 on X Trends“.
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