Endo Ayakari Is Kudo Yua’s Second Cousin — 5ch: ‘If It Were Nepotism, That’d Be Slander’

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The story

On the Hello! Project board, it became a hot topic that Juice=Juice’s Endo Ayakari and Kobushi Factory/ANGERME’s Kudo Yua (nicknamed “Tako”) are “second cousins” (hatoko). The thread started out with suspicion that “she failed auditions for three years straight, so this must be a nepotism hire,” but that suspicion was shot down once it came out that Endo had no relationship with Kudo before joining, and only learned about the family connection after becoming a member. Replies went on to point out that Okai Chisato and Okai Asuna are sisters, and Yajima Maimi and Takeuchi Akari are cousins, with many commenters expressing surprise at just how wide Hello! Project’s web of relatives runs.

What people said

1AnonymousNov 11, 2026 12:35
Okay, this is genuinely shocking
7AnonymousNov 11, 2026 12:39
Juice=Juice: the group people will pull any string to get into
8AnonymousNov 11, 2026 12:39
Three whole years
and people kept asking
"what kind of hire is this?"
"what kind of girl is she?"
well, if it's nepotism, that finally makes sense
9AnonymousNov 11, 2026 12:40
Were you hibernating for the past year or two or something?
10AnonymousNov 11, 2026 12:41
Huh? I seriously don't know anything outside of Morning Musume ("Mōmu") stuff, so I had no clue 😳
Cousin? Second cousin? Niece?
12AnonymousNov 11, 2026 12:43
Re: #10
It's a second cousin (hatoko).
What's with saying "Mōmu"?
You're the one who started this thread, aren't you?
11AnonymousNov 11, 2026 12:42
Even Kudo didn't know about it, so calling it nepotism is basically slander.
The agency should sue over this.
13AnonymousNov 11, 2026 12:44
Her "Reiwa-era Wonyoung" image (comparing her to K-pop star Jang Wonyoung) finally started catching on recently, but it fizzled out once her Ken-min SHOW appearance (a TV show spotlighting regional quirks) and Instagram launch both flopped
16AnonymousNov 11, 2026 12:45
Re: #13
That "image" thing is just your own fantasy
14AnonymousNov 11, 2026 12:44
What kind of hire? Obviously a looks-based hire.
https://pbs.twimg.com/media/HWxkGFiboAAYrNb.jpg
15AnonymousNov 11, 2026 12:44
Apparently Endo looked up to Kudo as a role model,
but they barely kept in touch as relatives — Kudo only
found out about it after Endo had already joined
18AnonymousNov 11, 2026 12:45
I think the whole "Wonyoung" comparison only ever came from that off-shoulder outfit campaign
The people saying it just vanished overnight, didn't they
and the creepy old "wolf" fans (slang for older guys fixated on young idols) obsessed with Enaka disappeared too
19AnonymousNov 11, 2026 12:45
Anyway

super-skilled but uuugly
skilled and cute
no skill, uuugly
skilled, uuugly
skilled, uuugly
no skill, uuugly
no skill but cute
no skill, uuugly
no skill, uuugly
skilled and cute
no skill, uuugly

(using the old idol-forum "skill vs. looks" meme)
that's the kind of group this is
22AnonymousNov 11, 2026 12:46
Re: #19
Uuugly, uuugly
21AnonymousNov 11, 2026 12:46
If she wrote on her resume that she's related to Kudo, or mentioned it in the interview, that'd be nepotism for sure
24AnonymousNov 11, 2026 12:46
They started from the same line as Shimo-san (a fellow member's nickname), but the gap in self-promotion skills ended up being brutal
25AnonymousNov 11, 2026 12:46
No, seriously, I don't know anything outside of Morning Musume
I actually know more about Johnny's (the male idol agency) than this
29AnonymousNov 11, 2026 12:47
There's no way Kudo has the pull to influence hiring decisions
30AnonymousNov 11, 2026 12:47
What if she didn't mention it when she failed the audition, but only brought it up in the interview after she passed?
36AnonymousNov 11, 2026 12:49
Re: #30
Aren't there probably plenty of people like that already?
Endo wasn't this "chin-idol"-looking (slang for idols known for a strong jawline) when she joined anyway,
so I thought it was a fair call
31AnonymousNov 11, 2026 12:47
Haven't seen that creepy, old-fan-smelling "Enaka" nickname that echoes the old "Enkumi"-style nicknaming lately either
34AnonymousNov 11, 2026 12:49
Okai Chisato & Okai Asuna — sisters
Yajima Maimi & Takeuchi Akari — cousins
Kudo Yua & Endo Ayakari — second cousins
35AnonymousNov 11, 2026 12:49
Could it be that their family homes are close by too?
39AnonymousNov 11, 2026 12:50
Re: #35
No, they're so distant from each other she barely even remembers it
44AnonymousNov 11, 2026 12:53
Re: #39
I see
I've also only got two second cousins I actually know of myself (well, they're celebrities, so it's just me knowing about them one-sidedly)
38AnonymousNov 11, 2026 12:50
She went straight from being an ordinary person into the group, after all
Both her and Sakurai — this audition batch is just way too fishy
41AnonymousNov 11, 2026 12:51
Tako-chan (Kudo's nickname) played dumb when Ringo joined too
45AnonymousNov 11, 2026 12:53
Re: #41
No, she said she genuinely didn't notice at the time
They'd only met once, back when they were little kids
48AnonymousNov 11, 2026 12:54
Re: #44
Apparently that's exactly what made her look up to Kudo and aim to follow in her footsteps
54AnonymousNov 11, 2026 12:55
Re: #48
Ahh I see! That's a really easy-to-follow comparison
I get it now!!
64AnonymousNov 11, 2026 13:04
Re: #59
Even when I asked an AI about "the grandchild of a sibling in faith," it didn't come up with an answer like this
65AnonymousNov 11, 2026 13:05
Re: #64
"The grandchild of a brother in faith"

I tried googling this to track down the original tweet, and this is what came up

Background and Key Points of This Discussion

A “second cousin” (hatoko) relationship — tracing back through cousins at the grandparent generation — is one step more distant than first cousins, and legally counts as a sixth-degree relative in Japan. Within the Hello! Project family of groups, there have been earlier cases where members turned out to be relatives only after the fact, such as sisters Okai Chisato and Okai Asuna, or cousins Yajima Maimi and Takeuchi Akari. This time, Kudo Yua and Endo Ayakari join that same lineage. What divided the thread was whether the “nepotism hire” suspicion actually held up — information emerged showing Endo had no prior relationship with Kudo before joining and only learned of the connection afterward, which led the thread to largely dismiss the suspicion. A point readers can easily get wrong is assuming “being relatives” automatically means “getting an advantage in hiring,” but given that the two were essentially strangers to each other, a coincidental blood relation and a nepotism hire turn out to be two very different things.

*This article is excerpted and summarized from the 5ch (Hello! Project board) thread “Wait, hold on! Is Endo actually related to Kudo “Tako”?“

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