Only 30% of Japanese Know Narazuke Pickles, But 60% of Those Who’ve Tried Them Say They’re Delicious — 5ch Is Split

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The story

According to a survey by Maidona News, only about 30% of respondents said they “know narazuke well,” revealing that this pickle is surprisingly less well-known than you’d expect. On the other hand, among those who have actually eaten it, about 60% answered that it was “delicious” — meaning that despite its low name recognition, the reviews aren’t bad at all. This gap between awareness and appreciation became a hot topic on 5ch as well, with the discussion expanding to cover likes and dislikes of the distinctive sake-lees flavor, confusion with other types of pickles, and even its connection to breathalyzer tests.

Survey period: September 8 – September 15, 2026

[Do You Know Narazuke?] “I Know It Well” at 30%… About 60% of Those Who’ve Eaten It Say “It Was Delicious” | Maidona News

2026.10.07 (Wed) Maidona News Editorial Desk

Source: maidonanews.jp / Original article here

What people said

3AnonymousOct 7, 2026 18:36
How about some bubuzuke? (a classic Kyoto saying that's actually a polite hint it's time for guests to leave)
95AnonymousOct 7, 2026 19:03
Pickled venison, huh…

Re: #3
Pickled Beelzebub, huh… (a pun — "bubuzuke" sounds like "Beelzebub" in Japanese)
11AnonymousOct 7, 2026 18:39
Something I don't even remember eating.
Seriously doubt it's actually that tasty.
Just leave it on restaurant tables or in bento boxes.
Unless you're trying to hide it, I guess…
59AnonymousOct 7, 2026 18:51
Re: #11
It's in high-end bento boxes, like makunouchi!
16AnonymousOct 7, 2026 18:40
Wasn't this used as an excuse during breathalyzer tests? Though they always saw through it.
192AnonymousOct 7, 2026 20:09
Re: #16
Apparently the police ran human trials on that — testing people with high, low, and average alcohol tolerance to see what reading you get per amount eaten — so they already have the data, and that excuse doesn't fly.
25AnonymousOct 7, 2026 18:42
Most of what's pickled is melon, but you'll also see cucumber, watermelon, and eggplant versions at souvenir shops. Specialty stores seem to have even more unusual varieties.
210AnonymousOct 7, 2026 20:24
Re: #25
Isn't it basically burdock root and Moriguchi daikon?
34AnonymousOct 7, 2026 18:46
I like booze, but I don't like narazuke.
139AnonymousOct 7, 2026 19:21
Re: #34
Opposite for me — I don't like booze, but I do like narazuke.
35AnonymousOct 7, 2026 18:46
People from Kanto only accept flavors they already know. No curiosity for unfamiliar tastes. That's why their food culture never developed.
78AnonymousOct 7, 2026 18:59
Re: #35
Narazuke actually feels more like a Kanto food to me, honestly — that eccentric, shallow vibe it has.
38AnonymousOct 7, 2026 18:47
Do you have narazuke?

Sorry, we don't carry that here — this is Kyoto, after all.
41AnonymousOct 7, 2026 18:48
I wonder if you could make ochazuke (tea poured over rice) out of it.
52AnonymousOct 7, 2026 18:50
Seems like it'd go well with cream cheese.
125AnonymousOct 7, 2026 19:15
No way 60% actually said it was delicious.
40AnonymousOct 7, 2026 18:48
30% of Japanese people can barely drink at all — one cup (180ml) of sake and they feel sick.
30% of Japanese people have low tolerance — one cup and they're flushed with a racing heart.
30% of Japanese people have high tolerance — five beers or chuhai and they're still in good spirits.
10% of Japanese people are bottomless pits — downing a full bottle of sake overnight or several bottles of wine.

So roughly half finding narazuke delicious checks out.
74AnonymousOct 7, 2026 18:56
Re: #40
I can drink endlessly, but narazuke still tastes bad.

It's a pickle nobody asked for — all that effort just to make something unpleasant. Chop it up for ochazuke or process it and it adds a nice accent, but eaten plain it's bad.
42AnonymousOct 7, 2026 18:48
Thought it was gross when I was young, but surprisingly it's grown on me with age.
77AnonymousOct 7, 2026 18:58
It's strange that there's no narazuke-flavored onigiri.
98AnonymousOct 7, 2026 19:03
Re: #77
That's because it doesn't go with rice, lol
86AnonymousOct 7, 2026 19:01
There's a knockoff of narazuke near my place called Konan-zuke.
152AnonymousOct 7, 2026 19:30
Re: #86
You must be from Nada Ward in Kobe.
90AnonymousOct 7, 2026 19:02
The narazuke in keihan (Amami-style chicken and rice soup) is insanely good — it exists just for keihan.
135AnonymousOct 7, 2026 19:20
Re: #90
I figured nobody would know keihan so I didn't mention it, but there's someone else who gets it. The mainland doesn't have pickled papaya, so this is a substitute, but it's the best.
93AnonymousOct 7, 2026 19:03
Kakinoha-zushi (persimmon-leaf sushi) isn't tasty either — Nara has no good food.
104AnonymousOct 7, 2026 19:05
Re: #93
Yeah, not tasty lol. Maybe because it's a preserved food? lol Eating it plain just feels like a waste of good salmon. And it's sour.
119AnonymousOct 7, 2026 19:12
No way, narazuke is good. It's a flavor you come to appreciate as an adult.
124AnonymousOct 7, 2026 19:14
Re: #119
I've only eaten it as a kid, but I only remember it being delicious.
138AnonymousOct 7, 2026 19:20
Re: #1
If only 30% know it and 60% of those rate it highly, doesn't that mean under 20% overall think it's delicious?
142AnonymousOct 7, 2026 19:22
Re: #138
But the low ratings are only 10%.
147AnonymousOct 7, 2026 19:26
149AnonymousOct 7, 2026 19:28
I once had someone buy me narazuke from a famous shop. It was recommended by a Tenri University student. It was incredibly delicious — I had no idea narazuke could taste this good. Completely different from any narazuke I'd had before. But I forgot the name of the shop — I was told 'you'll know it, it's famous.'
173AnonymousOct 7, 2026 19:47
Re: #149
Maybe Imanishi Honten or Yamazakiya?
198AnonymousOct 7, 2026 20:12
Could it be that gross white sticky stuff? Smells awful too, the worst.

I feel like I saw it on a school trip to Kyoto and Nara.
201AnonymousOct 7, 2026 20:14
Re: #198
Are you talking about senmaizuke?
205AnonymousOct 7, 2026 20:20
Re: #198
Bettarazuke? Narazuke is brown.
203AnonymousOct 7, 2026 20:18
To-ichi, to-ichi, eleven narazuke— (sounds like an old nonsense jingle/chant; meaning unclear)
208AnonymousOct 7, 2026 20:22
Narazuke paired with cheese is the ultimate drinking snack. Bought a ton of it at a Nara shopping arcade decked out with monkey charms (the "migawari-zaru" talismans hung from eaves in Naramachi), but ate it all right away.

Re: #203
Brings back memories.
213AnonymousOct 7, 2026 20:27
When you ask what narazuke actually is, I don't really get it. Why does it turn brown from being pickled in sake lees?
219AnonymousOct 7, 2026 20:31
Re: #213
Maillard reaction.

Background and Key Points of This Discussion

Narazuke is a local pickle from Nara Prefecture, made by burying white melon, cucumber, Moriguchi daikon, and other vegetables in sake lees for a long period. Because the alcohol in the lees remains in the finished product, even a small amount can cause alcohol to register on a breathalyzer — a point raised in the thread as “it gets used as an excuse during drunk-driving checks,” though some pointed out that police reportedly have data linking the amount eaten to the resulting reading. Another point of discussion was how easily narazuke gets confused with similar-looking pickles made by comparable methods, such as senmaizuke, bettarazuke, and Konan-zuke, with several replies in the thread pointing out the differences. As for why opinions are so divided, multiple posters noted that the distinctive sake-lees flavor and deep color can be off-putting as a child but grow on you with age — and the gap between low awareness and high approval is likely due to narazuke being a preserved food that people simply don’t eat very often.

*This article is excerpted and summarized from the 5ch (News Express+) thread “[Do You Know Narazuke?] “I Know It Well” at 30%… About 60% of Those Who’ve Eaten It Say “It Was Delicious”.”

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