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The story
It was announced that “Moré! Mi Amore,” the song Juice=Juice released in October 2025, has surpassed roughly 900 million combined plays across social media, and a thread went up alongside news of the group’s new Nippon Broadcasting show “Juice=Juice Juicy Talk,” premiering October 4. While some posters genuinely celebrated the milestone, skepticism about the “total social media plays” metric itself stood out, with commenters pointing out that the actual Spotify play count sits at just 5.53 million and suggesting that most of the total likely comes from fan-made cover/dance videos. The discussion also spilled over into talk of a fan survey ranking artists for a possible Kōhaku Uta Gassen (Japan’s New Year’s Eve music special) appearance.
Juice=Juice’s first-ever regular Nippon Broadcasting show, “Juice=Juice Juicy Talk,” premieres October 4!
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Juice=Juice’s song “Moré! Mi Amore,” released in October 2025, became a talking point for its catchy choreography and powerhouse performances, and has now surpassed roughly 900 million combined plays across social media. Having sparked a “Moré Mi” craze, the group has gone on to appear on numerous TV programs, music festivals, and commercials.
Source: prti / Original article here
What people said
but hitting a billion still adds some serious cachet.
Keep cherishing 'Moré Mi' going forward.
You can't tell what's good about it?
Your taste is as rotten as the Hello! Project staffer who'd bury this as a B-side lol
Who's putting out these numbers?
Better ask K-pop or =LOVE (Equal Love) about that.
Now that's a number you can actually trust.
There's no independent verification, but there is a source.
Compared to Hello! Project's hit songs over the past few decades.
Hello! Project's old hits obviously never had social media metrics to begin with, so this is a one-of-a-kind song that just can't be compared to its predecessors.
On Spotify it's actually got more plays than 'LOVE Machine' or 'Renai Revolution 21' (classic Morning Musume hits).
Never heard of it.
What matters is total streaming plays
Has it even cracked 100 million there?
Monaki's viral hit only gets about the same number of Spotify plays as 'Moré Mi,' but it's unquestionably treated as a hit song, so I don't think streaming numbers get weighted that heavily
Of course, more is always better though.
In reality there are tons of people out there who know nothing about the original Juice=Juice.
If it's spreading that widely as background-music material given that kind of melody, that's actually impressive in its own right.
Even throw in TikTok and Spotify — the easiest platforms to game for numbers — and it still doesn't hit 100 million.
On TikTok, Juice=Juice's official account can rack up hundreds of thousands or even millions of views with just one post.
'Total TikTok plays' doesn't mean what you think it means.
Even M!LK has never hit 10 billion with a single song.
Back in the day, even mid-run Tokimeki Sendenbu was easily pulling 6 billion, and the Kawaii Lab crew clears that number with room to spare too
#2 =LOVE
#6 iLIFE!
#7 Cutie Street
#9 HANA
#10 Fruits Zipper
#11 Keyakizaka
#12 ME:I
#13 Juice=Juice
#15 Nogizaka
#19 Cho Tokimeki Sendenbu
That's where female idol popularity actually stands right now
For Juice=Juice to make Kōhaku, they'd need numbers on the level of last year's 'Baibai FIGHT!'
Isn't this different from the results of the X (Twitter) survey?
Yafu again, I bet?
That's far ahead of other Hello! Project groups
but absolutely tiny next to other popular idol acts.
Background and Points of Debate
“Total social media plays” is a figure that adds together view/play counts across multiple platforms — TV, TikTok, YouTube, Spotify, and more — and it’s a metric record labels frequently use in promotional materials. As pointed out in the thread, this combined total also includes plays from cover/dance videos of the “Moré Mi” choreography posted by fans and other celebrities, so it doesn’t necessarily reflect awareness of the original Juice=Juice one-to-one. In fact, posters in the thread noted that the official Spotify play count sits at just 5.53 million — a full order of magnitude below what you’d expect from a genuine TikTok trending hit. The thread was split on how to read the sheer size of the “900 million” figure, with some praising the achievement itself and others arguing it’s ultimately just a number used for added prestige, given the nature of the metric. The topic of Kōhaku selection also came up, but that referred to a separate fan survey — it’s worth noting there’s no direct causal link between that and passing 900 million plays.
*This article is compiled as an excerpt and summary of the 5ch (Hello! Project) thread “[Breaking] Juice=Juice’s “Moré! Mi Amore” Total Social Media Plays Surpass 900 Million wwwwwwwwwwwwwwwwwwwwwwwwwwwwww.”
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