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The story
On September 28, Kura Sushi announced that it had discovered misconduct by an employee during its “Chiikawa” collaboration campaign, which had been running since August. The company said it would cancel the campaign, pursue legal action, and overhaul its prize management and distribution systems entirely. The problem of prizes leaking onto flea-market apps like Mercari had already been flagged before this collaboration. On the thread, opinions clashed: some called for the offending employee’s name to be made public, others took a cooler view (“even if they publish it, employees will just close ranks and cover for each other”), and still others argued that “it’s Mercari, not Kura Sushi, that needs to fix this.”
On September 28, Kura Sushi posted a notice on its official website titled “On Strengthening Management Systems During Collaboration Campaigns.”
Regarding the “Chiikawa” collaboration campaign it had been running since August, Kura Sushi stated that “misconduct by an employee has come to light” and cancelled the campaign. The company said it would take strict legal action against those involved while carrying out a fundamental review of its internal management systems.
According to the announcement, the company will thoroughly review the entire process for managing prizes during collaboration campaigns — including in-store management and operations as well as logistics and distribution — in order to build a strict system that prevents any improper handling going forward.
Source: news.yahoo.co.jp / Original article here
What people said
Yeah, exactly… using gacha to lure in customers is just asking for trouble. They should put that effort into beating other chains on taste instead.
They won't be forgiven unless they actually press charges against the employee who stole the stuff.
Hand out proper punishment first, then talk.
Even if they publish something like "we imposed such-and-such penalty on the identified employee,"
you just know people like Re: #8 will start arguing over whether it's too harsh or too light.
On Twitter there are apparently several part-timers claiming to be "store manager," so maybe just making sure the person in charge is an actual full-time employee would fix a lot of this?
Wait, hasn't the employee responsible not even been identified yet?
And the old days were so much better?
A clear file folder for 3,000 yen should be about the limit.
Honestly some mystery toy with an original character that nobody even knows how to play with would be fine.
would probably be the way to go.
All I can picture is people ordering a ton, not eating any of it, and it all getting thrown away — and then that blowing up online all over again.
I recall a nuisance customer actually getting arrested 🤔
That double standard is pretty unfair.
It's a lot like trouble at schools.
If a student commits a crime it's an instant arrest, but when a teacher's the offender it stops at some watered-down punishment.
I bet this had been going on for ages.
Depending on the collab, they probably made more off this than their actual paycheck.
With no real punishment, theft-and-resale is only going to increase.
Whoever does it wins.
Why's that, I wonder?
Lol, "mystery toy."
Used to see those as freebies all the time back in the day.
Kids have such wild imaginations, they'll play with literally anything.
This blew up because of the Chiikawa collab,
but it was already a mess before that —
even sushi covers like these were being listed all over the stolen-goods marketplace known as Mercari.
and stop doing it.
I've seen the people doing this stuff up close —
it just makes employees band together, which only makes it harder to catch.
They'll do it again at the next collab too.
That only works on the assumption the other employees are decent people — this case shows that assumption no longer holds, which makes it extra troublesome.
It's a business.
Making money.
Freedom.
Background and Key Points of This Story
The problem of prize reselling isn’t unique to this Chiikawa collaboration — it’s been flagged as a structural issue for some time at restaurant chains that run lottery- or gacha-style promotions. Since reselling on flea-market apps isn’t illegal in itself, companies’ countermeasures are largely limited to reviewing in-store management and distribution processes. Opinions on the thread split over where the real fix should come from: some called for deterrence through publishing the offending employee’s name, while others countered that “even if it’s published, it’ll just get covered up organizationally.” There was also disagreement over whether responsibility lies with Kura Sushi or with tighter regulation of the flea-market platforms where the resales happen. Note that this announcement only outlines a policy of strengthened management — it does not disclose specific disciplinary action against the employee involved or the scale of the damage.
*This article is compiled from excerpts and a summary of the 5ch (Breaking News+) thread “Kura Sushi Strengthens Management of Collaboration Campaign Prizes.”
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