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The story
FamilyMart’s new TV commercial featuring American singer Lady Gaga, titled “Want to Work at FamilyMart?,” began airing on September 25. The convenience store chain, which marked its 45th anniversary this September, said it tapped Gaga as campaign ambassador to symbolize its effort to build a workplace where everyone can be themselves. In the ad, Gaga names sushi as well as traditional “soba” noodles among her favorite Japanese foods. On 5ch, reactions ranged from debates over how to properly eat soba to comparisons with the company’s earlier commercial featuring Shohei Ohtani, with opinions on the ad itself split between approval and a sense of unease.
9/25 (Fri) 13:05
FamilyMart Co.’s new TV commercial featuring American singer Lady Gaga, titled “Want to Work at FamilyMart?,” will begin airing on the 25th.
FamilyMart marked its 45th anniversary this September and is rolling out a new staff-recruitment campaign. It tapped Lady Gaga as the campaign’s ambassador to symbolize its push to respect each individual’s personality and build a workplace where everyone can be themselves.
Source: news.yahoo.co.jp / Original article here
What people said
Maybe someone like Aimyon?
As a solo act, maybe like Aimyon + Ado + Hikaru Utada all rolled into one
Just a rough guess though
More like Namie Amuro if she went all-out with outrageous fashion — she can dance too
Put that appearance money back into consumers' pockets
They did give discounts whenever Ohtani hit a homer or got the win
Then again, his stats lately…
The look is cool though
Apparently she has a Shiba Inu
Seems like it'd land well with the health-conscious crowd
Depends on whether you let the croquette soak up the broth or serve it on a separate plate
It's weird because he hasn't had his hair that short in years
I recall that caused a big stir a few years back.
Kind of like when Michael Jackson visited Bic Camera
The soba stand on the Keikyu platform was really good… you could even choose Kansai-style broth (´・ω・｀)
UK: Amy Winehouse
Japan: ?
Replying to myself, but maybe someone like Onitsuka Chihiro?
Are they picking these based on the CEO's or execs' personal taste?
Apparently the casting decisions are made by the execs at parent company Itochu Corporation
Background and Talking Points
FamilyMart marked its 45th anniversary this September and brought in Gaga aiming to promote a workplace where diverse people can be themselves. The chain has previously run ads featuring Shohei Ohtani, and the thread saw comparisons to that past campaign — including comments like “it flopped with Ohtani too” — alongside criticism that the money companies spend on celebrity endorsements never comes back to consumers. One post claimed the casting decisions were “made by executives at parent company Itochu Corporation,” though the article could not confirm whether this is true. Unverified rumors about overseas celebrities also tend to spread easily, and since this thread included claims without clear sourcing, those were excluded here. Opinions on the ad itself were split between those calling it “cool” and those expressing discomfort with things like the soba-eating scene or the “work at FamilyMart” premise — a mixed reception suggesting that ads featuring foreign celebrities don’t land the same way with everyone.
※This article is excerpted and summarized from the 5ch (Geinou/Sports News+) thread “Lady Gaga Stars in FamilyMart’s New TV Commercial, Reveals Favorite Japanese Food: “I Love Sushi, But I Really Love Traditional Soba Too”.”
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