NHK Spotlights Masataka Itsumi’s 1993 “Cancer Announcement” Press Conference — 5ch: ‘His Last Words Were “The Answer Is Number 3″‘

From our other sites

The story

NHK’s “Videos of the Century: Butterfly Effect” aired footage on the 14th of the 1993 press conference where newscaster Masataka Itsumi (who died at 48) announced his cancer diagnosis. The segment frames the conference as having “greatly shaken public consciousness.” On 5ch’s Entertainment/Sports News Flash+ thread, the discussion went well beyond a simple obituary, covering shock at how young 48 was to die, debate over why his cancer-ravaged appearance looked older than his real age, and anecdotes about Fuji TV’s momentum at the time and its stars.

NHK’s “Videos of the Century” Revisits Masataka Itsumi’s “Cancer Announcement” Press Conference From 33 Years Ago — Showed a Fighting Spirit That “Greatly Shook Public Consciousness”

The July 14 broadcast of NHK’s “Videos of the Century: Butterfly Effect” (airing 10:00 PM) delivered a feature titled “Cancer: The Fight Against Humanity’s Greatest Enemy.”

It included footage from September 1993 of Masataka Itsumi (who died at 48) saying, “The name of the disease I’m currently afflicted with is cancer” — a press conference that shocked the entire nation.

Source: news.yahoo.co.jp / Original article here

What people said

4AnonymousSep 15, 2026 08:00
Itsumi dying at 48 and Yassan at 51 is really shocking.
I always pictured them way older than that.
21AnonymousSep 15, 2026 08:07
Re: #4
Yujiro Ishihara and Hibari Misora also died younger than Kimutaku (Takuya Kimura) is now.
8AnonymousSep 15, 2026 08:01
Once you hit 50, is it worth getting cancer insurance?
32AnonymousSep 15, 2026 08:13
Re: #8
When I looked into my family's history of illness, I figured — unless you go through an agent to get covered, your time's probably up before it'd even pay out.
12AnonymousSep 15, 2026 08:04
I remember Itsumi being about the only one back then who could smoothly handle Beat Takeshi, Sanma, and Tamori all at once.
30AnonymousSep 15, 2026 08:12
Re: #12
The day he died was actually the recording day for that legendary golf match, wasn't it.
16AnonymousSep 15, 2026 08:06
Who's the better announcer, him or Azumi?
37AnonymousSep 15, 2026 08:16
Re: #16
Well, Itsumi, probably. But among today's active announcers, Azumi's the only one who's on Itsumi's level. Hatori and Miyane don't come close.
39AnonymousSep 15, 2026 08:18
Re: #37
Well, the number of people watching TV at all has cratered, so an announcer's value has cratered right along with it.
25AnonymousSep 15, 2026 08:11
48?!
He looked like he was well into his 50s.
34AnonymousSep 15, 2026 08:13
Wasn't his last words, half-conscious on his hospital bed, "The answer is number 3"? An emcee to the very end.
45AnonymousSep 15, 2026 08:21
Re: #34
'Now then, everyone, let's think it over~' (his famous quiz-show catchphrase)
36AnonymousSep 15, 2026 08:15
He only looks older because he's gaunt from the cancer and it's a black-and-white photo. Full head of hair — plenty young.
38AnonymousSep 15, 2026 08:17
Looking back, why did people in that era feel the need to go out of their way and announce having cancer in front of reporters? Whenever anything happened, they'd hold a press conference in front of a gold folding screen — kind of ridiculous.
40AnonymousSep 15, 2026 08:18
Re: #38
TV had real power back in the Showa era. And this was Fuji TV in its most full-of-itself period, too.

Re: #36
>black-and-white photo
What are you even talking about.
47AnonymousSep 15, 2026 08:21
Re: #40
It's a mystery why a serious, straight-laced guy like Itsumi ended up at Fuji TV of all places. Maybe he got rejected elsewhere and Fuji was the fallback? He was so into it on variety shows — maybe he wasn't as stiff as he looked, or maybe Fuji just rubbed off on him.
67AnonymousSep 15, 2026 08:31
Re: #40
Just so you know, 1993, the year Itsumi died, was Heisei 5.
42AnonymousSep 15, 2026 08:19
Masahiko Tsugawa reportedly sat in on Itsumi's surgery. The story goes he begged a doctor he knew to let him watch, wanting it as reference for an acting role — and when Beat Takeshi found out, he was furious.
53AnonymousSep 15, 2026 08:26
Re: #42
Takeshi and Tsugawa were always needling each other — so that's why.
52AnonymousSep 15, 2026 08:25
I catch this show once in a while, but stuff like "the Pacific War in 4K" clearly shows they're running out of material — honestly the whole war angle has been wrung dry by now. They've been at it for 80 years straight, after all.
57AnonymousSep 15, 2026 08:28
Re: #52
The generation that actually fought in the war has basically died out. They'd be pushing 100 now, so almost none are left. Even people who just remember the air raids would be around 85.
56AnonymousSep 15, 2026 08:27
Re: #47
Fuji TV was originally a network big on educational programming — Hirake! Ponkikki, Pinpon Pan, World Masterpiece Theater, all that. Beat Takeshi and Akashiya Sanma's 'Oretachi Hyokinzoku' might be the biggest cancer that tore all that down.
63AnonymousSep 15, 2026 08:30
Re: #56
'Heisei Education Committee' was Fuji too. Takeshi and Itsumi made a great duo.
66AnonymousSep 15, 2026 08:31
I rewatch the press conference sometimes — apparently Itsumi's younger brother died of the same disease a few years before him, while their parents were reportedly still alive. Both sons lost to cancer.
87AnonymousSep 15, 2026 08:39
Re: #66
Well, H. pylori spreads through a mother's saliva, so…
69AnonymousSep 15, 2026 08:32
Just a rumor, but apparently there was a plan for Fuji TV to install Itsumi as anchor of a news program to go head-to-head against News Station in the same slot. If that had actually happened, TV history might look different today.
81AnonymousSep 15, 2026 08:36
Re: #69
If Itsumi had taken down News Station, maybe Japan wouldn't have spiraled into that recession mindset driven by Hiroshi Kume's nasty remarks and doom-laden production choices.
76AnonymousSep 15, 2026 08:35
Fuji TV was insanely fun to watch back in those days.
83AnonymousSep 15, 2026 08:37
Re: #76
He was ridiculously good at it, lol.
78AnonymousSep 15, 2026 08:35
I never had a great impression of him using the public airwaves for something so personal, honestly. And building an expensive house as a freelancer, banking on future income, was a huge mistake. Didn't he have insurance?
80AnonymousSep 15, 2026 08:36
Re: #78
Doesn't the loan get wiped out when you die?
108AnonymousSep 15, 2026 08:50
Re: #78
But given that it ended up greatly shaking public awareness and triggered a surge in people getting cancer screenings, you could say that even though it was one individual's personal announcement, it carried real public value.
93AnonymousSep 15, 2026 08:43
Japan's the only place where cancer patients keep increasing. The government should officially pin down why.
97AnonymousSep 15, 2026 08:46
Re: #93
Isn't it just that the at-risk age bracket is peaking right now? The baby boomers are in their mid-70s.
100AnonymousSep 15, 2026 08:46
Re: #93
It's not actually increasing. It just looks that way because of the aging population.

Background and Key Points of This Topic

Masataka Itsumi’s 1993 press conference is remembered as a trailblazing moment when a public figure disclosed his own diagnosis on camera, and it’s also credited with later boosting cancer-screening rates. The thread split over whether it was appropriate to use public airwaves for a personal medical announcement, with critical voices (post 78) pitted against those defending it as ultimately serving a social purpose (post 108). There was also surprise that he “looked older than 48,” which posters in the thread clarified was mainly down to him being gaunt from illness rather than the photo being black-and-white (posts 36→40). Anecdotes about Fuji TV’s momentum at the time, plus its relationships with contemporaries like Takeshi and Sanma, also came up — making this more than just an obituary, but a look back at late-Showa TV culture that a straightforward segment recap alone wouldn’t convey.

*This article is excerpted and summarized from the 5ch (Entertainment/Sports News Flash+) thread “[TV] NHK’s ‘Videos of the Century’ Revisits Masataka Itsumi’s “Cancer Announcement” Press Conference From 33 Years Ago — Showed a Fighting Spirit That “Greatly Shook Public Consciousness”.”

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *