Matchmaking Agency’s ‘35,953 Graduates’ Claim Sparks ‘Why an Odd Number?’ Backlash — We Asked Them Why

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The story

A matchmaking agency’s ad boasting “35,953 graduates so far” drew a wave of pushback on 5ch, with users asking “why is that an odd number?” When we contacted the operating company, they explained that the figure includes not only couples who were both members of their own service, but also cases where one member married someone from a different matchmaking agency. On the thread, comments like “counting that seems off” and “apparently prep schools do the same thing, adding in numbers from affiliated schools” spread doubt about the ‘successful match’ metric itself. On the other hand, some cooler-headed users pointed out that “an odd number is plausible given remarriages and other possibilities,” making the real question how accurately the figure reflects reality.

A matchmaking agency’s advertisement claiming “35,953 people have graduated from matchmaking so far” drew a flood of comments asking “why is that an odd number?” The operating company explained that the figure “also includes cases where a member married someone from a different matchmaking agency.”

Hajime Akiyama

These days, meeting a partner through matchmaking apps or marriage agencies is becoming the norm. Some of you readers have probably met a partner through one of these services too.

Source: sirabee.com / Original article here

What people said

2AnonymousSep 3, 2026 06:12
It's not like it's only between members, though…
17AnonymousSep 3, 2026 09:16
Re: #2
But counting that feels a bit off.
3AnonymousSep 3, 2026 06:31
That's exactly what happens if someone marries a non-member
4AnonymousSep 3, 2026 06:47
Counting marriages to non-members makes the number meaningless lol
31AnonymousSep 3, 2026 13:35
Re: #4
They were even counting people who got married through other companies' services, that's nuts lol
9AnonymousSep 3, 2026 07:24
They shouldn't be counting matches through other agencies
Bet people who quit out of frustration get counted too
10AnonymousSep 3, 2026 07:31
Apparently prep schools do the same thing with their pass numbers, adding in results from affiliated schools.
11AnonymousSep 3, 2026 07:41
Could be remarriages, there's all kinds of possibilities
12AnonymousSep 3, 2026 08:30
Because they're lying
13AnonymousSep 3, 2026 08:32
Re: #1
It's 'graduation' because they gave up on matchmaking
14AnonymousSep 3, 2026 08:52
I figured it included people who got married through pure luck via free dating, without going through the agency at all
16AnonymousSep 3, 2026 08:55
So they're setting a guy up with multiple wives, is that it?
18AnonymousSep 3, 2026 09:31
Graduated (died of old age)
19AnonymousSep 3, 2026 09:39
Remember this:

Graduation = successful match
Expulsion = withdrew
Disenrollment = banned
Dropout = went silent/unreachable
25AnonymousSep 3, 2026 11:04
Re: #19
Guess there really are people who get banned
Though that's more like 'expelled' than 'disenrolled'
22AnonymousSep 3, 2026 10:20
Publish the actual number of couples who married within the service
26AnonymousSep 3, 2026 11:20
Re: #22
Does that number even matter?
23AnonymousSep 3, 2026 10:40
Thanks to AKB48, 'graduation' now carries a negative image of basically getting kicked out (AKB48 idols' 'graduations' are often seen as forced exits)
24AnonymousSep 3, 2026 10:54
Re: #17
If they're cross-referring members to each other, it's fair to count it
Plus it looks like they only count up to their own membership numbers anyway
39AnonymousSep 4, 2026 06:11
Re: #24
That's the legitimate way to count it, right
27AnonymousSep 3, 2026 11:21
Re: #26
Could happen though — might turn out more than half that number was actually people who married through other agencies
28AnonymousSep 3, 2026 12:15
Even with an agency, half the intros get rejected and the other half is just matching, dates, and follow-up contact, so paying that high a fee doesn't feel like it's worth all that much
29AnonymousSep 3, 2026 12:35
To begin with, people who can get married through an agency are the type who could've gotten married without one anyway
30AnonymousSep 3, 2026 12:44
I wish they wouldn't count the 'I'm getting married so I'm quitting the agency' pattern (´・ω・`)
I want them to advertise how many people this service actually made happy.
32AnonymousSep 3, 2026 13:59
Anyone born while you're a member becomes a family member
33AnonymousSep 3, 2026 15:18
People who gave up and quit also count as 'graduated'
38AnonymousSep 4, 2026 00:03
Re: #33
Feels like that's actually the majority, if anything. I'm one of them too.
Matchmaking agencies are harder than a normal love marriage — if you can't manage to fall in love and marry on your own, an agency won't work for you either, since the other side judges you on your 'specs' right off the bat. If anything, agencies set a higher bar than dating for love.
34AnonymousSep 3, 2026 15:45
Re: #31
Wait, if a member of your company matches with a member of another company, only one person actually 'married through' your company, right?
But the advice and partner selection for your own member was still handled by your own service.
35AnonymousSep 3, 2026 20:01
LMAO they're counting people who married non-members www
36AnonymousSep 3, 2026 20:20
Well, however they spin it, there's no guarantee the underlying number was ever legit to begin with
37AnonymousSep 3, 2026 23:17
Probably just a number they made up on the spot
40AnonymousSep 4, 2026 07:17
Bet some of them married the staff

Background and Key Issues

There’s no standardized definition for terms like “successful match” or “graduate” in the matchmaking industry — each company defines them differently. When a figure combines not just in-house matches but also matches with members of other agencies, as in this case, it becomes a distorted measure of “how good this particular agency actually is.” This mirrors a structure raised in the thread regarding prep schools, which similarly roll in the results of affiliated schools when reporting pass numbers — a tactic of touting a big headline figure without clearly disclosing the base population or counting method that shows up in other industries too. The thread also pointed out that “graduates” may include not just successful matches but people who gave up on matchmaking and left the service, though the company’s explanation doesn’t clarify that breakdown. What’s easy for readers to misunderstand is that a high graduate count doesn’t automatically mean a high success rate — the number worth comparing is the success rate relative to total membership, and judging a service’s quality on a simple cumulative headcount alone would be premature.

*This article is compiled as an excerpt and summary of the 5ch (Business News+) thread “Matchmaking Agency: “35,953 People Have Graduated So Far!” → Flood of ‘Why Isn’t That an Even Number?’ Comments — We Asked the Operator Why It’s Not Even.”

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