A post comparing how many music videos each group gets — “Tsubaki Factory gets new MVs even for songs that aren’t singles” versus “Juice=Juice can’t even get an MV for a new song, let alone a single, during a crucial period” — went viral on X (formerly Twitter), sparking a wave of reactions on 5ch’s Hello! Project thread. Commenters zeroed in on the fact that Tsubaki Factory has already gotten multiple MVs this year while Juice=Juice has gotten only one, offering theories ranging from how Up-Front allocates its budget, to differences in each group’s buzz, to whether a group has a tie-up deal with a local government. Opinions were split on the spending itself, with some offering harsh assessments likening it to “bureaucratic silo mentality.”
@
Tsubaki Factory gets a new MV even though it's not selling and isn't even a single
Why does Tsubaki keep getting all the MVs? How many is that this year now?
BEYOOOOONDS only got one in a year and a half.
Let Tsubaki Factory burn through more budget!
Don't let Juice=Juice touch a cent!
If you're making an MV for a digital release, make one for the album's lead track too.
Make one for "Posi-Puro" and "Kura-Kura" too (fan shorthand for those song titles).
It's ridiculous, honestly.
[Breaking] ANGERME's old song "RED LINE" Autumn Tour live footage hits 71k views in 24 hours!
https://kizuna.5ch.io/test/read.cgi/morningcoffee/1791972098/
[Breaking] ANGERME's old song "RED LINE" Autumn Tour live footage hits 142k views in 1 week!
https://kizuna.5ch.io/test/read.cgi/morningcoffee/1792490498/
It's just "Bura-Bare," right?
Why does Tsubaki get 4 MVs made while Juice only gets 1?
Got absolutely flamed with replies from furious Tsubaki fans, lol
Now it's Tsubaki the agency's betting on instead, I guess.
Guess this proves Up-Front runs on more bureaucratic silo mentality than fans even realized.
Wish the agency would just give up on them already.
but this one? You can feel the love for Tsubaki — and especially for Maopin (a member's nickname).
There's real effort behind wanting to make something good.
"Bura-Bare" just felt like going through the motions.
Yeah, I kind of get that.
Maybe all this frustration has been building up from exactly that kind of thing.
but this agency panics the moment any other group threatens to break out.
Uh, they've been doing the exact opposite this whole time though?
If they actually cared about that, they wouldn't be neglecting Morning Musume。 this hard.
Background and Key Points of This Debate
Hello! Project runs multiple idol groups under the same agency, Up-Front, and it’s long been said that MV and video production isn’t handled uniformly across groups — it tends to skew based on buzz and promotional judgment calls. What sparked this discussion was the asymmetry: Tsubaki Factory has gotten multiple MVs even for songs that weren’t single releases, while Juice=Juice has had far fewer such opportunities. Within the thread, people pointed to possible explanations like whether a group has tie-up deals with local governments or regional broadcasters, and differences in each group’s recent buzz. That said, these are just speculation on 5ch, not an official explanation of the agency’s production policy or budget allocation. Judging a group’s “standing” by MV count alone is one-sided — it’s worth keeping in mind that different groups may be leaning on different promotional approaches, such as livestreamed concert footage or standalone streaming pushes for individual songs.
※This article is excerpted and summarized from the 5ch (Hello! Project) thread “X: “Tsubaki gets a new MV even though it’s not a single” / “Juice=Juice can’t even get a new-song MV, let alone a single, during a crucial period”.”








