Author: Japan Reacts Editorial

  • Masami Nagasawa’s Micro-Shorts Look Sparks Buzz — “Those Legs!” “Stunning!”

    Actress Masami Nagasawa appeared on the official Instagram of women’s fashion magazine “GIANNA,” in shots showing her in ultra-short bottoms adorned with TASAKI high jewelry. On the 5ch “Entertainment & Sports News+” thread, while many commenters praised her outstanding figure, others raised suspicions about photo editing, pointed out differences in how her talent agency treats its actresses, and joked about the outfit’s design, comparing it to things like a “dragnet” or “Bambi print.” Reactions split between admiration and skepticism.

    10/2 (Fri) 15:11

    Actress Masami Nagasawa recently appeared on the official Instagram (@gianna_magazine) of women’s fashion magazine “GIANNA” (Number Seven Inc.). Shots showing off her outstanding figure in a mini-bottoms look have been released, sparking a big reaction.

    The official account wrote, “Here, special jewelry that resonates with strong, free vitality and unleashes true brilliance,” and “Actress Masami Nagasawa, clad in a one-of-a-kind aura, together with TASAKI’s high jewelry, which boasts innovative creativity and supreme craftsmanship,” before posting a series of close-up and full-body shots of Nagasawa wearing the high jewelry.

    Source: news.yahoo.co.jp / Original article here

    3AnonymousOct 2, 2026 15:17
    Stop putting random internet comments in headlines
    5AnonymousOct 2, 2026 15:18
    Re: #1
    Nagasawa's got a great figure so I doubt they edited this one, but a black background is bound to make people suspect photo editing.
    10AnonymousOct 2, 2026 15:20
    I like her and think she's got charm, but "beautiful" or "gorgeous" isn't really the word I'd use.
    11AnonymousOct 2, 2026 15:20
    If she weren't signed to Toho, she wouldn't be getting hyped up this blatantly.
    Same goes for Minami Hamabe.
    13AnonymousOct 2, 2026 15:21
    Another "kotatsu article" built from a touched-up Instagram photo and planted comments? (A "kotatsu article" is a lazy piece written from the couch, just riffing on social media instead of real reporting.)
    14AnonymousOct 2, 2026 15:22
    She peaked around "Propose Daisakusen" (Operation Proposal), didn't she?
    17AnonymousOct 2, 2026 15:23
    Her mourning dress in "Our Little Sister" (Umimachi Diary) was way sexier than this.
    19AnonymousOct 2, 2026 15:25
    It's a shame if you don't know her "Mottainai!" Flet's Hikari commercials. ("Mottainai" = "what a waste," the catchphrase from those ads.)
    21AnonymousOct 2, 2026 15:25
    Looks aside, it's baffling that she's treated as a great actress.
    She's always got that same lisping delivery — every role ends up feeling identical.
    24AnonymousOct 2, 2026 15:26
    I wanted to marry her.
    53AnonymousOct 2, 2026 15:51
    Re: #24
    No way, I'm the one who wanted to marry Masami-don.
    28AnonymousOct 2, 2026 15:32
    The hair, makeup, and styling are all to blame here.
    32AnonymousOct 2, 2026 15:33
    She's caught in a net — somebody untangle her already.
    37AnonymousOct 2, 2026 15:35
    Males are strange creatures —
    someone who looked beautiful
    suddenly stops looking beautiful the moment she becomes someone else's.

    Apparently it comes down to a farming-people gene against touching what belongs to others.
    39AnonymousOct 2, 2026 15:36
    Re: #1
    The outfit that looks like it got caught in a gillnet is fine, but what's with the last one?
    44AnonymousOct 2, 2026 15:41
    Re: #39
    K-pop idols are wearing underwear-like outfits that show their underwear right now.
    This is just that same vibe, dressed up in an Art Nouveau, high-end way.
    45AnonymousOct 2, 2026 15:44
    Re: #42,44
    Thanks, I kind of get it now.
    49AnonymousOct 2, 2026 15:48
    A figure idols could never hope to match.
    52AnonymousOct 2, 2026 15:51
    Re: #9
    Her leg length is inconsistent from photo to photo.
    Nagasawa's legs are long enough that she doesn't even need leg-lengthening edits.
    60AnonymousOct 2, 2026 15:58
    Something feels off.
    This isn't what I want from her —
    I prefer her everyday look.
    62AnonymousOct 2, 2026 15:59
    Isn't this just recycled footage from the Sumitomo Forestry ("Sumirin") commercial? When's this even from?
    64AnonymousOct 2, 2026 16:01
    Isn't she getting married?
    70AnonymousOct 2, 2026 16:03
    Re: #64
    She did, this year.
    77AnonymousOct 2, 2026 16:17
    Re: #1
    She looks like someone caught in a dragnet.
    82AnonymousOct 2, 2026 16:18
    Re: #77
    Like she's protesting ocean pollution or something.
    85AnonymousOct 2, 2026 16:23
    Japanese people tend to prefer girls around 150cm tall, like Kanna Hashimoto or Mana Ashida.
    92AnonymousOct 2, 2026 16:31
    Re: #85
    Honestly, if you actually walked around with someone that short, you'd just cringe.
    You need at least average height — same goes for guys.
    86AnonymousOct 2, 2026 16:27
    Why isn't she all that sexy, I wonder?
    97AnonymousOct 2, 2026 16:39
    Re: #86
    It's the face.
    A "tanuki face" (a round, soft, raccoon-dog-like look) just can't come off as sexy no matter what.

    Background and Key Points of This Topic

    This post involves nothing more than an actress’s ad appearance, part of a promotional campaign for TASAKI’s high jewelry line. The thread split mainly along two lines: “how good her figure is” and “whether the photos are genuine.” Those praising her focused on her leg length and overall body balance, while skeptics pointed to the possibility of darkened-background photo editing and the fact that her leg length appeared to differ between shots. It’s worth noting that these “photo editing” claims are speculation based on inconsistencies between images, not solid proof disputing her actual figure. Some also suggested she’s being hyped up simply because she belongs to Toho, but this is just speculation from a few users, with no information confirming how the agency actually treats her. As for the outfit design, some comments tied it to decorative trends in overseas idol costumes — ultimately a matter of differing taste.

    *This article is compiled from excerpts and a summary of the 5ch (Entertainment & Sports News+) thread “Masami Nagasawa — “A True Embodiment of Beauty”: Ultra-Mini Bottoms Show Off Her Incredible Figure, Sparking “Those Legs!” “Stunning!!” Reactions.”

  • Japan vs. US Box Office Rankings Spark Debate on 5ch: ‘In the End, You Can’t Beat Kids’ Movies’

    A post comparing Japan’s domestic box-office rankings — topped by anime titles like “Demon Slayer” — with the US rankings, lined with superhero blockbusters, sparked buzz on 5ch. Some in the thread joked that “America is nothing but tokusatsu (live-action special-effects shows),” while others debated whether anime’s dominance in Japan reflects the falling birthrate or people drifting away from movie theaters. The discussion also spread into the mechanics propping up the anime market, with some noting that “Chiikawa”‘s hit status owes a lot to Fuji TV’s licensing and merchandise strategy.

    1AnonymousOct 2, 2026 14:24
    Here's that ranking
    Japan Domestic Box Office Ranking
    #1 ¥40.75 billion Demon Slayer: Mugen Train (2020)
    2AnonymousOct 2, 2026 14:24
    Meanwhile, in the US

    US Domestic Box Office Ranking
    #1 $951.0M Spider-Man: Brand New Day (2026)
    #2 $936.7M Star Wars: Episode VII – The Force Awakens (2015)
    #3 $858.4M Avengers: Endgame (2019)
    #4 $814.9M Spider-Man: No Way Home (2021)
    #5 $785.2M Avatar (2009)
    #6 $722.0M Top Gun: Maverick (2022)
    #7 $700.4M Black Panther (2018)
    #8 $688.5M Avatar: The Way of Water (2022)
    #9 $678.8M Avengers: Infinity War (2018)
    #10 $674.4M Titanic (1997)
    5AnonymousOct 2, 2026 14:25
    Re: #2
    Nothing but tokusatsu (live-action special-effects shows), huh
    7AnonymousOct 2, 2026 14:26
    Re: #2
    Hey there, 'Amerikasu' (a dismissive slang mashup for Americans) — let's graduate from tokusatsu together too
    90AnonymousOct 2, 2026 15:35
    Re: #2
    At the end of the day, nothing beats kids' movies
    Kids basically always come with a buying a second seat for mom or dad
    9AnonymousOct 2, 2026 14:28
    What is it about Spider-Man that draws Americans in so much?
    10AnonymousOct 2, 2026 14:29
    Re: #9
    Probably the underwhelming leading lady
    12AnonymousOct 2, 2026 14:30
    Wouldn't anime be way cheaper when you factor in production costs?
    16AnonymousOct 2, 2026 14:31
    Re: #12
    If cheap stuff keeps selling, the whole industry's quality drops and it ends up screwed anyway
    15AnonymousOct 2, 2026 14:31
    Japan actually had its own live-action tokusatsu Spider-Man show back in the day
    17AnonymousOct 2, 2026 14:32
    Re: #15
    It's officially part of the canon now
    Fairly well known, actually
    By the way, Leopardon is treated as Spider-Man's ultimate weapon and is absurdly overpowered
    18AnonymousOct 2, 2026 14:32
    Japan → anime
    America → tokusatsu heroes
    France → gloomy art films
    India → everybody dances
    19AnonymousOct 2, 2026 14:33
    Re: #18
    Korea → disaster flicks and gory thrillers
    20AnonymousOct 2, 2026 14:35
    Does Chiikawa actually have a shot at ¥20 billion?
    21AnonymousOct 2, 2026 14:35
    Re: #20
    Depends on the bonus merch, probably
    25AnonymousOct 2, 2026 14:40
    Honestly, Japanese people just don't go to the movies much anymore
    The ones who do show up are mostly parents taking their kids to see anime
    28AnonymousOct 2, 2026 14:41
    Re: #25
    lol no way that's true with the birthrate this low
    26AnonymousOct 2, 2026 14:40
    Re: #17
    Wait, did the Japanese Spider-Man actually become official canon?
    74AnonymousOct 2, 2026 15:15
    Re: #26
    That's the 'metaverse' for you (likely a joking mix-up with 'multiverse')
    39AnonymousOct 2, 2026 14:48
    Re: #36
    Michael Jackson was a massive hit too
    It's not like there was some revival boom in Japan — it's just the 'ice age generation' (Japan's hard-luck lost generation) who grew up on him shuffling out to see it
    51AnonymousOct 2, 2026 14:55
    Anime is basically the last homegrown content Japan has left, and it only really took off once the streaming era arrived — yet somehow there are people who hate on it for that
    57AnonymousOct 2, 2026 14:57
    Re: #51
    There's no way streaming actually grows anything
    Creators take on all the risk while the platforms suck up the returns
    Keep that up and it's just a slow death
    61AnonymousOct 2, 2026 15:00
    'The Odyssey' is a huge hit elsewhere, so Japan's probably the only country this dim
    I thought it had real character — it was good
    78AnonymousOct 2, 2026 15:19
    Re: #61
    Japan's got hits too, like 'Kokuho' (National Treasure)
    63AnonymousOct 2, 2026 15:01
    Seems like both Japan and America just want fantasy from their movies
    Documentary-style or socially conscious films are strictly niche stuff, huh
    64AnonymousOct 2, 2026 15:02
    Re: #63
    Even American comic-book movies are political
    66AnonymousOct 2, 2026 15:06
    Re: #65
    Film industry bigwigs only get happy when a Japanese movie sells, so it's not like it's actually respected
    68AnonymousOct 2, 2026 15:12
    Re: #66
    Same Fuji TV family, but the gap between 'Bayside Shakedown' and 'Chiikawa' got so huge there was actually an article about execs grumbling resentfully about Chiikawa
    70AnonymousOct 2, 2026 15:13
    And on top of that, the #1 spot is an embarrassing record set during the 'Corona whirl' (a common typo for コロナ禍, 'Covid crisis')
    72AnonymousOct 2, 2026 15:14
    Re: #70
    Writing 'Corona whirl' instead of 'Covid crisis' is the actually embarrassing part
    82AnonymousOct 2, 2026 15:23
    Re: #70
    C-c-corona whiiirl lmaooo
    Bet this guy'd also say 'book smarts aren't everything'
    88AnonymousOct 2, 2026 15:26
    Re: #86
    Simply put, Fuji TV handles the merchandise, so they get a cut just from the goods selling
    93AnonymousOct 2, 2026 15:38
    Re: #88
    That just makes them a bit player cashing in, nothing more
    Do I really have to spell it out from square one for you?
    97AnonymousOct 2, 2026 15:43
    Re: #93
    It's not even on that level — Fuji TV handles literally all the collabs
    Chiikawa sold because of Fuji TV
    100AnonymousOct 2, 2026 15:46
    Re: #97
    It's the other way around — Fuji TV is a company in shambles that's only surviving thanks to Demon Slayer and Chiikawa
    Chiikawa would've sold just as well no matter who handled it

    Background and Key Points of the Discussion

    Japan’s all-time box-office #1, “Demon Slayer: Mugen Train” (¥40.75 billion), set its record in 2020 under pandemic-era attendance restrictions, so comparing it directly with a normal-times US ranking isn’t quite apples to apples. The US figures, meanwhile, are driven mainly by superhero movies with worldwide distribution revenue baked in, meaning the market scale itself is different. The thread split between those who tied anime’s dominance in Japan to the falling birthrate and the revenue structure of streaming services, and those who simply chalked it up to strong demand from parents bringing their kids. The idea that “Chiikawa”‘s success is really a product of Fuji TV’s licensing and merchandise business also became a central thread of the discussion.

    ※This article is compiled and summarized from the 5ch “Nandemo Jikkyo” (anything-goes live) board thread “An American says: ‘Japan’s movie rankings are nothing but anime lol, maybe adults should grow out of anime? lol’.”

  • Hikaru on DOWNTOWN+ Heading to Netflix: “Guess It’s Not Going Well”

    YouTuber Hikaru brought up the news that content from the subscription streaming service DOWNTOWN+ is coming to Netflix during his live stream on the morning of October 2nd. Not hiding his shock, he said “Isn’t that nuts? Seriously” and “I figured it must not be going well,” pointing out that if you can watch it on Netflix, there’s less reason to subscribe to the standalone service. In response, users on 5ch’s Geisoku Sokuho+ board exchanged opinions about DOWNTOWN+’s subscriber numbers, its revenue structure, and questions about why Matsumoto Hitoshi hasn’t moved onto YouTube.

    On the morning of October 2nd, YouTuber Hikaru held a live stream on his official YouTube channel “Hikaru.” He brought up the news that content from the streaming service DOWNTOWN+ (Downtown Plus) has been confirmed to be coming to Netflix.

    Hikaru opened with, “Apparently DOWNTOWN+ is going to be watchable on Netflix now,” and revealed his shock, saying “Isn’t that nuts? Seriously. Isn’t that way too nuts? It’s even making the news.”

    “I figured it must not be going well. Honestly, I was just surprised. I mean, seriously, if you can watch it on Netflix, isn’t nobody going to subscribe to DOWNTOWN+ on its own? (Meaning: there won’t be anyone left.) Wouldn’t it just be a better deal to watch it on Netflix? No matter how you look at it,” he said.

    Source: sirabee.com / Original article here

    5AnonymousOct 2, 2026 15:42

    11AnonymousOct 2, 2026 15:44

    22AnonymousOct 2, 2026 15:46
    I don't know who this Hikaru guy even is — is he funnier than Matchan (Matsumoto)?
    150AnonymousOct 2, 2026 16:11
    Re: #22
    Can't say if he's funny, but he's got a better grip on reality than Matsumoto.
    32AnonymousOct 2, 2026 15:48
    Probably because Netflix is paying them a massive amount of money.
    51AnonymousOct 2, 2026 15:51
    Re: #32
    With DOWNTOWN+ they keep the whole profit, but with Netflix,
    Netflix takes everything and
    skims a cut off the top,
    so the moment they go to Netflix, they're not actually making money.
    53AnonymousOct 2, 2026 15:51
    Re: #32
    Nah, Netflix is just taking advantage of them lol
    36AnonymousOct 2, 2026 15:49
    Still, it's kind of a fair world now — even rich A-list celebrities like Nakai or Matsumoto can fall all the way down to Hikaru's level if they misbehave.
    Back in the day they'd never have been blacklisted, it would've just been covered up.
    43AnonymousOct 2, 2026 15:50
    Re: #36
    If Johnny-san (talent agency mogul Johnny Kitagawa) were still alive, it all would've been swept under the rug.
    55AnonymousOct 2, 2026 15:52
    Re: #36
    Matsumoto isn't falling from grace, it's just his approach that's the problem —
    if he actually did YouTube he'd easily reach Hikaru's level.
    37AnonymousOct 2, 2026 15:49
    Dunno about that, but charging money for comedy-only content is already a stretch.
    57AnonymousOct 2, 2026 15:53
    Re: #37
    There was a Sandwichman live video on the subscription service so I watched it, but got bored fast.
    You'd have to be out of your mind to keep paying money just to watch one specific comedian.
    52AnonymousOct 2, 2026 15:51
    Honestly, Matchan should just stop forcing this streaming thing and come back to TV.
    The whole nation is waiting for it.
    58AnonymousOct 2, 2026 15:53
    Re: #52
    Nobody wants that, which is why DOWNTOWN+ lost its subscribers.

    And the Netflix users who get this popping up on them out of nowhere must be pretty annoyed too lol
    61AnonymousOct 2, 2026 15:53
    Hamada seems totally uninterested in this —
    he's busy with TV work.
    91AnonymousOct 2, 2026 16:00
    Re: #61
    He probably has no intention of cutting ties with Matsumoto so he'll pitch in, but he's got Kakuzuke (Ranking) and Pres-Bato, and I don't think Yoshimoto (their talent agency) would let him shift away from TV as his main focus anyway.
    63AnonymousOct 2, 2026 15:54
    Comedians just aren't worth paying money for.
    When you think about it that way, musicians and movie actors are pretty impressive.
    122AnonymousOct 2, 2026 16:07
    Re: #63
    Matchan's got that legendary 10,000-yen live show though!
    Well, musicians are probably the most impressive of all —
    they actually pull in a crowd for a live show.
    It's basically like they plan it themselves and gather their own staff to pull it off.
    Movie actors are a bit different I think.
    80AnonymousOct 2, 2026 15:58
    Is the reason he won't do YouTube that it doesn't pay well?
    93AnonymousOct 2, 2026 16:00
    Re: #80
    Probably because Matsumoto would get depressed being compared to YouTubers on view counts and stuff.
    87AnonymousOct 2, 2026 15:59
    You can already watch it on U-NEXT and the like, right?
    Isn't this the same pattern — only being able to watch some of the content?
    166AnonymousOct 2, 2026 16:14
    Re: #87
    https://www.video.unext.jp/lp/downtownplus
    New original content produced by and starring Downtown's Matsumoto Hitoshi,
    unlimited streaming for 770 yen (tax included)
    *"DOWNTOWN+ ON U-NEXT" is excluded from U-NEXT's "monthly plan" unlimited-viewing lineup and requires a separate sign-up.

    Same deal with Amazon Prime and the like — on U-NEXT it's excluded from the unlimited plan, so diehard fans have to pay extra on top. Netflix basically doesn't have that kind of separate-plan setup, so the point is: if you can watch it with your regular Netflix subscription, nobody's going to keep paying for DOWNTOWN+ on its own.
    92AnonymousOct 2, 2026 16:00
    Re: #83
    If the view counts get shown publicly, Matsumoto's actual market value gets exposed.
    109AnonymousOct 2, 2026 16:04
    Re: #92
    It's bizarre — those limited-time full-episode releases on YouTube are all pulling in millions of views, yet nobody's talking about it on social media.
    Normally a channel racking up a million views over and over would get some kind of reaction posted somewhere.
    95AnonymousOct 2, 2026 16:01
    Well, if DOWNTOWN+ really did have 500,000 subscribers,
    there'd be no need to sell cheap to Netflix.
    They probably thought at first they could compete with Netflix on their own, but
    giving up on that and selling at a discount is exactly what this is.
    111AnonymousOct 2, 2026 16:05
    Re: #95
    No idea how much they paid, but is Netflix stupid?
    If anything, they should be the ones getting paid, as advertising money.
    132AnonymousOct 2, 2026 16:08
    Re: #95
    Wasn't it 1,000 yen a month?
    That's terrible value when all you get to watch is Downtown.

    300 yen would be more like it.
    And even then, compared to half the price of Amazon Prime, it's still questionable.
    107AnonymousOct 2, 2026 16:04
    It was free to watch, but DOWNTOWN+ was genuinely entertaining —
    classic Matsumoto.
    Not paying to subscribe though.
    Meanwhile I've been on Netflix for like 3 years straight lol
    116AnonymousOct 2, 2026 16:05
    Re: #107
    My image of Netflix is you just subscribe for one month once enough shows you want to watch pile up.
    133AnonymousOct 2, 2026 16:08
    He said a while back he wanted to collab with Matsumoto, so this is probably Hikaru throwing him a lifeline.
    A collab with Hikaru would be huge buzz for Matsumoto too — would be great if it happened through Miyasako.
    156AnonymousOct 2, 2026 16:12
    Re: #133
    Sounds to me like he was all set to appear on DownPla, fidgeting around expecting to get called any moment, and since the call never came he started pushing himself forward instead.
    136AnonymousOct 2, 2026 16:09
    Yay — wait, I thought you'd get to watch all of DOWNTOWN+ on Netflix,
    but it's only the new content?
    That's way too disappointing.
    143AnonymousOct 2, 2026 16:10
    Re: #136
    You want to watch it but can't even pay 1,000 yen?

    Background and Key Points of This Topic

    DOWNTOWN+ is a subscription streaming service Matsumoto Hitoshi has built under his own name. Even within the thread, opinions on the monthly fee are split between a 300-yen theory and a 1,000-yen theory, and the subscriber count has never been officially disclosed. That’s why thread opinion split over this Netflix move — some read it as a sign the standalone service has stalled, others see it as simply an extra revenue stream. In particular, the question of “if it’s on Netflix, what’s the point of subscribing to the standalone service?” keeps resurfacing as part of a broader, recurring debate about streaming platforms skimming a cut off creators’ earnings. It’s also worth noting, as the “DOWNTOWN+ ON U-NEXT” example in the article shows, that what’s coming to Netflix appears to be only part of the new content — not the entire existing catalog moving over wholesale, which is an easy point to misread. And the “500,000 subscribers” figure floating around is just speculation from the thread, not a backed-up official announcement, so it should be taken with caution.

    *This article is excerpted and summarized from the 5ch (Geisoku Sokuho+) thread “Hikaru on the news of DOWNTOWN+’s Netflix deal: “Isn’t that nuts? Seriously. Guess it’s not going well” / “Guess they can’t pull in customers”.”

  • CyberConnect2 President Says Scrapping Physical Game Cases Is “Nothing but Good” — Opinions Split

    CyberConnect2 president Piroshi posted on X that the disappearance of physical game packaging would be “nothing but good.” He noted that profit margins differ sharply between packaged and download sales, and that over 90% of his company’s own sales already come from downloads. The remark was picked up on 5ch’s console/industry (“Geha”) board, where discussion talked past itself — some framed it as a publisher profit-margin issue, others as a question of user benefit — and the thread grew long with arguments over retail distribution burdens, Japan’s 170-day security deposit system, and the drawback that digital copies can’t be resold or traded secondhand.

    “There’s a clear difference in profit margins between packaged and digital.”

    “Download sales have an explosively better profit margin.”

    “Over 90% of our sales already come from digital downloads.”

    Source: x.com / Original post here

    5AnonymousOct 2, 2026 15:45
    Over 90% of sales already come from downloads.
    No time for nostalgia about keeping factories running for the sake of under 10% of buyers.

    I'd love to actually see CC2's sales breakdown though.
    6AnonymousOct 2, 2026 15:45
    Because then you can't sell crap games like that JoJo one anymore!
    8AnonymousOct 2, 2026 15:45
    Couldn't they just put in a disc instead of a code? A disc beats a one-time-use code, doesn't it?
    9AnonymousOct 2, 2026 15:46
    Well, of course he'd say that — what else would you expect?
    10AnonymousOct 2, 2026 15:46
    And yet, even though they're a domestic publisher, nobody brings up the 170-day rule.
    28AnonymousOct 2, 2026 15:52
    Re: #10
    Technically all you have to do is post the security deposit.

    Not saying Piroshi actually has the means to do that, though.
    12AnonymousOct 2, 2026 15:46
    It's a problem because it's bad for users, isn't it?
    13AnonymousOct 2, 2026 15:47
    So the crap games Piroshi's company makes will stop damaging retailers?
    14AnonymousOct 2, 2026 15:48
    Something you can't buy, sell, or trade can never really count as a collectible.

    You'd think a studio that makes character-licensed games would understand that.
    15AnonymousOct 2, 2026 15:48
    Has this company ever even put out a title with a huge file size?
    16AnonymousOct 2, 2026 15:48
    But let's be honest, hardly anyone actually buys physical anymore.
    Waiting for Amazon delivery and swapping discs in and out is a hassle either way.
    18AnonymousOct 2, 2026 15:49
    This guy's company only makes the games, it doesn't sell them directly.
    Guess that's why he can say whatever he wants — it's not his problem.
    89AnonymousOct 2, 2026 16:09
    Re: #18
    Fuga: Melodies of Steel…
    19AnonymousOct 2, 2026 15:49
    If scrapping physical packaging really is nothing but good, then why do most publishers still put out packaged games (except on hardware with basically no sales prospects)?
    50AnonymousOct 2, 2026 15:57
    Re: #19
    They only keep releasing physical copies because a loud minority like you would rage like crazy otherwise.
    It's purely a call to avoid damaging their credibility.
    If publishers could skip it without the responsibility falling on their own decision, nothing would make them happier.
    If you've ever actually worked a job,
    you'd know there are things you shouldn't have to do and don't want to do,
    but end up doing anyway because you have no choice.
    That should be obvious.
    83AnonymousOct 2, 2026 16:07
    Re: #19
    By that logic, download-only titles that never get a physical release outnumber them many times over.
    39AnonymousOct 2, 2026 15:54
    Wait, does this mean the reason Dragon Ball, NARUTO, and Demon Slayer games all got their Switch versions later wasn't just a hardware limitation, or Shueisha/KADOKAWA being cozy with Sony — it was because the president holds a grudge ("ongi," a sense of obligation/score to settle) against Nintendo?
    47AnonymousOct 2, 2026 15:56
    Re: #39
    I think that's simply a manpower issue.
    Other companies' Switch versions of simultaneous-release multiplatform titles really do turn out awful, but CC2 actually polishes theirs properly.
    If rushing it just means ending up with a crappy product, I'd rather they keep doing it the way they do now.
    42AnonymousOct 2, 2026 15:55
    Re: #28
    Before we even get to what the publisher wants,
    retailers wouldn't want to stock something that's basically a ticking time bomb anyway.
    90AnonymousOct 2, 2026 16:09
    Re: #42
    Retailers will stock it if they think they can sell through it.
    The real bottom line here is just "because it's CyberConnect2."
    74AnonymousOct 2, 2026 16:03
    Even though just releasing a physical copy locks in guaranteed profit? What an odd company.
    84AnonymousOct 2, 2026 16:08
    Re: #74
    They say that with 80-90% of sales already digital,
    if they dropped the packaged version,
    the developer's cut per unit sold
    would roughly double from where it is now.
    So why would they throw away doubling that 80-90%
    just to lock in profit on the remaining 10-20%?
    76AnonymousOct 2, 2026 16:05
    Digital versions aren't even cheaper, so scrapping physical packaging gives users zero benefit.
    Until that disconnect gets fixed, the frustration isn't going anywhere.
    82AnonymousOct 2, 2026 16:07
    Re: #76
    To begin with, the fact that Sony isn't doing anything like Microsoft's approach of linking physical disc rights to your digital library already gives this a terrible image.

    "Abandoning physical disc users" is the kind of thing that could still get someone branded a villain 20 years from now.
    77AnonymousOct 2, 2026 16:05
    Did Fuga: Melodies of Steel even get a physical release?
    And even if it did, would retailers bother stocking it?
    97AnonymousOct 2, 2026 16:11
    Re: #77
    It did.
    I'm amazed you can say that when they put out a physical version even for an indie-scale game like that.
    86AnonymousOct 2, 2026 16:08
    Re: #83
    It gets skewed and disconnected from reality precisely because people lump even indie titles into the download-sales ratio.
    95AnonymousOct 2, 2026 16:11
    Re: #86
    The reply to the false claim "most software publishers release packaged games" was "download-only titles outnumber them, don't they" — where did "but exclude indies" suddenly come from?
    91AnonymousOct 2, 2026 16:10
    Re: #84
    Then they should just halt packaged shipments right now — yet no publisher stubbornly refuses to keep doing it, do they?
    101AnonymousOct 2, 2026 16:12
    Re: #91
    It's the company's own call to make something for the small number of people who actually want it.
    99AnonymousOct 2, 2026 16:12
    For a crap-game maker like this guy, not having physical copies is obviously more convenient.
    108AnonymousOct 2, 2026 16:13
    Re: #99
    No idea if that applies here, but
    "release and run" scams are probably going to become a thing going forward…
    113AnonymousOct 2, 2026 16:15
    Re: #101
    Then couldn't they just do made-to-order sales through their own website?
    Their profit doubles anyway.
    118AnonymousOct 2, 2026 16:17
    Re: #113
    Couldn't they just put it in stores too?
    Why does it have to be made-to-order instead of sitting on a shelf?
    115AnonymousOct 2, 2026 16:16
    A lot of people here think in all-or-nothing terms.
    120AnonymousOct 2, 2026 16:17
    Re: #115
    Well, he's the one who said scrapping it is "nothing but" good.
    125AnonymousOct 2, 2026 16:18
    PlayStation discs can only be manufactured at Sony's own factories, so production costs are absurdly high.
    131AnonymousOct 2, 2026 16:19
    Re: #125
    Someone said Sony could just outsource production even if they closed their factories, but it's unclear whether that's actually feasible.

    Background and Key Points of This Debate

    Packaged games sold domestically in Japan are subject to a system requiring publishers to post a security deposit for retail distribution (including the so-called 170-day rule), which creates real operating costs to keep the master copy in production. Download sales, by contrast, carry no shipping, inventory, or retail-margin costs, so a publisher’s cut is generally said to run close to double — but since the retail price itself doesn’t drop, the actual benefit to users is thin. The thread split along a fault line: whether to prioritize maximizing publisher profit, or to protect people who rely on the secondhand market, collectible value, or who are limited by connection speed or storage space. Some also pointed out that CC2 itself doesn’t handle its own distribution, which colors how much weight to give the remark. And the counterargument that “download-only titles already outnumber packaged ones” is easy to overstate, since that ratio is often calculated by lumping in indie titles — it doesn’t necessarily hold for big-budget, simultaneous-release multiplatform titles.

    ※This article is a summarized excerpt based on the 5ch (console/industry, “Geha”) thread, “[Good News] CyberConnect2 President Says Scrapping Physical Game Packaging Is Nothing But Good.”

  • The Era of the ¥10-Million-a-Year Truck Driver — 5ch: “Sagawa Drivers Could Afford Ferraris in Their 20s”

    In the late 1980s, truck driving was grueling work — but one where you could still aim for an annual salary of ¥10 million. The trend is said to trace back to the deregulation of the logistics industry around 1990, when a flood of new operators intensified competition and pushed down both freight rates and wages. On a 5ch thread, users recalled that delivery giant Sagawa Express ran bubble-era job ads boasting that drivers in their twenties could afford a Ferrari, while others pointed out that the deregulation actually predates the Koizumi reforms, having happened instead in the early 1990s. These days, more drivers are switching over to taxi driving, but that field carries its own new worries — an oversupply of vehicles and the rise of self-driving taxis.

    The term “blue-collar billionaire” has emerged, drawing attention to this high-earning blue-collar class.

    In the late 1980s, truck driving drew attention as a grueling job where young workers could still earn ¥10 million a year.

    (details omitted)

    Source: news.yahoo.co.jp / Read the original article here

    2AnonymousOct 2, 2026 12:42
    That's what happens when idiots undercut everyone by taking jobs for cheap.
    44AnonymousOct 2, 2026 13:01
    Re: #2
    Can't be helped — it's a job literally anyone can get into.
    74AnonymousOct 2, 2026 13:24
    Re: #2
    Labor costs dropped because of the strong yen and deflation.
    5AnonymousOct 2, 2026 12:45
    Give it five more years and taxi drivers will be oversupplied too.
    78AnonymousOct 2, 2026 13:26
    Re: #5
    Already oversupplied.

    Every company's got more cars than they need,
    so they're constantly posting job ads full of sweet talk.


    You can't earn like you used to,
    but they still advertise it like you can.
    7AnonymousOct 2, 2026 12:46
    But long-haul big-rig driving for industrial freight still pays well.
    45AnonymousOct 2, 2026 13:01
    Re: #7
    The trade-off is, if you crash, you're on the hook for the damages yourself.
    9AnonymousOct 2, 2026 12:46
    I thought this was from the Koizumi reforms, but it actually started in the '90s — really shows how government regulation decides which jobs pay well.
    175AnonymousOct 2, 2026 14:17
    Re: #9
    If anything, the Koizumi reforms were the final nail in the coffin for this industry.
    14AnonymousOct 2, 2026 12:48
    The Sagawa delivery guy who comes by our place said starting pay during the bubble era was ¥800,000 a month…
    20AnonymousOct 2, 2026 12:50
    Re: #14
    Tell him to give back his "BOSS" jacket.
    31AnonymousOct 2, 2026 12:52
    Re: #14
    Sagawa's job ads at the peak of the bubble literally said drivers in their 20s could afford a Ferrari.
    Apparently there's no trace of that these days.
    148AnonymousOct 2, 2026 14:00
    Re: #14
    Wait, did you hear that secondhand from a senior coworker about bubble-era pay?
    If he lived through it himself, he'd have to be pretty old by now.
    18AnonymousOct 2, 2026 12:49
    With more elderly people making hospital runs, taxi driving should be fairly lucrative too.
    50AnonymousOct 2, 2026 13:05
    Re: #18
    Care taxis charge ¥10,000 for a 15-minute one-way trip.
    27AnonymousOct 2, 2026 12:52
    It's far too cheap a price for selling off your precious life, time, and years.
    With pay-for-performance jobs, where you earn exactly what you put in, it's easy to overlook what you're giving up in exchange.
    Anyone can see it's absurd to waste an hour just to earn 1 point (1 yen) — that's obvious to everyone.
    But when something looks like decent "high pay," people fail to notice the huge sacrifice hiding behind it.
    Take taxi driving, for instance — 21-hour shifts and only 72 days off a year.
    You should really think hard about what you're giving up to earn that paycheck, especially if you're young, or if you don't have many years left.
    116AnonymousOct 2, 2026 13:47
    Re: #27
    There's actually research saying night shifts can shave 17 years off your life.
    157AnonymousOct 2, 2026 14:03
    Re: #27
    72 days off a year, seriously? They'd need to either double the days off or flip it so you only work 72 days a year — otherwise it's just not sustainable.
    64AnonymousOct 2, 2026 13:19
    What about rural bus drivers?
    68AnonymousOct 2, 2026 13:21
    Re: #64
    Even worse off — nobody wants the job, so there's a severe shortage.
    73AnonymousOct 2, 2026 13:24
    Is this really the topic to bring up right when self-driving taxi news keeps coming out one after another?

    Re: #64
    Rural bus drivers are a famously underpaid job, aren't they?
    114AnonymousOct 2, 2026 13:46
    Kyoto's MK Taxi (tourist-only) — average annual income:
    Age 57, 8 years on the job: ¥8,598,548
    Age 54, 12 years on the job: ¥8,016,076
    Age 42, 7 years on the job: ¥7,729,642
    Age 25, 6 years on the job: ¥7,641,196
    Go independent as an owner-driver and the company can't skim off you, so you keep it all — the best drivers end up striking out on their own.
    125AnonymousOct 2, 2026 13:52
    Re: #114
    You need a 10-plus-year accident- and violation-free record just to get an independent license, so it's pretty tough.
    135AnonymousOct 2, 2026 13:55
    Re: #114
    Who'd even apply for pay this low?
    124AnonymousOct 2, 2026 13:51
    They'll get wiped out by self-driving cars.
    140AnonymousOct 2, 2026 13:58
    Re: #124
    Highways, maybe, but regular roads are a long way off.
    No matter how much AI learns, I can't see it preventing accidents caused by pedestrians and cyclists doing unpredictable things.
    146AnonymousOct 2, 2026 13:59
    Re: #140
    Spoken like a true Showa-era old-timer.
    149AnonymousOct 2, 2026 14:00
    Re: #140
    It starts next year.
    131AnonymousOct 2, 2026 13:54
    Joined a trucking company advertised as "9-to-5, two days off a week, bonuses included."
    Turned out to be clock in at 5am, finish at midnight, one day off every 10 days, and bonuses of just ¥100,000 each for summer and winter.
    132AnonymousOct 2, 2026 13:54
    Wasn't it dump truck drivers who really cashed in?
    Get your license out of high school, save up a down payment driving a 4-ton truck, get your heavy-vehicle license by 20 —
    bring your own dump truck, overload it without a second thought, and you'd be clearing ¥10 million by age 20.
    136AnonymousOct 2, 2026 13:56
    Re: #131
    Companies like that will eventually get weeded out and disappear, I'd think.



    Re: #132
    Or so I dreamed, lol.
    143AnonymousOct 2, 2026 13:58
    Re: #132
    Dump trucks, rough-terrain cranes, and other construction vehicles cost about as much as buying a house.
    172AnonymousOct 2, 2026 14:15
    No way I'd be confident driving an airport limousine bus even with a license.
    181AnonymousOct 2, 2026 14:19
    Re: #172
    And yet bus drivers get paid so little for it.
    184AnonymousOct 2, 2026 14:20
    Re: #181
    It used to pay well.
    Back in the bubble era, they got criticized for it and it even made the newspapers.
    178AnonymousOct 2, 2026 14:18
    Sagawa Express job ad, 1989
    198AnonymousOct 2, 2026 14:35
    200AnonymousOct 2, 2026 14:36
    Even construction-industry bid-rigging has a price floor, below which you simply can't pay subcontractors and sub-subcontractors.
    Remove that floor, and subcontractors and sub-subcontractors are forced to take jobs with almost no profit at all.
    Push policies that drive incomes down, and this is exactly what you get.
    213AnonymousOct 2, 2026 14:51
    Re: #205
    Well, that's basically true, but both construction and trucking run on a carrot-and-stick system that keeps subcontractors right at the edge of survival —
    the profitable work basically stays in-house, while the thin-margin, money-losing stuff gets dumped on subcontractors.
    214AnonymousOct 2, 2026 14:51
    Re: #205
    Don't you get it? If they don't take the job, they don't even get that bare-minimum income, so they're forced to take it.

    Background and Key Points of This Discussion

    The high-income trucking boom is believed to trace back to the deregulation of market entry and freight rates under the two logistics laws enacted around 1990. As new operators flooded in, supply outpaced demand, price competition pushed freight rates down, and drivers’ take-home pay shrank along with it. The “Koizumi reforms” mentioned in the thread likely refer to the 2003 deregulation, but the actual turning point came earlier, in the early 1990s — a timeline mix-up that’s easy for readers to fall into as well. The multi-layered subcontracting structure common to both construction and trucking is also cited as a factor that thins out the share going to subcontractors and sub-subcontractors. In the taxi industry too, there are cases like Kyoto’s MK Taxi where going independent as an owner-driver can mean high earnings, but overall, an oversupply of vehicles and the practical rollout of self-driving taxis were raised as concerns for the future. That said, some in the thread felt that fully autonomous driving on ordinary roads is still a long way from practical use.

    ※This article is compiled from excerpts and a summary of the 5ch (News Flash+) thread “[Blue Collar] The ¥10 Million “Trucking Dream” Shattered — Truck Drivers Turn to Taxi Driving.”

  • Still 60% Haven’t Started NISA — 5ch Debates: ‘Dreaming of a Nursing Home for Retirement Feels Empty’

    A thread on 5ch’s Nandemo Jikkyo G board titled “60% of people still haven’t started NISA” sparked a debate over how to prepare for retirement. Some argued that employee pension (kosei nenkin) alone is enough, while others countered that anyone in their 40s or older today can barely expect any real pension at all. Pro-investing posters pointed to recent stock market gains as reason to keep up regular contributions, but others warned of crashes and a stronger yen, questioning whether small monthly investments of around 20,000 yen even matter. A new graduate even chimed in asking for concrete advice on how much to invest.

    1AnonymousOct 2, 2026 14:17
    Seriously, what are we even gonna do about retirement?
    3AnonymousOct 2, 2026 14:19
    As long as you're paying into employee pension (kosei nenkin), there's no problem.
    That's exactly what creates the retirement gap. OP, your employer's paying half your pension premiums too, right?
    7AnonymousOct 2, 2026 14:21
    Re: #3
    Even some baby boomers are struggling, and you're still thinking like that?
    15AnonymousOct 2, 2026 14:25
    Re: #3
    Anyone 40 or older today is basically getting zero real pension.
    9AnonymousOct 2, 2026 14:22
    'NISA poverty' — talk about putting the cart before the horse.
    11AnonymousOct 2, 2026 14:23
    Re: #9
    Going broke from over-investing in NISA is dumb, but skipping it entirely just means being broke in retirement instead.
    13AnonymousOct 2, 2026 14:23
    Re: #9
    Honestly there aren't many people like that, and the ones who are just enjoy doing it anyway.
    14AnonymousOct 2, 2026 14:24
    I had some land in Tokyo so I built an apartment building on it.
    Turns out it doesn't make any money at all.
    30AnonymousOct 2, 2026 14:30
    Re: #14
    You won't make money unless you actually fill the units and manage it yourself.
    17AnonymousOct 2, 2026 14:26
    Instead of pushing NISA and worrying about a retirement that might not even come, maybe you lot should put that effort into finding a wife.
    20AnonymousOct 2, 2026 14:27
    Re: #17
    Even if it never comes, just having peace of mind is worth it.
    If you think you'll have no money in old age, you end up thinking short-term while you're young.
    23AnonymousOct 2, 2026 14:28
    Interest rates are rising too, so a crash is coming soon.
    25AnonymousOct 2, 2026 14:29
    Re: #23
    People were saying that back in 2022 too, and it's kept hitting new highs ever since.
    31AnonymousOct 2, 2026 14:30
    Re: #23
    The US 10-year Treasury yield is over 5% and there's still no crash at all.
    36AnonymousOct 2, 2026 14:34
    "My dream for the future: a leisurely retirement in a nursing home!!"

    Isn't that kind of empty?
    41AnonymousOct 2, 2026 14:37
    Re: #36
    Isn't it sadder to be an old geezer still working your body to the bone, getting yelled at by your juniors?
    45AnonymousOct 2, 2026 14:39
    Re: #36
    Doing manual labor once you're already elderly is more pathetic.
    37AnonymousOct 2, 2026 14:34
    It'll crash and lose half its value, so I'm not doing it.
    39AnonymousOct 2, 2026 14:35
    Re: #37
    Don't you ever think about your money losing value to inflation instead?
    47AnonymousOct 2, 2026 14:39
    Re: #39
    Classic example of someone getting played by NISA hype.
    You all assume inflation just keeps climbing forever like you say.
    I'm thinking the opposite is going to happen.
    52AnonymousOct 2, 2026 14:41
    Re: #47
    People have been calling NISA risky for five years running now.
    Funny how it's tripled in value since then lol.
    43AnonymousOct 2, 2026 14:38
    55AnonymousOct 2, 2026 14:43
    You All-Country index fund (orukan) and S&P 500 true believers going all-in on NISA —

    a stronger yen is a headwind,
    stocks are volatile so there will be downturns too,
    and life is long, there will be times you actually need the cash,
    yet you're all talking like you can just keep contributing for 10+ years straight without a hitch.

    Not many people have the mental toughness to keep contributing while watching their losses grow during a downturn.
    58AnonymousOct 2, 2026 14:45
    Re: #55
    Even if the yen strengthens all the way to ¥50/dollar, you'd make it back within three years —
    and besides, a weaker dollar is itself one of the things that drives stocks higher.
    61AnonymousOct 2, 2026 14:46
    Re: #55
    Just black out and ignore it till it passes.
    If that's still too scary, put your money into Japanese stocks with market caps over 5 trillion yen and high dividend yields instead — treat it like a substitute for a fixed deposit.
    65AnonymousOct 2, 2026 14:48
    Re: #55
    Forget 10 years — the market's been so monstrous lately that indexes have doubled in as little as 3 years.
    Both the track record of success and the cushion of unrealized gains are huge.
    It doesn't look like it's heading into the red anytime soon.
    72AnonymousOct 2, 2026 14:51
    Re: #65
    The problem is whether that kind of run keeps going forever.
    88AnonymousOct 2, 2026 14:54
    Re: #72
    People keep contributing because they've learned that if you don't stay in, you miss out on the big rallies.
    That's different from the people who never started at all.
    75AnonymousOct 2, 2026 14:52
    I'm mindlessly putting in 20,000 yen a month — does this actually mean anything?
    82AnonymousOct 2, 2026 14:53
    Re: #75
    The amount's just too small.
    83AnonymousOct 2, 2026 14:53
    Re: #75
    You're better off not thinking about whether it means anything and just doing it.
    86AnonymousOct 2, 2026 14:54
    Re: #83
    Money's money though, isn't that hard to just not think about?
    89AnonymousOct 2, 2026 14:55
    Re: #86
    Then try individual stocks instead.
    Even a small loss will be enough to wreck your focus at work.
    93AnonymousOct 2, 2026 14:55
    Re: #86
    You won't feel like you're really doing it until you've put in about 1 million yen in principal.
    So just grind it out until then — and once you do, you start thinking 'wait, this is more than I put in?'
    96AnonymousOct 2, 2026 14:57
    How much in savings do people who use NISA actually keep on hand?
    100AnonymousOct 2, 2026 14:58
    Re: #96
    Really just depends on the person, there's no other way to answer that.
    102AnonymousOct 2, 2026 14:58
    Re: #96
    I make sure to keep one full year's take-home pay in savings.
    104AnonymousOct 2, 2026 14:59
    Re: #96
    Depends on your age, doesn't it.
    If you're in your 30s you'd want at least 5 million yen minimum.
    Honestly, putting around 1 million yen into an index fund isn't going to change much either way.
    122AnonymousOct 2, 2026 15:05
    I'm starting my first job next year — how much should I be putting in?
    My gross salary is apparently 300,000 yen (a month).
    125AnonymousOct 2, 2026 15:06
    Re: #122
    Put 5,000 yen into iDeCo, 50,000 yen into NISA, and keep the rest for living expenses and fun money.
    126AnonymousOct 2, 2026 15:06
    Re: #122
    If you're going all-in on an All-Country fund, you'd want 100,000 yen.
    If it's just NASDAQ, even 40,000 yen is fine.

    Background and Key Points of This Debate

    NISA (Nippon Individual Savings Account, a tax-free investment program) was overhauled in 2024 into the “new NISA” system, which raised contribution limits and made the tax-free status permanent. The thread split between two camps: those who believe that as long as you’re paying into the employee pension system, retirement is nothing to worry about, and those who think you need to prepare through your own investments on the assumption that pension payouts will shrink. Employee pension premiums are split evenly between employer and employee, so phrases like “the company pays it for you” refer to that cost-sharing structure — but it’s commonly misunderstood as a promise that your future payout is guaranteed, which it isn’t. There was also a lot of optimism in the thread based on recent stock market gains, but that optimism is rooted in just the past few years of market conditions, and even posters in the thread questioned whether the same confidence would hold up during a future downturn.

    ※This article is excerpted and summarized from the 5ch (Nandemo Jikkyo G) thread “The reality that 60% of people still haven’t started NISA lolololol.”

  • Ayumi Hamasaki x McDonald’s Japan Team Up — ‘Ayu as a Mickey D’s Crew Member,’ Plus an Exclusive 200-Person Live

    On October 2 — singer Ayumi Hamasaki’s birthday — McDonald’s Japan announced a collaboration campaign called “Golden Campaign.” Running through December 31 via the official “My McDonald’s Rewards” app, the campaign offers a chance to win a spot at an exclusive live recording limited to 200 guests, along with limited-edition merchandise. On 5ch, reactions were mixed: some were stunned by the unlikely pairing, others reminisced about how common cars with Hamasaki-logo stickers used to be, and opinions split sharply over whether the target audiences actually overlap.

    Fri, Oct 2, 14:40

    A collaboration campaign between singer Ayumi Hamasaki and McDonald’s Japan, called “Golden Campaign,” was announced today, October 2 — Hamasaki’s birthday. Running for three months from today through December 31 via the company’s official “My McDonald’s Rewards” app, the campaign includes a chance to win a spot at an exclusive live recording limited to 200 guests, as well as limited-edition collaboration merchandise.

    The collaboration reportedly came together because Hamasaki and McDonald’s shared a common vision: that “spending time with the music and food you love creates a special, once-in-a-lifetime sparkle (= ‘Golden’) that can only exist right now” — a feeling both sides wanted to deliver.

    Source: news.yahoo.co.jp / Read the original article here

    2AnonymousOct 2, 2026 14:50
    Fine if she were young, but now?
    83AnonymousOct 2, 2026 15:22
    Re: #2
    Don't let the thread die at post #2…
    5AnonymousOct 2, 2026 14:51
    Spending money on this kind of nonsense…
    that cash would be better spent bulking up portions or cutting prices.
    12AnonymousOct 2, 2026 14:53
    They should tint every store window and slap a giant 'A' sticker on it (like the old yankee-car Ayu-logo decals).
    13AnonymousOct 2, 2026 14:54
    Whoa…
    what a noble, beautiful princess.
    No way she's actually pushing 50.
    14AnonymousOct 2, 2026 14:54
    Such a blatant ripoff of FamilyMart's Lady Gaga thing lmaooooo
    15AnonymousOct 2, 2026 14:54
    Genuine question, does Hamasaki even still have fans?
    17AnonymousOct 2, 2026 14:54
    Meanwhile, over at FamilyMart, they'd already made Lady Gaga a store clerk
    22AnonymousOct 2, 2026 14:57
    The bigwigs running the meeting are all middle-aged guys,
    so all you get are middle-aged-guy ideas
    23AnonymousOct 2, 2026 14:57
    I wonder if anyone's still posting on the Ayu/Ami board
    24AnonymousOct 2, 2026 14:58
    Her hardcore 'AYU-style' followers are already in their 40s
    27AnonymousOct 2, 2026 14:58
    Ayu's fanbase probably doesn't even eat burgers anymore
    29AnonymousOct 2, 2026 14:58
    No matter how you look at it, McDonald's just doesn't scream 'Ohama' (her nickname) lol
    71AnonymousOct 2, 2026 15:14
    Re: #29
    Back in the day she did a Mister Donut promo too — I went and grabbed the poster.
    41AnonymousOct 2, 2026 15:02
    Between this and the Poupelle collab, McDonald's really has its finger on the pulse of today's hip youth (sarcasm very much intended)
    42AnonymousOct 2, 2026 15:02
    She'd put on weight, right? I picture her as the one doing those spinning routines in tights.
    43AnonymousOct 2, 2026 15:03
    The target demographic actually lines up —
    back in the day you'd often see cars with Hamasaki's logo sticker on them.
    77AnonymousOct 2, 2026 15:19
    Re: #43
    Still spot them occasionally out in the countryside.
    44AnonymousOct 2, 2026 15:03
    What on earth did they feed her to end up like that…
    45AnonymousOct 2, 2026 15:03
    Who signed off on this?! They've updated Ayu in completely the wrong direction (鮎, the kanji for 'sweetfish,' is a playful pun on her nickname).
    46AnonymousOct 2, 2026 15:03
    Whenever I think 'McDonald's x Ayumi Hamasaki,' the first thing that comes to mind is that old ASCII-art meme.
    Haven't seen it in ages though.
    47AnonymousOct 2, 2026 15:03
    Honestly, my first reaction is 'why now?'
    It's not like McDonald's Japan is hurting for business…

    though losing the Pokémon card promo really stung.
    48AnonymousOct 2, 2026 15:03
    To kids these days, it's 'Ayumi Hamasaki? (lol)' territory.
    Dead serious.
    49AnonymousOct 2, 2026 15:03
    Like how Madonna rolled up at the World Cup flanked by Ronaldo and Ronaldinho, it'd be hilarious if she showed up in a party bus flanked by soccer legends Kazu and Gon.
    51AnonymousOct 2, 2026 15:04
    Evolving from the pachinko machine 'CR Ayumi Hamasaki' to 'AI Ayumi Hamasaki.'
    52AnonymousOct 2, 2026 15:05
    You'd think she'd play up the 'mom' angle for something like this, given she has kids
    53AnonymousOct 2, 2026 15:05
    And why is she dressed like some American diner waitress, anyway?
    She's never had an era like that in her whole career.
    58AnonymousOct 2, 2026 15:07
    Are they betting on her original fans bringing their kids and grandkids to McDonald's now?
    61AnonymousOct 2, 2026 15:08
    Does Hamasaki still sing lines like 'we who have nowhere left to go'? (a nod to one of her famous lyrics)
    62AnonymousOct 2, 2026 15:08
    The whole vibe feels more like First Kitchen than McDonald's
    63AnonymousOct 2, 2026 15:10
    Only 200 spots means you'd actually get to see her up close 🙏

    Background and Key Points of Discussion

    It’s easy to overlook that this isn’t a permanent in-store product but an entry-and-lottery campaign run through the official “My McDonald’s Rewards” app. The collaboration merchandise isn’t something anyone can simply buy in-store either — it’s awarded by lottery to app users during the campaign period from October 2 to December 31. On the thread, opinions clashed between those arguing “the target demographics don’t match” and those speculating that “the brand is counting on Hamasaki’s original fans — now parents themselves — to bring their kids and grandkids into stores.” More than 20 years have passed since the early 2000s, when Hamasaki drew massive support from teens and twenty-somethings, and that original fanbase has simply aged right along with her — a gap that’s driving the differing reactions to this collaboration.

    *This article is compiled and summarized from the 5ch (Geinou/Sports News+) thread “Ayumi Hamasaki Teams Up With McDonald’s — ‘Ayu as a Mickey D’s Employee’ — 200-Person Exclusive Live and Merch Announced.”

  • Voice Actress Maaya Uchida’s Agency Issues Statement Over Online Slander — 5ch: ‘Can’t Tell What You’re Even Talking About’

    Voice actress Maaya Uchida’s talent agency released a statement on its official website on October 2, 2026, declaring “this is completely baseless” after unfounded information and speculation-fueled slander about her began spreading online and on social media. The statement did not specify what the slander actually involved. On 5ch, threads were split between confusion — “we can’t tell what this is about unless you spell it out” — and guesses ranging from a possible tie-in to the “Death Doll” affair to political remarks, with no consensus forming even as some worried the vague statement itself might only fuel further spread.

    10/2 (Fri) 11:33

    On the 2nd, voice actress Maaya Uchida’s talent agency released a statement on its official website regarding slander directed at her online.

    The official site stated: “We have confirmed that baseless information about Maaya Uchida, along with speculation and slander based on it, is being posted and spread online and on social media,” adding, “We can confirm that this matter is entirely without basis in fact.”

    Source: news.yahoo.co.jp / Original article here

    7AnonymousOct 2, 2026 14:29
    Something nobody even knew about? They're basically spreading it themselves by putting this out… lol
    8AnonymousOct 2, 2026 14:29
    Is this about the 'Death Doll' thing?
    Can't tell unless someone just comes out and says it.
    9AnonymousOct 2, 2026 14:29
    Stop making threads about stuff nobody's even heard of every single day, make a normal thread for once.
    14AnonymousOct 2, 2026 14:31
    She's cute, but she's a married woman now…
    guess I'm kinda over it.
    18AnonymousOct 2, 2026 14:32
    Putting out a statement like this just makes people more curious what was actually said — is it backfiring, or is this flame-war marketing?
    21AnonymousOct 2, 2026 14:34
    She's Kaito Ishikawa's wife, Yuma Uchida's older sister, and Rina Hidaka's sister-in-law.
    23AnonymousOct 2, 2026 14:35
    This is less than a kitchen fire right now and they want to fan it more lol
    Don't know the details, but this statement is literally how I found out something even happened lol
    35AnonymousOct 2, 2026 14:38
    "Completely baseless!"
    "But we can't tell you what it's about — that would just spread it!"

    Come on, that's absurd
    Just deny it properly.
    38AnonymousOct 2, 2026 14:38
    Pon-nya! Chii-nya! Chinpo-nya! (a "nya" cat-sound meme chant — the last one's a crude pun on "chinpo," slang for penis)
    40AnonymousOct 2, 2026 14:39
    So there was baseless info going around, huh
    Don't know the content at all
    But where there's smoke there's fire, so it's probably one of those "off-white," not-quite-clean stories.
    41AnonymousOct 2, 2026 14:39
    A few of my PC wallpapers are pics of her
    I genuinely love her face
    Back in her Akiba Ranger days I used to think, 'man, she's plain!' though
    44AnonymousOct 2, 2026 14:40
    Honestly I don't even know what anime she's been in
    Is her signature role Hime from Mahjong Soul (Jantama)?
    51AnonymousOct 2, 2026 14:41
    No idea
    The only voice actors I know are Nobuyo Ōyama
    and Akira Kamiya.
    54AnonymousOct 2, 2026 14:43
    With AI around these days,
    it's not necessarily even Japanese people doing the slandering, right?
    Could easily be someone impersonating a Japanese person.

    Background and Key Points

    “This is baseless” statements from talent agencies have become more common in recent years, as a response to how unverified information can spread on social media faster than the person involved can react. One likely reason agencies avoid specifying the actual content is that denying it outright risks re-spreading the rumor further, or that legal action may already be underway — but in the thread, the dominant reaction was simply confusion over not knowing what the slander even was. One point readers can easily get wrong: speculation in the thread, like the guess about a “Death Doll” connection, is purely anonymous conjecture, and nothing confirms it actually matches what the agency’s statement is referring to. The very dynamic at play here — speculation and prying spreading ahead of any clarity about what’s actually being slandered — mirrors exactly the situation the agency’s statement was trying to push back against.

    *This article is compiled from excerpts and a summary of the 5ch (Geinou/Sports News+) thread “Agency Issues Statement Over Online Slander of Voice Actress Maaya Uchida: “Completely Baseless”.”

  • Tokyo U Slips to 27th, Kyoto U to 62nd in World University Rankings — 5ch Scoffs: ‘Memorization Skills (lol)’

    On September 30, the UK education data organization Times Higher Education (THE) released this year’s World University Rankings, in which the University of Tokyo fell from 26th last year to 27th, and Kyoto University dropped from 61st to 62nd. On 5ch’s Science News+ board, a thread sparked wide-ranging debate — from doubts about scoring criteria that emphasize the ratio of English-language lectures and international students, to the view that this is actually a solid showing compared to 20 years ago when Tokyo U was 53rd and Kyoto U was in the 130s, to criticism of university governance surrounding Tokyo U’s presidential selection process.

    Tokyo U Falls to 27th, Kyoto U to 62nd: World University Rankings

    [London, Kyodo] The UK education data organization Times Higher Education (THE) released this year’s World University Rankings on the 30th.

    The University of Tokyo fell from 26th last year to 27th, while Kyoto University dropped from 61st to 62nd.

    Source: news.jp / Original article here

    2AnonymousOct 1, 2026 00:47
    It's not like you should ditch Japanese-language lectures and April enrollment just to chase a higher ranking spot.
    3AnonymousOct 1, 2026 01:23
    About 20 years ago Tokyo U was around 53rd and Kyoto U around 130th, so honestly this isn't bad at all.
    4AnonymousOct 1, 2026 01:26
    Because they're too busy getting lost in sexual entertainment and hostess clubs.
    5AnonymousOct 1, 2026 01:34
    The only private science & engineering schools that made the rankings were Tokyo University of Science + the 'Tokyo Four' science & engineering schools + Osaka Institute of Technology/Chiba Institute of Technology + Tokyo University of Technology/Okayama University of Science — pretty thin pickings.
    6AnonymousOct 1, 2026 01:42
    Factor in everything and they're actually miles ahead, really.
    7AnonymousOct 1, 2026 02:58
    It's basically a safety school for Chinese students anyway.
    28AnonymousOct 1, 2026 13:54
    Re: #7
    The ones who lost out in China's brutal academic competition and couldn't get into a good school go study at Tokyo U instead and make money in Japan.
    Tokyo U is basically China's safety school.
    9AnonymousOct 1, 2026 06:42
    The rankings favor English-speaking countries anyway, and they weigh things like the ratio of international students, so Japan shouldn't let itself be rattled by this. Tokyo U's international student body has gotten skewed too — something like 70% Chinese.
    10AnonymousOct 1, 2026 07:10
    World's skill test:
    Problem-solving ability
    Charisma
    Adaptability

    Japan's skill test:
    Memorization (lol)
    11AnonymousOct 1, 2026 07:26
    Under Japan's university system, students graduate without becoming immediately useful in their field. Universities abroad are easy to get into, but you can't graduate without the skills and knowledge to function in the real world. Meanwhile, with discretionary labor systems and non-regular hiring, companies don't have the spare capacity to train and develop staff — so you end up with a flood of employees who can't perform and quit right away, and the overall quality just keeps sliding.
    12AnonymousOct 1, 2026 07:29
    The result of rounding up memorization champions through paper tests.
    13AnonymousOct 1, 2026 07:38
    Japan's university system is just a mass-production line for mediocrity, so going is a waste of time. I'd bet getting a tough professional qualification or skill at a vocational school nets you far higher lifetime earnings.
    14AnonymousOct 1, 2026 07:57
    Well, they're not exactly cheating to learn the tricks for ranking high in contests like this, so what can you do.
    15AnonymousOct 1, 2026 08:02
    Tokyo U is the kind of place where a feminist coup can happen over a presidential election, so it's no surprise it gets a garbage rating.
    16AnonymousOct 1, 2026 08:03
    There was research misconduct at Tokyo U.
    ↓
    https://profile.ameba.jp/ameba/takahashi-shigesato/
    18AnonymousOct 1, 2026 09:20
    Even if the UK collapses as a nation, its famous universities will probably still be standing, huh.
    19AnonymousOct 1, 2026 09:31
    Idiot Japan, always obsessing over rankings.
    20AnonymousOct 1, 2026 09:48
    So which Japanese university would rank around 27th domestically? Yokohama National University or so? And 62nd would be like… Tsuru University or Kyoto Institute of Technology?
    21AnonymousOct 1, 2026 09:49
    This ranking has international-student recruitment agencies behind it. It's especially geared toward students from India and China — that's why the ratio of English-taught classes matters so much.
    22AnonymousOct 1, 2026 10:14
    It's the criteria though…
    23AnonymousOct 1, 2026 10:44
    People from Kansai always talk like Kyoto U is basically on par with Tokyo U, but there's actually this much of a gap.
    25AnonymousOct 1, 2026 11:46
    >[London, Kyodo] The UK education data organization Times Higher Education (THE) released this year's World University Rankings on the 30th.

    Who cares about such an arbitrary ranking — make one that rates universities highly for letting you earn a degree in your native language instead.
    26AnonymousOct 1, 2026 12:44
    Losing by double the score is still fair game to overturn — that's the Tokyo U rule, so no problem.
    30AnonymousOct 1, 2026 21:21
    To begin with, the World University Rankings were created by the UK — which wants to attract wealthy Chinese international students — basically for China's benefit. It's just a ranking that suits them. You can tell from the fact that English-taught classes are a requirement.
    31AnonymousOct 2, 2026 00:32
    I think English-taught classes are pointless. Add more Japanese language and Japanese history instead.
    34AnonymousOct 2, 2026 08:59
    Wasn't the next university president picked through backroom politics or something?
    35AnonymousOct 2, 2026 10:03
    Re: #34
    Since that's naturally how it works at American private universities, where ultra-wealthy families pass down chairmanships tax-free, Japan's national universities set it up the same way when they became independent administrative institutions — letting the outgoing president, acting on the education ministry's wishes, decide the next one behind closed doors.
    37AnonymousOct 2, 2026 12:46
    Re: #35
    There's a risk this leads to undemocratic, self-righteous university management. And what if the education minister refuses to approve the new president's appointment?
    …Is this a trap set by the ministry to put a leash on the universities?
    38AnonymousOct 2, 2026 12:57
    Re: #37
    >There's a risk this leads to undemocratic, self-righteous university management
    That's just normal for American private universities.
    >What if the education minister refuses to approve the new president's appointment?
    Re: #35
    >the outgoing president, acting on the education ministry's wishes, decides it behind closed doors
    36AnonymousOct 2, 2026 12:00
    What's the point of a ranking like that anyway! That ranking's gotta be sour grapes (a reference to the fox-and-grapes fable — dismissing it as spite from a loser).
    40AnonymousOct 2, 2026 14:46
    Re: #38
    Is that why they're at odds with President Trump, was it?

    Background and Talking Points on This Topic

    THE’s World University Rankings weight “internationalization” metrics — such as the ratio of international students and English-taught courses — alongside educational environment and citation counts, which structurally disadvantages Japanese universities that tend to be domestically self-contained. In the thread, the view that these metrics were designed to attract international students clashed with voices reflecting critically on Japan’s memorization-heavy domestic education. Worth noting: THE’s current ranking methodology was established around 2010, so the thread’s comparison to “Tokyo U being 53rd 20 years ago” spans a period that used a different calculation method — some caution is warranted before drawing a simple year-over-year comparison.

    ※This article is excerpted and summarized from the 5ch (Science News+) thread “[University] Tokyo U Falls to 27th, Kyoto U to 62nd: World University Rankings.”

  • NHK Subscriptions on the Brink of Dropping Below 40 Million — 5ch: ‘Just Have AI Read the Weather and News, That’s Enough’

    NHK released the minutes of its September 8 board meeting, revealing that total broadcasting receiver contracts for Q1 of fiscal 2026 (April–June) stood at 40.19 million as of the end of June. That’s a decline of 140,000 contracts for the quarter — a drop roughly in line with the same period last year — but it means the total is now on the verge of falling below 40 million. NHK cited growing difficulty in securing new contracts through its sales agents and said it would now focus on halting the decline. The announcement sparked a flood of comments on the thread, with frustration over the receiving-fee system, calls to switch to scrambled (pay-to-view) broadcasting, and skepticism about program lineups and the profits of NHK’s subsidiaries — turning the discussion into a broader debate about what public broadcasting should even be.

    Fri, Oct 2, 2:44 PM

    On the 2nd, NHK released the minutes of its board meeting held on September 8, revealing that total broadcasting receiver contracts for Q1 of fiscal 2026 (April–June) came to 40.19 million as of the end of June. That’s a decrease of 140,000 for the quarter, putting the total on the verge of dropping below 40 million.

    On Q1 sales activity, the report stated: “Regarding the state of receiver contracts, the total number of contracts at the end of June was 40.19 million.” It added, “This represents a decrease of 140,000 for the first quarter, a decline roughly on par with the same period last year.”

    Source: news.yahoo.co.jp / Original article here

    4AnonymousOct 2, 2026 14:48
    Charging for every single hotel room, or for the nav systems in official government cars — that's just outrageous overreach.
    5AnonymousOct 2, 2026 14:48
    So next they'll just tack it onto everyone's internet bill.
    8AnonymousOct 2, 2026 14:49
    There's nothing worth watching on TV anyway, so I wouldn't miss it.
    11AnonymousOct 2, 2026 14:50
    Is Takashi Tachibana (the anti-NHK activist politician) still being held in custody?
    12AnonymousOct 2, 2026 14:51
    Of course it's dropping — the elderly population, NHK's core viewers, is shrinking.
    14AnonymousOct 2, 2026 14:51
    The moment they did a feature on Temu and SHEIN, I knew this network was done.
    15AnonymousOct 2, 2026 14:51
    What do all the regulars here who dodge their contract while slyly watching TV for free think about this?
    39AnonymousOct 2, 2026 14:57
    I heard they've started doing door-to-door visits again.
    If you've got money for that, stop spending it on celebrities.
    Why do they even have talent doing narration?
    They've got their own in-house announcers for that.
    Music shows should just be simple, like Utacon (NHK's long-running song program).
    And what's with those shows hosted by comedians and idols where they even make an original song for it — who's that even for?
    44AnonymousOct 2, 2026 15:00
    Re: #39
    Honestly, NHK could just have AI read out the weather and news — that'd be enough.
    There's zero public-interest justification for hiring celebrities.
    They could shrink the organization to a tenth of its current size.
    45AnonymousOct 2, 2026 15:00
    Re: #39
    It's absurd — they pour money into talent agencies for no good reason and then cry that they don't have enough.
    40AnonymousOct 2, 2026 14:58
    Couldn't they fix the subsidiaries and become more like the BBC?
    BBC
    Licence fee revenue: £3.879 billion (approx. ¥737 billion)
    Commercial/other revenue: £2.083 billion (approx. ¥396 billion)

    NHK Operating revenue: approx. ¥613 billion (of which receiving-fee revenue is ¥585.1 billion)
    62AnonymousOct 2, 2026 15:04
    Re: #40
    You don't even know that NHK's subsidiaries are raking in huge profits?
    48AnonymousOct 2, 2026 15:01
    Hearing stories about how, after a parent who held a contract dies, canceling becomes a huge hassle — with NHK nitpicking and stonewalling to stop you from canceling — that's genuinely scary.
    64AnonymousOct 2, 2026 15:04
    Re: #48
    I just waited about 20 minutes to get through on the phone, and after that it was easy.
    You do need proof the TV was disposed of, or details of who you transferred it to, though 🙂
    59AnonymousOct 2, 2026 15:03
    If I'm paying 2000 yen a month, I'd rather spend it on a streaming subscription —
    obviously.
    74AnonymousOct 2, 2026 15:06
    Re: #59
    Technically it's a bit over 2000 yen for two months.
    Still pricey though.
    63AnonymousOct 2, 2026 15:04
    Wow, people still actually own TVs.
    86AnonymousOct 2, 2026 15:09
    Re: #63
    I get way more out of watching YouTube and Amazon Prime Video. I don't watch terrestrial broadcasts at all.
    65AnonymousOct 2, 2026 15:04
    How do they even determine whether you have a TV?
    If you have one but just insist you don't, couldn't you avoid getting charged by NHK?
    71AnonymousOct 2, 2026 15:05
    Re: #65
    Maybe the retailer notifies NHK when you buy one?
    72AnonymousOct 2, 2026 15:05
    Re: #65
    That's exactly why they send out those thuggish-looking collectors —
    if you push a timid person hard enough, they'll just admit they have a TV.
    81AnonymousOct 2, 2026 15:07
    I'd be willing to pay just for emergency broadcasts.
    Scramble every other program and make it a subscription.
    92AnonymousOct 2, 2026 15:11
    Re: #81
    If anything, emergency broadcasts should be made free for everyone. Right now, people without a contract can't even see those.
    82AnonymousOct 2, 2026 15:07
    Non-payment is bad, mind you.
    I just flat-out never sign a contract.
    83AnonymousOct 2, 2026 15:08
    Re: #82
    Same here, I haven't signed one either.
    Which is why I keep getting these mysterious letters.
    88AnonymousOct 2, 2026 15:09
    They've completely stopped visiting in person — do they still do door-to-door now?
    I do still get unaddressed 'please sign a contract' flyers in my mailbox though.
    93AnonymousOct 2, 2026 15:11
    Re: #88
    Same at my place.
    Checked my security camera footage and saw them delivering flyers while checking addresses on a smartphone instead of a tablet.
    89AnonymousOct 2, 2026 15:10
    They need to cut this down to the bare minimum.
    Just education and news would be fine.
    No need for dramas. No need for sports either.
    98AnonymousOct 2, 2026 15:12
    I wonder if they're actually collecting this properly from foreign residents.
    103AnonymousOct 2, 2026 15:12
    Re: #98
    If someone starts rattling off a foreign language at them, the collector probably just gives up and leaves.
    99AnonymousOct 2, 2026 15:12
    A thousand yen a month —
    it's so cheap, yet there are still people who refuse to pay.
    109AnonymousOct 2, 2026 15:13
    Re: #99
    That's because it's not even worth that much.
    114AnonymousOct 2, 2026 15:16
    Re: #1
    Seriously, just shrink the whole operation already.
    They cram variety shows full of Yoshimoto comedians and Johnny's (now STARTO) idols
    and now they're even broadcasting MLB games.
    139AnonymousOct 2, 2026 15:21
    Re: #114
    I bet the staff are getting wined and dined by talent agencies, or someone's skimming kickbacks on the side.

    If it were run as a straight government operation, it'd actually get audited — they couldn't just do whatever they wanted.
    121AnonymousOct 2, 2026 15:17
    Even with the built-in advantage of mandatory contracts for anyone who owns a receiver, numbers are still falling —
    doesn't that suggest NHK just isn't needed anymore?
    What's needed is a review of their content, cutting unnecessary services, and reforming the pay structure.
    129AnonymousOct 2, 2026 15:19
    Re: #121
    Gotta secure that 10-million-yen salary!! Collect the fees no matter what!!
    If it became a government agency, civil servant pay is set by law, so salaries would basically get cut in half!!
    130AnonymousOct 2, 2026 15:19
    So with NHK, if you just get rid of your TV, you're off the hook for payments?
    133AnonymousOct 2, 2026 15:19
    Re: #130
    Obviously.

    Background and Key Points of This Discussion

    Under Article 64 of the Broadcast Act, any household that installs a receiving device such as a TV is obligated to sign a contract with NHK — but there’s no penalty clause, and the only recourse against non-contracted or non-paying households is civil litigation, meaning that in practice it’s still possible to own a set and get away without paying. The repeated calls in the thread for a switch to scrambled broadcasting target exactly this contradiction in the system. The BBC comparison that came up is worth treating with caution: alongside its licence fee, the BBC also earns a much larger share of revenue from commercial activities, so a simple dollar-for-dollar comparison doesn’t accurately capture the difference in NHK’s revenue structure. While the thread focused heavily on grievances about programming choices and subsidiary profits, this announcement alone doesn’t make clear whether the drop in contracts is mainly driven by the shrinking number of elderly households or by a rise in people refusing to sign up.

    ※This article is excerpted and summarized from the 5ch (Geinou/Sports News+) thread “NHK receiver contracts decline — down 140,000 in Q1, on the verge of dropping below 40 million, “unable to secure new sign-ups,” now focusing on stopping the slide.”