Tane: “Zelda Was on the Brink of Extinction Before Breath of the Wild”

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The story

Based on a Yahoo News article covering Nintendo’s Zelda series, a discussion about how the franchise struggled before Breath of the Wild became a hot topic on 5ch’s gaming (“geha”) board. The article notes that while Twilight Princess sold 8.85 million copies (combined Wii and GameCube), Skyward Sword managed only 3.52 million — a stark contrast to Breath of the Wild’s 34.28 million on Switch. The thread split between posters who called it an exaggeration to describe 3.52 million copies as a “crisis,” and others who recalled already sensing the series’ popularity fading at the time, pointing to Skyward Sword’s controls and story as sore spots — sparking a wider debate over how to rate the game.

According to focus groups (consumer research panels) that Mr. Ellis took part in, the fanbase was gradually shrinking and the series wasn’t pulling in new players. There was plenty of data showing interest fading with each new release, and he looks back on it as “a genuinely dark period.”

This slump shows up in the actual sales figures too. Twilight Princess sold a combined 8.85 million copies across the Wii and GameCube versions (as of the end of September 2015), but no brand-new entry came close to that number again until Breath of the Wild. The original Wii version of Skyward Sword, for instance, managed only 3.52 million copies (as of the end of March 2012).

Seen in that light, it’s easy to appreciate just how big a breakthrough Breath of the Wild’s 34.28 million copies (Switch version, as of the end of September 2026) really was. Series producer Eiji Aonuma said before the official title reveal that the theme was “rethinking what Zelda takes for granted” — perhaps that very sense of crisis was what drove the series to break new ground.

Source: news.yahoo.co.jp / Read the original article here

What people said

3AnonymousNov 14, 2026 09:29
Re: #2
Unfortunately, it only survived because people kept buying it.
38AnonymousNov 14, 2026 09:55
Re: #3
Then why didn't you buy the Zelda games before Breath of the Wild?
4AnonymousNov 14, 2026 09:29
And that's when they learned to sell games with stealth marketing ("sutema" — undisclosed astroturf-style promotion).
5AnonymousNov 14, 2026 09:31
Dunno about overseas, but Skyward Sword definitely gave off a sense that Zelda had hit its limit — like the series was running out of ideas.
6AnonymousNov 14, 2026 09:33
Re: #1
3.52 million and they call that a "crisis," lol.
Classic Tane, just ripping off the take foreigners were already mocking him for on X (Twitter).
7AnonymousNov 14, 2026 09:34
Skyward Sword sat on the shelf at Yamada [Denki] forever.
47AnonymousNov 14, 2026 10:03
Re: #7
Honestly, it's probably still sitting there right now.
8AnonymousNov 14, 2026 09:35
Anyone who actually played Skyward Sword probably figured Zelda could never bounce back after that — it was that rough.
9AnonymousNov 14, 2026 09:39
Honestly, when they dropped Skyward Sword so confidently, I felt like it was the end.
10AnonymousNov 14, 2026 09:40
So even Nishi-kun (a recurring 5ch meme nickname for a notoriously stingy/down-on-his-luck poster) won't buy Zelda, huh.
16AnonymousNov 14, 2026 09:44
Skyward Sword's sky never quite had much charm, and the ground maps gave off a claustrophobic vibe — rough going. Ocarina of Time and Majora's Mask were just a bit too strong an act to follow.
17AnonymousNov 14, 2026 09:45
Skyward Sword's spoiler-everything promo campaign must've meant they were supremely confident in the game itself, but it ended up bombing hard. It became the poster child for bargain-bin clearance sales — which makes Breath of the Wild's huge comeback all the more impressive.
18AnonymousNov 14, 2026 09:45
It's not like it's baseless — a former employee from that era is the one saying there was a sense of crisis. Given how popular the IP is, 3 million probably looked underwhelming by Nintendo's own standards.
20AnonymousNov 14, 2026 09:45
They quietly changed the title, huh —

>Was "The Legend of Zelda" on the brink of extinction before Breath of the Wild?
21AnonymousNov 14, 2026 09:46
Honestly, Skyward Sword was actually fun — it's not like Breath of the Wild just suddenly took off out of nowhere with nothing behind it.
49AnonymousNov 14, 2026 10:05
I rewatched an old Nintendo video the other day — the title card uses the term "open-air," but Aonuma himself just casually says "open world" in the video itself.

Well, that's very Nintendo. They probably coined a new term because they wanted to claim they weren't just jumping on a trend.
But everyone calls it open world anyway, and that just proves even the creators had the same image in mind.
54AnonymousNov 14, 2026 10:11
Re: #49
It's just that if you say "open world," you get a bunch of idiots going on about what the definition of "open world" even is.
50AnonymousNov 14, 2026 10:05
Breath of the Wild isn't actually fun as a game. It's just impressive. It's covering up a lack of real fun with some of the most jaw-dropping "wow factor" in gaming history. Same category of praise as Oblivion, really.
57AnonymousNov 14, 2026 10:13
Re: #50
If it's only impressive, it just ends up as a critics' darling and never actually hits with regular people.
62AnonymousNov 14, 2026 10:31
Skyward Sword's remote controls are seriously difficult.

You try to stay afloat in the sky and just keep sinking lower and lower.

I bet a lot of people gave up right around there.
64AnonymousNov 14, 2026 10:33
Re: #62
I honestly don't get what's so hard about it, but watching let's-plays and streams, there are people out there struggling like crazy with it.
80AnonymousNov 14, 2026 11:13
Skyward Sword's real problem was never the controls. If people mistake that for the issue, Breath of the Wild never would have happened.
81AnonymousNov 14, 2026 11:14
There was always this vibe of "Zelda is on the same level as Mario," even though the sales never really backed that up.
83AnonymousNov 14, 2026 11:18
Re: #81
Mario's just in a league of its own — Zelda still had plenty of presence as a flagship title. Honestly, Kirby was the weirder case: sales never really grew, but somehow everyone knows it.
91AnonymousNov 14, 2026 11:38
I bought Wind Waker, Twilight Princess, and Skyward Sword — all of them — but dropped every single one early on. That was Zelda's dark age.
92AnonymousNov 14, 2026 11:41
Re: #91
Yeah, surprisingly, nobody actually finishes those ones.
98AnonymousNov 14, 2026 11:51
Zelda had latent demand that just wasn't being realized, and the biggest "barrier" to that was the hardware. And even Breath of the Wild is old news now — the Switch 2 is stalling again because of its high price. Nintendo really should put out more reasonably priced hardware.
103AnonymousNov 14, 2026 11:56
Re: #98
Ocarina of Time will probably hit 10 million, but how many games on that garbage PS5 have ever sold 10 million?
100AnonymousNov 14, 2026 11:53
Honestly, Zelda's story doesn't matter as long as it's internally consistent within that one game. Was Skyward Sword the one that started needlessly obsessing over that?
102AnonymousNov 14, 2026 11:55
Re: #100
Actually the opposite — the shared understanding fans had settled into up through Skyward Sword got blown apart by Breath of the Wild. Like how Rito and Zora suddenly coexist.

Background and Key Points of This Discussion

The original article is a Yahoo News “expert” piece based on interviews with people connected to Zelda, framing the “crisis” around these numbers: Twilight Princess at 8.85 million (as of September 2015), Skyward Sword at 3.52 million (as of March 2012), and Breath of the Wild at 34.28 million (Switch version, as of September 2026). The thread split over whether 3.52 million copies really deserves to be called a “crisis” — some argued that’s a solid number next to other titles, while others gave more weight to insider accounts describing a flagship series that was clearly underperforming. Opinions on Skyward Sword itself were also divided, with many criticizing the difficulty of the Motion Plus controls and the story, while others countered that it simply came down to players’ lack of skill — there’s no consensus on the game’s actual quality. Also worth noting: the article’s own coinage “open-air” was, at the time, really just another way of saying “open world” — a detail worth keeping in mind when thinking about Zelda’s shift in direction.

*This article is excerpted and summarized from the 5ch (Hardware & Industry / “geha”) thread “Tane: “The Legend of Zelda Was on the Brink of Extinction Before Breath of the Wild”.”

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