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The story
A photo of Hello! Project idol Kudo Yua carrying an oversized North Face backpack was posted to the 5ch “Hello! Project” board and quickly became a talking point. These large-capacity backpacks have long been popular among fans, and posters in the thread pointed out that other members, including Kawana Rin, carry similarly sized packs. Some praised the bag’s storage capacity for travel and fan trips to see the group, while others pushed back with comments like “it’d feel suffocating if someone wore that on a packed train” and “that brand is already out of style,” leaving opinions on the fashion side split.
What people said
it holds a ton of stuff so it's actually really practical
sightseeing with a bag that massive strapped to her back
it's not even that big, should clear even the stricter LCC carry-on rules
https://livedoor.blogimg.jp/wxvm/imgs/b/c/bc85f4be.jpg
when these two wear it, it actually looks stylish
set it on the floor and it doubles as personal space
unless you're an old geezer like you, it's still totally wearable
I'd actually requested it (*´꒳`*)
Thank you so much㉓🧡🍫🦋
And the backpack is roomy, and the shape is so cute!
It even has the member colors of all four people who gave it to me!!!
This is basically a miracle!
We were all so surprised😆
I love backpacks so this made my day (o´艸`)
Yaaay, it's me, Yua!~ (*´`*)
and honestly it might even get reappraised as a stylish item because of that
there are tonal versions where the logo blends into the body, and mini-logo versions too, so whether you want it to stand out is just personal taste
Background and talking points
The large-capacity backpack that sparked discussion in the thread traces back to models originally designed for mountaineering and outdoor use, which later became a staple for fans carrying heavy loads to events and tour stops. The comment about “45 liters for flights” refers to the cabin-baggage size limits enforced by low-cost carriers, reflecting the practical needs of fans who want both capacity and portability. Another post cited the member’s own blog, where she reportedly mentioned that the backpack was a gift she’d specifically requested from fellow members — suggesting the item in question may have come from an exchange with fellow members rather than being her own individual pick. Much of the thread’s disagreement comes down to the point that “the same item looks different depending on who’s wearing it,” which makes it easy to conflate opinions about the brand itself with opinions about the individual wearing it.
※This article is compiled and summarized from the 5ch (Hello! Project) thread「Kudo Yua-chan’s North Face backpack is huge!!」.
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